In August 217, a health care product called Luna was officially launched after receiving the approval of the "Health" font in the Rafa Empire.

The 15-second advertisements were overwhelming in the Rafa Empire and occupied almost all TV channels. Major paper media seemed to be able to see the moon god overnight. Such a large area of ​​advertisements was piled up for the current Rafa Empire.

Words are simply something that cannot be imagined.

This money is not something that ordinary companies can afford. It is not that they cannot afford it, but that they cannot afford to invest so much. How strong is the financial strength you have to dare to do this!

It can almost be said to be an investment of no cost, but when everyone was thinking about who was so stupid to advertise like this, the fool in others' eyes - Wang Feiyu, had only one word in his heart: "bitter"!

You know, he invested money in real money, and Ye Tianmin took 10 future "vacation houses". Although he believed that Ye Tianmin would succeed, he could not stand such investment. 25 TV stations and 300 paper media

There are more than 30 radio stations, and they are rushing out money every day. This is not the cost of entering shopping malls, supermarkets, and pharmacies.

He secretly hated that after setting the tone, why did Gao Wenfeng, the "Limin Culture", show him the final listing promotion plan, and he didn't take a look first! He signed and stamped the last page and handed it to him.

.

Now that he found out, he found that he had such a large investment in advertising. Although he had never started a physical enterprise, he had never heard of anyone who would advertise like this.

Although Ye Tianmin did not let him continue to invest, he forced him to sign a loan of 100 million in disguise! Although it was signed by Feiyu Biotechnology Co., Ltd., he was really afraid!

If Ye Tianmin had asked him to sign a loan at the beginning, even if he had a lot of confidence in Ye Tianmin, he would have withdrawn and not done anything.

But just after the advertisement of Nanyunzhou TV started, Ye Tianmin asked the credit department of the Rafa Imperial Bank to send a loan contract. Looking at the loan of 100 million yuan, he was about to cry, and his body was shaking like

Like epilepsy patients.

Joining the Credit Department, Luo Yangyu, a private lawyer who is said to be Ye Tianmin.

Looking at Wang Feiyu's almost crying expression, Luo Yangyu took out another document, which was the agreement that Wang Feiyu voluntarily transferred the 50% stake held by Feiyu Biotechnology Co., Ltd. without a premium!

Wang Feiyu almost knelt down. He was a legal person and had 50% of the shares in his hands. He invested the money, but now he has no money to invest.

The goods of "Moon God" have been put into use. Although various expenses and advertising investment are paid one by one, Wang Feiyu originally thought it was popular when it was launched, and he relied on payment to pay. Now it seems that he is waiting for payment to be paid.

It's constantly urging death! The products are still on the counter and few people are interested in them. Advertising costs are paid in full and timely manner.

But when he saw the documents Luo Yangyu took out, he was unwilling to give up. After withdrawing, he could get back his 2 million yuan, but he also knew that in the current form, 2 million yuan was probably paid to Liming Culture.

There is not much, not to mention that there is so much media.

The fierce ideological struggle finally made up his mind after a sentence from the credit department. Because the person said: "Mr. Wang, you have to feel that it is more than 100 million, or if you transfer the shares to me, I will give you a premium, how much

It's right for you to say."

Wang Feiyu made up his mind and still care about this time!

What is the comparison between this little money from Ye Tianmin’s Tianmin Group? Even if it is not worth 100 million, at most it can work for Ye Tianmin.

Wang Feiyu stamped and signed the letter, and the person from the credit department of the Rafa Empire Bank shook his head repeatedly. It seemed that the opportunity could not be seized, so why did Ye Tianmin choose Wang Feiyu as a soft boy!

The advertisement was broadcast as planned as scheduled. Although the sales were still cold, Wang Feiyu could only watch the TV turntable every day, and there was only the sentence in his mind: Whoever uses it will know! Hello, I am too!

In this 15-second commercial, he can imitate every move of the two amateur actors to perfection. His wife and child are almost possessed when he sees him.

Fortunately, this time was not long. A week later, these overwhelming advertisements attracted too much attention, and even many celebrities were eyeing it. The agent's phone call almost blew Wang Feiyu's phone.

Wang Feiyu never expected that this advertisement would make him so popular, and all of this was because Ye Tianmin made him cry, make him suffer, and attracted much attention, making him suddenly become a hot figure.

