Chapter 120 April Fool’s Day

The first day of launch of Dark Blue Beauty is April 1st.

This day is April Fool's Day. Of course, Jiang Nian was just trying to save trouble and didn't realize that this holiday really existed.

Then she became tragic.

As soon as she arrived at the company in the morning, Wu Xuejun came up to her with a sad face and told her that the company's performance last month was not good. The sales of most products were declining and it seemed that they would no longer be sold.

Jiang Nian was overjoyed and hurried to the office, pretending to pick up the financial statements and read them carefully.

At one glance, her face immediately became extremely solemn.

Yangfan Daily Chemical's performance in March increased by 120% compared with March last year!

Because in March last year, their lotion was still in the planning stage, and the facial mask was not 100% self-produced. However, this year, their single-piece facial mask and lotion have combined to completely open up the market in Hong Kong City.

In particular, The General lotion has been recognized by Hong Kong City due to its high-end positioning and its impressive record of defeating Count Sirna's lotion. Many well-known actresses are even tired of the so-called big brands and have begun to try this very popular lotion.

Thoughtful lotion.

In March, the sales volume of The General lotion in Hong Kong City reached an astonishing 30,000 bottles, which has already reached the single-month sales volume of Pengcheng at the end of last year.

The fashion in the port city has also begun to feed back into the surrounding markets. Many international tourists have also heard about the story of this new product and donated their money. It is expected that there will be greater sales growth in April.

This is just the sales volume in Hong Kong City.

Our base camp, Pengcheng, even delivered a very impressive answer last month.

Within one month, they sold 900,000 bottles of essence, 1.3 million bottles of lotion and as many as 10 million facial masks in Pengcheng alone!

This number was so astonishing that Jiang Nian was so frightened that he even had difficulty breathing. He couldn't tell which one was the April Fool's Day trick that Wu Xuejun had played on himself.

"Ten million sheets? Is this number correct?" Jiang Nianren was dumbfounded. He could hardly imagine the scale of ten million sheets of non-woven fabrics.

How can there be so many people using facial masks in one place in Pengcheng?

Wu Xuejun said cheerfully:

"There are not so many people in Pengcheng, but this shows that Mr. Jiang is far-sighted.

Although we did not have special counters in many provinces before, Mr. Jiang still persisted in placing advertisements there.

Foreign merchants see that our products have good reputation, fast sales, high profits, and are now popular in Hong Kong, so of course they can't wait to buy them.

Our ordering calls have not stopped since the Chinese New Year, and now many people are coming from all over the country just to buy our products.

I can now proudly say that the sales volume of our products depends entirely on the output. When we turn on the machine, we turn on the money printing press, and the money rolls in."

Jiang Nian:......

Look, this is Mr. Jiang’s far-sightedness, it’s really amazing.

Last year, when Jiang Nian defied public opinion and insisted on placing advertisements in the night slots of all provincial TV stations, many people thought she was really crazy, or at least in a state of confusion.

There is a huge gap in the level of economic development among so many provinces. Your counters don’t even know when they will be rolled out. So you can put out some late-night ads in advance when you have nothing to do, and then wait until your counters get there before pushing ads.

At that time, Wu Xuejun also knew that Jiang Nian must have a profound meaning, but he was puzzled. It was not until this year that he gradually realized that Jiang Nian's ideas were indeed broad and difficult to fathom——

In this era, the living standards of residents across the country are improving. Everyone has more money and is beginning to pursue a better quality of life.

But everyone knows that there are too many scammers these days, and all kinds of things are mixed up. Even the so-called big-name brands are hard to trust.

Can sail with different weather conditions.

This is an amazing company that pays great attention to its corporate image, seldom places special advertisements, and even goes out of its way to list long instructions to thoughtfully tell consumers how to use a certain product without using too much of it.

In several previous marketing events, Yangfan Daily Chemical was reported by the main station and received unanimous praise from consumers across the country. They treated migrant workers who came to Pengcheng well, and the news spread throughout the country as they returned home during the New Year.

Because of the nighttime advertisements and word-of-mouth, merchants all over the country knew that Yangfan Daily Chemical could bring them huge profits, and they came from all directions after the beginning of spring.

