Qin Chun was once the manager of the advertising department of Datang Daily.

With the rise of newspapers in Chang'an City, various workshops and shops have become accustomed to advertising in newspapers.

However, advertising is not something you can get good results by spending money.

Think about Durex's copywriting in later generations. Can ordinary companies compare with it?

On International Monthly Language Day, the copywriting is "Shh, don't call it out!"

On World Wetland Day, someone’s copywriting is “From the upstream to the downstream, the wetlands connect you and me.”

During the International Perfume Festival, the copywriting is "willing to be addicted to your scent."

On the birthday of Sherlock Holmes, the copywriting was “We need some deeper understanding.”

On Newton's birthday, the copywriting was "We need some deeper understanding."

On World Fire Day, someone’s copywriting is “safety passage, which is crucial.”

These copywritings are really not something that ordinary people can think of.

For copywriting like this on a fixed day, you may also suspect that this is the result of carefully selected selections for a long time in advance.

However, some emergencies that come temporarily can react immediately, and take advantage of the hot topics and leave you with nothing to say.

For example, once, a heavy rain flooded the capital.

Durex came up with the idea of ​​putting a condom on his shoes to protect against rain.

Once this Weibo post was posted, it became a headline on Weibo that day and became a classic marketing case of that year.

There is also Wen Zhang cheating, and Ma Yili issued a statement saying that "Marriage is not easy, cherish it when you go."

Then Dudu said: With me, be safe.

You can't even think about it or not.

Therefore, after the establishment of the advertising department of Datang Daily, business quickly became prosperous.

However, at the beginning, I received advertisements from workshops that advertised in the Datang Daily.

This obviously has great restrictions on the development of the advertising department.

So after Luo Binwang asked Li Kuan for advice, he asked Qin Chun to separate the advertising department.

This brings about the largest Hatsuhodo advertising company in the Tang Dynasty.

This time, Jingmu was looking for the advertising plan made by the Hakuhodo advertising company for the Laoniu Steam Machine Workshop.

A lot of money was spent on this.

However, judging from the current situation, the response from all parties is still very good.

At least everyone who loves to read newspapers knows that there is a steam locomotive workshop in the workshop city that studies walking on the roads.

"Shopkeeper Qin, shouldn't we invite noble children and wealthy businessmen to attend this test drive? Why did our first appearance be a separate media day?"

Seeing that a lot of invitations have been sent out, tomorrow is the time for the first time for Laoniu Steam Locomotive to debut.

Jingmu is naturally a little nervous.

In order for Laoniu Steam Locomotive to successfully log in to the Datang Stock Exchange and achieve good stock performance, Jingmu has prepared a budget of 1,000 yuan.

Although a thousand guan money doesn't seem to be a lot, considering that it was spent in less than half a month, it is actually not small at all.

How many workshops in the entire Chang'an City have a year-long publicity budget of more than 1,000 yuan?

Not to mention a one-month budget of 1,000 trump card.

If this fails, Jingmu will not be able to stay in the Laoniu Steam Locomotive Workshop.

"Shopkeeper Jing, don't worry. There will be no clouds in the sky, and there will be no rain on the ground. All newspapers are the most important media for publicity now, so I specially set up a media day, and the writers from various newspapers are invited.

Although there will be no more than one hundred people participating in the media day tomorrow, these hundred people have mastered the direction of public opinion over Chang'an City.

As long as they say our steam locomotive is good, even if it is not good, everyone will think it is good.

On the contrary, if they feel that it is not good, no matter how good the product is, it will be difficult to make a name for itself."

As an advertiser from the Datang Daily, Qin Chun is naturally clear about publicity and public opinion orientation.

To be honest, he is planning to operate the advertising operation of the Laoniu Steam Locomotive Workshop as a classic advertisement of Hakuhodo.

In recent years, Hakuhodo's main customers have been workshops in related industries of Chuwang Mansion.

Qin Chun naturally hopes to develop other workshops so that he can show his level.

Otherwise, no matter how well he runs the Hakuhodo, others will take it for granted.

Because there are a bunch of workshops in the Chu Palace giving you orders behind the scenes.

"We invited them to come and take the test drive, why do we have to prepare carriage fees and gifts? Haven't we arranged a special carriage to pick them up and drop them off at various newspapers?"

Although Jing Mu accepted Qin Chun's plan, he had many questions in his heart. If he didn't ask, he was obviously uncomfortable to hold it in.

"Shopkeeper Jing, there is no free lunch in this world. We want these writers to write articles that praise steam locomotives, but it is not enough to rely on our products themselves alone.

You think, no matter how well this steam locomotive is, it must have shortcomings, right? Some people are dissatisfied by that time and will specifically select shortcomings to describe them, but you can't refute them.

But those wealthy businessmen who have seen such articles do you think they still want to buy a steam locomotive and go back?

Besides, a person with a total of 2,000 to 5,000 yuan is quite large, but compared with its output, it is still worth it."

When doing promotion, Qin Chun is obviously professional.

If you want the writers of various newspapers to help you write articles that praise you, if you don’t feel it, the articles you write will make you feel bored.

This principle applies whether it is now or in the future.

Especially in later generations, the test drives of various automobile companies were simply worshipped by media reporters.

Round trip air tickets, five-star hotel accommodation, luxury dinners, these are all regular configurations.

At dinner, you will draw big prizes at any time, which is equivalent to giving everyone a big gift.

After that, there is also a generous gift of carriage and horse fees.

These industry-leading media have a very good life.

For writers from various newspapers in Chang'an City, they are now the uncrowned kings and control public opinion.

After all, no matter which shopkeeper is, it is impossible to write every article by yourself.

In the end, we have to rely on the following writers.

“I feel like I have arranged accommodation for them at Home Inn flagship store in Yang’s Tea Building and prepared a hearty lunch and dinner.

It was just a day's test ride, which was a generous enough condition."

Jing Mu suddenly felt that he should have been undercover at the newspaper office.

It seems more comfortable to have such a day.

"That's different. Manager Jing, these things will soon become the rules of the industry. Just be fine if you get used to it."

Jingmu:...
Chapter completed!