No matter how big the celebrity agent contacted him, he would eventually refuse. He really didn't dare to have any thoughts. What he had to wait now was to see what Ye Tianmin did!

Ye Tianmin did nothing to target Feiyu Biotechnology or the "Moon God".

The slogan and picture of "Whoever uses it will know! Hello, I am!" was launched, and it was foreseeable that all the people of the Rafa Empire were disgusted. Even the market supervision department also summoned Wang Feiyu.

There are also many self-righteous so-called marketing and communication "experts" who come forward to criticize "Moon God" advertisements, which completely lowers the lower limit of media people in the overall Rafah Empire.

Not only that, many advertising companies have traveled thousands of miles to Nanyunzhou to provide various plans and plans, hoping to retake the "Moon God" advertising film and help restore the market to consider how to promote "Moon God".

”.

Then all the "everyone" and "experts" are destined to see Wang Feiyu at most, and they can't even put the plan in his hands.

Regarding these, Wang Feiyu is very clear about the principle of not offending others, and just says that this is our attempt. As for the effect, it needs to be tested by the market.

The plan does not reflect disrespect, but rather the greatest respect, so as not to misunderstand if the "Moon God" has similar ideas in the future.

Wang Feiyu deserves to be a dealing with people all year round, and these words have won the respect of advertisers. If a cooperation fails, at least no one has seen any rejection.

It is really hard to find companies that dare to invest in advertising like this!

Therefore, the direction of the wind seemed to have changed at some point. All social comments began to point their finger at Nanyunzhou Limin Cultural and Creative Media Company. For a time, Gao Wenfeng's assets almost made people lose everything, and he was invisibly brought to him.

This has brought about a wave of personal career gains.

Afterwards, the market supervision department could not come up with any reasonable and well-founded provisions to limit the issue of "Moon God" advertising. After negotiations and interviews did not change this almost brainwashed advertisement, everyone gradually accepted it and came from their ears.

This slogan of

Zheng Lan even used her original relationship with the state TV station to conduct an exclusive interview for "Daoming Culture". Although the content of the interview is in the opinion of the TV station editor, it is a non-propaganda nature, and it is also somewhat controversial to "Li Min."

Culture "The so-called advertising initiative is questioned.

But before the interview was broadcast, the public was accustomed to nature. In mid-August, before the Mid-Autumn Festival was approaching, pharmacies, shopping malls, and supermarkets suddenly discovered that the moon god gift box (combination of oral liquid and capsules) was crazily occupying the holiday gift market.

There are also many places out of stock. The total sales of the market sales rankings before the festival have not reached the sales volume of the Moon God Gift Box.

From the launch of the advertising market, the market response was average, and the industry was full of criticism. This wave of sales seemed to be a retaliatory surge like nine generations of hatred. The heart that Gao Wenfeng and Wang Feiyu had been holding finally calmed down, and once again recognized Ye Tianmin

Reach new heights.

Because the state TV station was not easy to shirk Zheng Lan, the editor of the program interview conducted by "Leon Culture" quickly contacted Wang Feiyu, general manager of Feiyu Biotechnology Company, and added the content of the interview.

The theme of the interview's TV program is "Hello, I'm fine!". The program was broadcast nationwide on the third day after the Mid-Autumn Festival on August 25.

Nanyunzhou TV and Nanyun City TV resumed the program on August 26 in the form of news and broadcasts.

This time, the public opinion trend changed from scolding to a strong praise for it.

The Rafa Empire Advertising Industry Association took the initiative to send a letter to Limin Cultural and Creative Media Co., Ltd., hoping that "Limin Culture" can join the Rafa Empire Advertising Industry Association and become a member unit.

One advertisement made a brand popular, two companies, and the general managers of two companies. This is a phenomenon that has never happened in the Lafa Empire. Some people summarize this phenomenon as: Return to the essence! It is considered to be bold and straightforward "people's culture"

Advertising slogans allow consumers to recognize the products they need in the simplest way.

In the following Lafa Empire, people seemed to have forgotten what the "moon god" is used for and what its effects are.

Whether you meet customers or visit elders, you don’t know what gifts are appropriate, you don’t know what to eat when you eat or not, you don’t know who should use them! Hello, I’m fine!
Chapter completed!