Chapter 916 The power of the brand
Now the renovation of the American Clarins cosmetics factory has been completed. Clarins' previous equipment was very advanced and the scale was very large, with an average daily output almost twice that of the Xiaowogua Village Cosmetics Factory in Yulin City. A while ago, the cosmetics factory in Xiaowogua Village has been upgraded and the equipment has been updated and replaced.
Therefore, the supply market of Lin's cosmetics has increased significantly, and the cosmetics factory transformed by Clarins has also begun to produce medium and low-end cosmetics, and has begun to seize the mid- and low-end market.
Because the market supply has increased, it is not a problem for Long Fei to mobilize a batch of cosmetics to Australia.
Lin's cosmetics were launched in Australia, especially after the launch of Grafton City, Long Group spent a huge amount of money to advertise in major Australian media, including the Internet, newspapers, TV stations, self-media, and other media platforms! The Grafton government couldn't even block it!
Lin's cosmetics originally had a very good reputation in Europe and China, and was very famous. It even had the Queen of England, endorsed by three beauties, Lin Susu, Wang Xiaonan and Long Duoduo, which was not an ordinary person! Now it has launched a large-scale advertisement in Australia, and soon it has the first batch of loyal customers.
After the first batch of customers used Lin's cosmetics, they were immediately impressed by the significant effects of the cosmetics! It led other customers, and Lin's cosmetics almost set off a whirlwind in Grafton City for a time!
At the beginning, some customers saw that the brand name of Lin's cosmetics was also called "susu", and they thought it was a fake Li's brand. However, after they used it, they immediately changed their views. To say that counterfeiting was also Li's cosmetics counterfeit Lin's cosmetics, because although the quality of Li's cosmetics was also good, compared with Lin's cosmetics, they were not on the same level at all!
Even Lin's cosmetics' mid-range products are much better than Li's top products.
Grafton Government Office Mayor's Office.
Mayor Edward looked at Miqi, the president of the Consumer Association who was standing in front of him with a bad face and said, "Mr. Miqi, your Consumer Association should guide consumption! It should prevent the sale of Lin's cosmetics in Grafton. Do you know what Long Fei is? He almost beat Detai to death and eventually sent him to prison. And when he was in the detention center, he almost demolished the detention center! This is a complete bastard. How can we tolerate such bastards to earn our precious wealth?"
Although Edward held high as mayor, he was a typical racist. And his personal relationship with Detai was also very good. In his opinion, as a yellow monkey, Long Fei not only beat Detai, but also sent him to a prison cell and made a big fuss in the detention center. In the end, the Grafton government had to acquit Long Fei, which was a great humiliation for him! That was why he ordered the ban on Long Fei and let Long Fei do nothing in Grafton! Let Long Fei get out of Grafton. He wanted Long Fei to know that Grafton was his territory, and he would only count on it if he said it!
However, due to his order, although Long Fei could not build a factory in Grafton, Lin's cosmetics sold so well, so he was still very unhappy. He scolded the customs bastards almost all day long. How could they let Lin's cosmetics flow into the Australian market?
No matter how accusing him, Edward is so awesome that he can't control customs affairs, he can only suppress Lin's cosmetics within Grafton's scope. Today he called Miqi, the chairman of the Consumer Association, to let him guide consumers and psychologically reject Lin's cosmetics.
Of course, Mickey understood what Edward meant, but after hearing Edward's words, he frowned and said, "Mr. Mayor, consumers can no longer guide them! After all, consumers are not fools, they all have their own subjective judgments. If you want to stop Lin's cosmetics, there is only one way, that is, to forcefully remove Lin's cosmetics from the shelves on the grounds that Lin's cosmetics have quality problems!"
Edward thought for a while and said, "Okay, it seems that there is only one way now. I don't believe that Lin's cosmetics have no safety problems. As long as we are willing to find them, there will always be one."
After Edward asked Mickey to leave, he asked his secretary to call the person in charge of the cosmetics department in front of him, asking him to find a way to smear Lin's reputation. For example, public reports that XX has cracked skin because she used Lin's cosmetics, XX has no sleep at night because she used Lin's cosmetics, XX has infertility because she used Lin's cosmetics...
This guy was even crazy and made people claim that the Long Group was vicious and that Lin’s cosmetics could change people’s genes! It could make people’s physical fitness decline rapidly!