Especially in places where there are no counters, the profit from this turnover is quite astonishing. This has even generated a lot of professional purchasing agents, who specialize in coordinating the purchase of goods box by box from Yangfan Daily Chemicals, and then contact reliable logistics to ship them directly across the country.

Everywhere.

It can be said that Yangfan Daily Chemical has indeed achieved great success. The few hundred people in their factory can even create employment for tens of thousands of people in the surrounding areas - this is not an exaggeration at all.

Jiang Nian looked at the financial report stupidly and said with difficulty:

“How much money can this make?”

"One hundred million!"

"Turnover?"

"Gross profit! Gross profit, Mr. Jiang!" Wu Xuejun said excitedly and even slightly fanatically, "There has never been a daily chemical company with such a high gross profit in domestic history. We did it! We did it!"

Although this is gross profit, the company's current large-scale construction and development of biological companies still consume a large amount of funds. Jiang Nian feels like a gambler who is demolishing the east to pay for the west. If he is not careful, he will lose a lot of money.

attack.

It's terrible, it's terrible.

How come you can only make a gross profit of RMB 100 million? How can you spend so much money?

The security company made money before, and the school also made money. Maybe there will be thunderstorms in the future, but now...

She suddenly remembered that today was the first day of sale at the dark blue beauty counter.

If Deep Blue's sales performance is not satisfactory, it can slightly offset last month's extraordinary profits.

Well, yes, there’s also dark blue!

Jiang Nian had been paying attention to Deep Blue's news before and confirmed that Han Jianing and the others were indeed making whitening essence according to his requirements, and that it was a whitening essence in a gift box, so Jiang Nian felt relieved.

Oh, yes, there is not much publicity for this whitening essence, and the outer packaging is still in a Chinese style. The most important thing is that the advertisements placed by Han Jianing are very mediocre, and it is impossible to achieve the popularity of White Star Company.

If this is the case, sales should be very dismal at least on the first day of launch.

Jiang Nian picked up the phone and was about to ask Han Jianing about the situation there, but she was worried that Han Jianing's sales were too poor. Calling her would put too much pressure on Han Jianing and force the young lady to use her family's power.

.

Just as she was hesitating, Jia Xingying ran in from outside in a hurry and said with a look of panic:

"Nian Nian, no good, something happened over there in Shanghai!"

"What's wrong? Is it dark blue beauty?"

"Yes, on the first day of sale today, our sales volume..."

"Sales are not good?" Jiang Nian saw that Jia Xingying's expression had guessed it, and finally couldn't help blurting out.

Only poor sales would make Jia Xingying so panicked. There is nothing we can do about it. The Fortune 500 companies on the opposite side are still using Hallyu. It is a bit difficult to compete with them in an era without e-commerce.

This is not Han Jianing's fault. Jiang Nian feels that even if he invests well, he will not be able to beat the world's top 500 super companies.

Unexpectedly, Jia Xingying was startled and quickly denied:

"Who said that? The sales volume is obviously very good!"

Jiang Nian:......

"Then what's wrong with you? Oh, I know! Today is April Fool's Day, isn't it? You're here to comfort me again!"

Jia Xingying pushed up her glasses and spread her hands helplessly:

"Nian Nian, can you be more mature? It's April Fool's Day.

Now everything is running according to your ideas and going smoothly!"

"Then you just..."

"Oh, on the first day of sale, something unhappy did happen." Jia Xingying sighed, "The products are so popular today, there are a lot of people crowded in front of our store, the third and sixth counters

The door was squeezed out and the store clerk was injured.

Nian Nian, should we send some condolences to the injured clerk in the name of the headquarters?"

Jiang Nian:......

"Ah, Nian Nian, you shouldn't be such a stingy person, right?

This time our essence box set was a big hit, and many international friends came to buy it. Is this a small amount of money okay?

Niannian? What's wrong with you, Niannian?"

——

Small theater time:

Jiang Nian: Maybe people think that hundreds of millions in the 1990s is a bit fantasy. In fact, if you look at the CCTV advertising bidding in the mid-1990s, you can see that at that time there were already many companies with over 100 million.
Chapter completed!