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Chapter 18 Towards Children's Day Together

"What does Liu Jingting have nothing to do with Gu Yongsheng? They are obviously the same person."

Zhou Daoran leaned against the black swivel chair with a disapproving expression on his face and said to the girl in front of him.

"This is what the author himself means, and his attitude is very firm." Mi Hu could only retell.

“What’s the reason?”

"He said three reasons. The first two roughly mean that he believes that the author should maintain a sense of mystery and focus on the story. He wrote fairy tales with his real name because the readers of fairy tales are children. They only focus on the story and have no interest in the people who create the story, but martial arts are different."

"So what?" Zhou Daoran asked after adjusting his sitting position.

"He means that he doesn't want to mislead readers. Those readers who read fairy tales don't love to watch martial arts. Those readers who read martial arts don't need to pay attention to his fairy tales for his reasons," Mi Hu paused for a moment and continued: "According to what I know about him, he hopes to rely entirely on the story itself to attract readers. This is the reverse choice of the text you mentioned for readers."

Zhou Daoran snorted softly and said, "Do you know how popular his fairy tale is now?"

Mihu nodded and said, "I learned a little bit about it. Many of my relatives and friends' children are watching, and they also asked me to find someone to ask for the story behind."

"Editor Yao told me that many company bosses and even government officials called her and called for the follow-up story of "Shuke and Beta". Conservatively, that magazine alone could sell 1.5 million copies and 1.5 million copies. What is the concept? At the peak of our "Big Rivers and Lakes", one issue was close to a million, which was the arrogant "Ding Novel", which was not aware of the southeast, southwest and north, sold at most 1.3 million. I don't know how to use this perverted popularity, and others would say that my brain was broken."

Mi Hu also wanted to tell Liu Jingting's third reason, but Editor-in-Chief Zhou waved his hand to stop her and gave a direct order: "You are responsible for persuading him, analyzing the situation with him, and using data and facts to make him concessions. We choose to launch his works on June 1st, which is like facing Xue Muliang head-on. If we don't use the accumulated popularity of "Shuke and Beta", how will we win?"

Mi Hu said without confidence: "I will do my best, but please allow me to be pessimistic about the results. That guy usually smiles and doesn't care about anything. Once the matter involves principles, he will immediately turn into a stinky stone."

"It seems that you know him very well, just right, know yourself and your enemy, and you will never be defeated in a hundred battles." Zhou Daoran's tone was relaxed, but he could not refute.

Mihu curled his lips and left the editor-in-chief's office.

...

"You can only win every battle if you know yourself and your enemy. This time we lose because you don't know your enemy." Xue Muliang, the head of youth literature today and the best-selling king, was having a meeting at this time. His white shirt sleeves were rolled to his arms, with a firm expression, and he had the temperament and ability of a young president. "Children's literature is our weakness, or rather, our blank area. After this incident, I don't know what you think."

"Our target readers are middle school students between the ages of 14 and 20. We have always maintained an absolute advantage in this market, and this time we failed..."

"Failed?" Xue Muliang raised his eyebrows and cut off, "Director Chen, you have to pay attention to your wording. My company has never failed."

"Yes, Mr. Xue, I'm inappropriate in wording." The speaker's name is Chen Yin, the executive editor of "Ding Novel", and Wu Man, and he followed Xue Muliang first, which is right-hand man. "This incident was caused by the sudden rise of a fairy tale, so I think the proposal we proposed in March can now be put on the agenda."

Xue Muliang nodded in a rare manner, looked around at everyone present, and said, "The theme of this meeting is to talk about the special issue of Children's Day on June 1st, and the other is to discuss the preparation of the "Class-Off" sub-magazine "It's over". Because this is a relatively large decision for the company, Shen You, Adam, Luo An and Beihetang were specially invited to come and consult."

These four are popular writers who can stand on their own, and Xue Muliang himself, this combination is enough to make thousands of young readers crazy.

"The readership of the magazine "The End of get out of class" is under fourteen years old, and its goal is to 'All children who know literacy have a copy of "The End of get out of class"'." Wu Man said slowly, "So the magazine style takes a brisk and cute route, and the illustrations and content are as simple and interesting as possible."

"That is, colorful. We are in the children's market, but we must also stick to our own taste. I watched the cover and illustration design of "Children's Literature" and had no desire to continue reading it. It was too rustic." Xue Muliang said a little arrogantly.

The faces of the four authors and some editors silently changed some subtle changes. The first children's book they came into contact with when they were young were basically "Children's Literature". In fact, most of them finally took the path related to text, which was inseparable from the "local magazine" in their boss's mouth.