Edward's move was quite fierce. After the relevant departments announced the news, Lin's cosmetics sales began to decrease in Grafton, and under the compulsory of relevant departments, cosmetics sales stores began to remove Lin's cosmetics from the shelves.
Yue Xiaowei, who had been paying attention to the market situation, immediately reported to Long Fei after learning about this situation.
"Brother Long, Grafton's grandsons are too cruel. They are planning to destroy our Lin family's brand! We must think of a solution, otherwise our plan will fail." Yue Xiaowei said to Long Fei hatefully.
However, Long was not in a hurry at all. He just smiled and said, "Xiaowei, except Grafton, have we blocked our cosmetics in other places in Australia?"
"There are no other markets. The market is still hot and has not been affected much." Yue Xiaowei said immediately.
"Well, as long as other places are not affected. We don't lack the market for Grafton now! It's true, and fake is fake. Rumorstors will shoot themselves in the foot sooner or later. Wait, when Edward is uncomfortable! Now we just need to adjust the off-shelf products to other parts of Australia!" Long Fei said calmly.
Lin's cosmetics are no longer the time to start production and sales. After more than a year of hard work, they not only have a considerable reputation, but also have a strong foundation! This foundation is consumers' recognition and belief in the brand! Consumers' trust in the brand is enough to withstand many rumors!
In this way, Long Fei did nothing, just watched Edward's performance coldly.
As a result, three days later, the market changed. Many people in other cities in Australia stood up for Lin's cosmetics in major media, accusing Grafton City's cosmetics regulatory department of making a mistake and maliciously corrupting Lin's reputation. Some people even took Lin's cosmetics to the Australian national quality inspection department in person. The results of the test were completely different from the results announced by the Grafton City Quality Supervision Department! The news released by the Grafton City Cosmetics Regulatory Department was completely nonsense!
It is not surprising that some people come out to speak for Lin's cosmetics. Because Lin's cosmetics has been on the high-end route for a long time, most people who use Lin's cosmetics are either rich or noble. These people generally have their own independent thinking and judgment skills, and will not follow the crowd, nor will they believe their conclusions just because of a test form from Grafton's cosmetics regulatory department.
Some of these people simply ignored the news released by Grafton. How to use Lin's cosmetics or how to use them? If Grafton couldn't buy them, they bought them from other cities.
In order to be responsible for themselves, some people directly took cosmetics to various institutions for testing. As a result, they found that the results they tested were completely different from those obtained by Grafton Quality Inspection Department, so these people continued to boldly use Lin's cosmetics.
In this way, the cosmetics sellers in Grafton are unwilling to do so. The market demand for Lin’s cosmetics is so great, but you don’t let us sell them or make money. What’s wrong with this? You say that Lin’s cosmetics have problems with quality and quality, why are other cities selling very well? Why are other countries selling very well?
So these merchants immediately reported the matter to the top and asked the superiors to agree to continue selling Lin's cosmetics. Edward's office phone number has been almost blown up in the past few days! Some people asked him to tell him about it, but more people called him a bastard.
In the end, Edward could not withstand the pressure and agreed to the Lin cosmetics re-listing.
Edward thought that when he asked Lin's cosmetics to be put on the shelves, Long Fei would definitely be grateful to him. Unexpectedly, on the first day when Lin's cosmetics were put on the shelves, Long's Group suddenly filed a complaint, suing the Grafton cosmetics regulatory department in court!
Lin's Group sued the regulatory authorities for abuse of power and slandering and slandering the brand image of Lin's Group. Long Fei also found the people who appeared in the media that Lin's cosmetics are toxic and can cause skin cracks, can't sleep at night, and even cause infertility. Under the coercion and temptation, they were asked to tell the truth. It turned out that someone was instructing them to do this at the time, and someone would give them money.
After these people announced the truth, the leaders of the regulatory department were immediately thrown to the forefront. In the end, someone's mouth was not strict enough and he also hugged Edward, so Edward became a rat crossing the street that everyone shouted and beaten.
After a turmoil, Lin's cosmetics' brand popularity in Australia has not only not decreased, but has been greatly improved! The sales of cosmetics are also getting bigger and bigger! It is so popular that it completely suppresses the Li family's cosmetics.
However, at this moment, Longshi Group suddenly held a press conference to inform consumers that due to insufficient production capacity of Lin's cosmetics factory, the supply to Australia is temporarily stopped! Please wait patiently for a while and continue to sell when Longshi Group can adjust the goods again!
Chapter completed!