Chapter 131 Direct Marketing Ideas
October 6, 9:05 am
The main building of the military warehouse, Dai Yongxing and Li Wei’s offices.
Wei Zhijie, Dai Yongxing, Li Wei, Li Jia, and the four of them sat in front of the coffee table with big eyes staring.
Senior sister Li Jia smiled.
Master Dai Yongxing was calm while drinking tea.
Senior brother Li Wei looks like a ghost.
Wei Zhijie was a little embarrassed.
"Uh, that senior brother, I'm embarrassed to look at me like this."
"Mist grass, are you still embarrassed? You went out for a vacation and got a 300 million order when you came back. Are you reincarnated by the God of Wealth? Can you just take orders at any time?"
Wei Zhijie scratched his head: "Lucky, lucky."
"Okay, don't praise you two." Dai Yongxing took a sip of tea and said, "Xiaojie, tell me the specific situation."
"Okay, master, it actually led to a deal."
Wei Zhijie selected some brief explanations of the incident on the Banshan Peninsula of Haishi. Wei Zhijie selected some brief explanations to the three of them.
Dai Yongxing concluded: "So, when the funds from the North Mine are in place, you can go and deliver a commercial and residential villa of nearly 1,600 square meters, and then get a commission of 155 million yuan. In addition, we have signed a general contract for 86 villas worth 300 million yuan, right?"
"Yes, Master."
"Mist grass, then, are you going to become a billionaire?"
Li Wei was almost shocked after hearing this, looking like a ghost.
Senior sister Li Jia was also shocked.
Dai Yongxing asked again at this time: "What are your plans?"
Wei Zhijie said seriously: "The direct-operated business can be carried out. Commercial and residential villas can be used as direct-operated stores in our Haishi City. The first floor is a store exhibition hall and the second floor is an office. The villas above can accommodate people. Although there are not many people, there are enough core backbones."
"We can rely on this store to directly carry out cooperation with decoration companies."
"When the commission funds come out, we can find a piece of land in Haishi and open a home furnishing factory. Now is the most difficult time of the financial crisis. Many equipment is very cheap, and we don't need to drive too much. I plan to have 6 lines enough."
"Before the New Year, we will first decorate the commercial and residential villas, and we will also do the 86 villa plans. We will communicate clearly with the Party A and make the itinerary finalized. We will start the decoration after the New Year."
"In terms of direct-operated stores, I plan to open 4 direct-operated stores in Haishi, Yashi, Danshi and Qiongshi. The funds should be enough."
Dai Yongxing thought for a moment and nodded.
Li Wei shouted strangely: "My junior brother, you spent all your 155 million cash? This money is enough for you to spend your whole life, so where does it take to make trouble?"
Wei Zhijie shook his head: "I can only make one hundred million today, and I will only make one billion tomorrow."
Li Jia smiled and said to Li Wei: "My younger brother is thinking about the overall situation. If these four stores can be completed before the end of the year, they can digest all the designers and installers on the Shanshui Linxi project after the New Year. I'm right."
Wei Zhijie nodded: "It's still the senior sister who understands me."
"What are your plans for the company?" Dai Yongxing continued to ask.
Wei Zhijie understood what his master Dai Yongxing meant: "I plan to establish several affiliated companies, first of all, a wholly-owned investment company for a family company, an investment company holding a joint-stock company, and then investing in provinces, cities, and county-level direct-operated stores."
Nothing wrong
Li Wei was stunned by Wei Zhijie's various collars.
Li Jia also looked puzzled.
Dai Yongxing frowned and thought for a moment, "You can tell me in detail."
"First of all, it's a family company. I will bring in a few confidants. I account for 70%, and each of them is 10%.
Li Wei interrupted with a strange cry: "Young brother, you can do it, there are three of them? Don't they fight?"
Li Jia also looked weird.
Wei Zhijie scratched his head and said embarrassedly: "We are at peace for the time being."
Dai Yongxing glanced at Li Wei, and Li Wei was silent.