Xue Muliang noticed it slightly, paused, and said, "I know that the novel carries the childhood memories of many people, even mine. I also know that the magazine has produced some famous authors, but I hope everyone understands one thing. We are also magazines now. Since we have entered this industry, we must bring some differences to this industry and let the rules of this industry change because of us."

While delivering a speech, Xue Muliang observed everyone's reaction quietly. Seeing that everyone's faces improved, the tone changed: "We cannot think that it is better than steamed buns just because we have eaten steamed buns. We cannot think that it is better than bread just because we have eaten steamed buns. By the same token, since we have made magazines, we must be the best in the industry."

This is not the first time Mr. Xue’s view has been announced. Perhaps the security guards at the door know that Mr. Xue has the ambition to be a disruptor of industry rules, let alone these senior executives?

Of course, Xue Muliang's emphasis on company philosophy is not particularly meaningful to the four authors. The reason why they appeared here today is because of the next topic - a special issue of Children's Day.

It seems to be a new trend. Children's Day is no longer just a festival for children. College students and even company employees have begun to congratulate each other half-truely on Happy Children's Day.

The so-called Children's Day special issue does not mean that these magazines need to make a special issue for children, but rather extract the innocence and sincerity of children, and then sell them after packaging them.

For example, pure first love, unforgettable past...

"In addition to the official serialization of Mr. Xue's "Sad Forest" on Children's Day, Luo An, Shen You and Adam will have special articles published, which can be described as an all-star lineup," Chen Yin turned his eyes away from his notebook, looked at everyone with an excited expression, and said: "In addition, we will launch a donation "Ding Fantasy", which will be fully responsible for Beihetang."

Beihetang became famous for his fantasy, and his representative work "Feng Yan" still has a large number of fans. He became famous in "The Great Jianghu". This gift book was handed over to him. Its profound meaning is quite intriguing.

"This donation conference has been held for half a year or even longer. It is mainly to create fame and test the market, and will become an independent publication later." Xue Muliang explained, and then looked at Luo An and Shen You respectively, adding: "At the end of this year, I will announce two projects, and some details are still being pondered. I will tell you in detail after the annual meeting."

"Well, then let me talk about the trends of other magazines' Children's Day. First, "Big Jianghu"," ​​Wu Man subconsciously glanced at Beihetang and continued: "Big Jianghu will continue to recommend the martial arts writer named 'Gu Yongsheng', who is known as the pioneer of new martial arts."

Speaking of this, Beihetang and Xue Muliang showed a hint of disdain at the same time. Beihetang sneered and continued: "It was a hot topic some time ago, saying that Gu Yongsheng was a junior high school student, and it is likely that the author who wrote "Shuke and Beta", but it has been exposed."

"This is easy to distinguish. It depends on whether their so-called new martial arts will use the fairy tale to hype it up when it is published."

"Based on my understanding of Zhou Daoran, if it were really the same person, he would definitely make a big fuss." Beihetang analyzed.

"Whatever he is," Xue Muliangyun said lightly: "Now "The Great Rivers and Lakes" is not qualified to be compared with us. Even if it is the same person, an author who writes fairy tales and writes martial arts, I want to see how they can justify themselves."

"The style and writing style are completely different. I dare to assert that it was not written by the same person." Shin Yu and Luo An held the same view.

Xue Muliang said: "The only thing that can have a slight impact on our magazines on Children's Day is just that nouveau riche "Children's Literature". And I don't believe how long this popularity can last. Children's attention has never lasted. What tricks can two mice make?"

These words said, saying that he had come out of his failure not long ago, and it is not surprising that he has such confidence, because this time, his new book is in charge.

...

"The Children's Day special issue of "Ding Novels" will be held personally by Xue Muliang's latest novel. In other words, we are using "Seven Swords" to hit Xue Muliang's "Sad Forest" head-on. This is a war without gunpowder."

Lobbyist Mihu is doing persuasion to Liu Jingting, but her expression looks more like she is completing a job mechanically.

"War," Liu Jingting smiled, "You said the warm and loving Children's Day so bloody."

"There is no way, I want the facts to convince you." Mihu spread his hands.

"Xiaomi, have you ever thought seriously about what is the potential factor in the re-popularity of Children's Day?"

"Of course it was the business that fueled the fire. What did you call me? Are you brave?"

Before she could get angry, Liu Jingting immediately said seriously: "This is just one of the reasons. There has always been a view in the literary and artistic circles that when humans collectively miss their childhood, great works will surely be released."

Mi Hu gave her a blank look and said, "You are there narcissistic and beautiful costumes, give me the ten chapters of the manuscript."
Chapter completed!
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