Wei Zhijie continued: "Then he established a wholly-owned investment company, with the family company accounting for 89% of the shares and the legal person accounting for 11% of the shares, which belongs to the type of agency holding."
"Another joint-stock investment company was established, and the wholly-owned investment company held 51% of the joint-stock investment company. Master, you and your seniors also set up an investment company, joining in to hold 21 shares, and the remaining 28% is required for future financing."
"This part of the shares is also held by the legal person who holds the company. In the future, she will only sell the shares. Even before listing, we will only sell these 28% of the shares."
"In the future, it is possible to execute ab shares."
Wei Zhijie asked the three of them to sort out the information.
He continued: "Next, we will set up a Qiongsheng Home Furnishing Co., Ltd., if possible, use the master's Xinghui brand directly."
Dai Yongxing nodded, not objecting.
Wei Zhijie continued: "This Qiongsheng Xinghui Home Furnishing Co., Ltd. is wholly owned by a joint-stock investment company."
"The next one is the direct-operated store. Each headquarter direct-operated store is held by Qiong Xinghui Home Furnishing Co., Ltd., the management of Qiong Province holds 20% of the shares, and the management of the headquarter direct-operated store is held 20% of the shares."
"Then I've talked to my master about the three-level split system."
"Please use 10% of sales to set up a store opening fund, such as 1 million yuan. As long as you save enough 1 million yuan, you can go out to open a secondary store."
"Qiong Xinghui Home Furnishing Co., Ltd. holds 40% of the shares in the second-level store, Qiong Province's management holds 20% of the shares, headquarters' direct store management 20%, and second-level store management 20%.
“When you reach the third-level store, the headquarters is only 20%.
"This is equivalent to the headquarters spending only once, but the seed shops are incubating countless stores."
"And if you do this, every time you open a lower-level store, the management will have an additional 20% stake. In this way, they will work hard to cultivate the personnel needed by the lower-level store, including store managers, product consultants, designers and installers."
"Let me take Qiong Province as an example. Qiong Province has 4 prefecture-level cities, 5 county-level cities, 4 counties, and 6 ethnic autonomous counties. Together, we can open 19 direct-operated stores. At the beginning, we opened 4 direct-operated stores at headquarters in economically developed areas, and the remaining 15 areas are places where secondary direct-operated stores can be opened."
"In fact, the four prefecture-level cities can also open secondary stores. For example, Haicheng City is very large and has 4 districts, and each district can open secondary stores. "
"In this way, after each district has radiation, the service radius will be much smaller, and designers don't have to go from this end of the city to the other end of the service."
When the three of them heard Wei Zhijie’s idea, they nodded. According to this concept, they opened a store. It seemed that Qiong Province could open 50-80 direct-operated stores.
Regarding the idea of opening a store, the four of them exchanged a lot of details.
More than an hour later, the three had to sigh at Wei Zhijie's delicate mind.
Overall
Company shares:
Family companies: Wei Zhijie 70%, Zhao Yanan 10%, Zhao Jingwen 10%, Ji Weiwei 10%;
Investment holding company: 89% of family company, 11% of Ji Weiwei (legal person);
Investment Co., Ltd.: 51% of investment holding company, 21% of Xinghui Investment Holding company, and 28% of Ji Weiwei (legal person);
Qiongsheng Xinghui Home Furnishing Co., Ltd.: 89% of investment Co., Ltd., and 11% of Ji Weiwei (legal person);
Direct stores:
Headquarters direct store: Qiongsheng Xinghui Home Furnishing Co., Ltd. 60%, Qiongsheng management 20%, and headquarters direct store management 20%.
Second-level direct stores: Qiongsheng Xinghui Home Furnishing Co., Ltd. 40%, Qiongsheng management 20%, headquarters store management 20%, and secondary store management 20%.
Level 3 direct stores: Qiong Xinghui Home Furnishing Co., Ltd. 20%, Qiong Province management 20%, headquarters store management 20%, second-level store management 20%, and third-level store management 20%.
It can be said that it is linked together.
Those who don’t know the company structure will probably look cute.
Chapter completed!