Chapter 16 Single Chip Sales
What Jiang Nian is most worried about is that he will invent something that does not exist yet to fill the gap in the market.
What can a facial mask do? What gaps can it fill?
It doesn't exist. Jiang Nian couldn't think of it anyway.
As a third-rate shopkeeper, Jiang Nian still knows some basic information about facial masks.
If sunscreen is the most technically demanding item, facial masks undoubtedly have the lowest technical requirements.
Theoretically, the effect of this thing is similar to that of applying a towel on your face. Too many ingredients added to it will increase the probability of facial problems. Therefore, there has been a lot of debate on whether the mask is an IQ tax in later generations.
According to consensus, the biggest use of facial masks is to quickly replenish moisture when the skin is severely dehydrated.
This does not meet the needs of female workers who like to control oil in the past, so it will not be purchased in large quantities as labor protection supplies.
No problem, this is not a proper loss of money.
Jiang Nian thought this, but still felt a little uneasy.
Her previous whitening essence plan was so perfect that she finally made money. This time, the conditions she proposed were so harsh, but it still met the requirements of the facial mask. Don't really make a flower.
She was silent for a moment and then said:
"Yes, it's a facial mask. You can understand my thinking very well. Do you have any ideas for subsequent marketing?"
Wu Xuejun said excitedly:
"Don't worry, Mr. Jiang. Sui Wenjie wants to strengthen cooperation with us. This time he wants to be our general distributor, and he won't need our entry fee, and his share of the business can be reduced."
"Who is Sui Wenjie?"
"Oh, Boss Sui has many large pharmacies and shopping malls inside and outside the customs. He has cooperated well with us before and has helped us sell 40,000 bottles of whitening essence!"
forty thousand!
OK, the murderer who stabbed me in the back has been found!
This kind of dealer who controls large channels is indeed very capable and must be guarded against.
Jiang Nian thought for a moment and said calmly:
"No, we can't let him be the general distributor."
"Ah, this, why is this?"
"Because..." Jiang Nian held the microphone and thought for a long time, and then said: "If there is a general distributor, it will definitely allow Boss Sui to purchase a large amount of goods, which is equivalent to us transferring the inventory pressure to him."
Wu Xuejun was stunned and said after a long time:
"Isn't this a good thing? This can quickly generate cash and ensure our cash flow is healthy..."
Jiang Niandao: "Of course not! We have an equal partnership with our dealers, and this cooperation is not short-term, but a long-term strategic partnership.
This relationship is destined for us to advance and develop together. Our facial mask is still a new product that has just been launched and has not been verified by the market. How can we let Boss Sui bear the risk alone?
It’s still the same as last time, allocating goods according to the sales situation, so that our dealers can develop together with us.”
Wu Xuejun did not argue with Jiang Nian this time. He just nodded and said, "Thank you, Mr. Jiang."
Jiang Nian said again:
"There is no need to pay entry fees! When doing business, we must have business rules. We cannot take advantage of dealers just because the goods on hand are in short supply.
The amount of the share will be the amount agreed beforehand. We are a company that abides by contracts and respects credibility. How can we arbitrarily change the contract and exploit our own dealers?
This kind of thinking must not be allowed in the future, we must develop together with dealers!"
The previous whitening essence was refunded a lot of entry fees and shares, which resulted in an astonishing profit of 300,000 yuan for 10,000 bottles. Jiang Nian did not want to make the same mistake again, so he quickly organized.
Well, this invisibly increases the cost. I am really a genius.
"Okay, okay. Completely follow Mr. Jiang's arrangements.
I wonder if Mr. Jiang has any other instructions?"
Wu Xuejun did not confront Jiang Nian, which surprised Jiang Nian.
"Well, by the way, in terms of marketing, we will still use local referrals this time.
The outer packaging of the product must clearly indicate how to use the mask, and should not put too much on it to prevent consumers from over-hydrating their face after use.
In order to prevent consumers from buying one box at a time and not using it up, we sell them in single pieces this time."
"ah……"
Wu Xuejun, who had previously planned not to fight with Jiang Nian, was so shocked that he couldn't help but scream on the other end of the phone.
"Here, Mr. Jiang, how can this be possible?
This, this will definitely affect sales. Many people don't understand masks now. We should only emphasize the benefits and not the disadvantages in the initial publicity, otherwise..."
"Why not?" Jiang Nian interrupted Wu Xuejun, "This will be beneficial to both dealers and consumers. The purpose of our company's survival is to always consider consumers and our partners.
Okay, let’s implement it quickly!”
"Also, does Director Wu have any plans for the problems exposed by the foundry this time?"
"Uh," Wu Xuejun said awkwardly, "You mean our insufficient production capacity?"
Jiang Nian said with satisfaction:
"Yes, Director Wu really hit the mark."
She pressed the speakerphone just in time for her parents to hear.
"We can now produce products that are very popular in the market, but our production capacity is limited, which means that our current factories, production lines, and workers cannot meet our needs.
Essences and facial masks are our permanent products. We have to start building a new factory and train workers as soon as possible to prepare for becoming bigger and stronger in the future.
Oh, and we can’t treat the factory that is our OEM this time badly. We have to let them renovate their workshops, which has caused them a lot of trouble.
Later, we have to put them in a strategic cooperation position when it comes to profit sharing!"
Expanding the factory means installing new equipment and recruiting a large number of workers, which means greater investment.
If these investments are not supported by good products, it will definitely be difficult to generate positive returns.
That is to say...
"Mom and Dad, our factory is too small. Master's money is delayed. Please support me first!" Jiang Nian said sweetly.
Jiang Xinsheng smiled and said:
"When the master heard your request just now, he actually agreed to refund the money and said he would help us win the grand prize first.
Don’t worry, if everyone says your factory is good, your parents will definitely invest more in you. Isn’t it just a factory?
I’ll give you another one million, so we can become stronger and bigger!”
·
Wu Xuejun put down the phone reluctantly after a long time and looked around him with complicated eyes.
On the side of his desk, Sui Wenjie, who had been eavesdropping with his ears stretched out, had tears in his eyes, his lips were trembling and he could not speak.
Zhang Juemin also nodded slowly, his eyes full of smiles, as if he saw a bright future rising.
And Jia Xingying...
Oh, Jia Xingying is sitting on the sofa, with her arms folded, breathing very evenly, and showing a sweet smile in her sleep.
——
Small theater time:
Jiang Nian: Although facial masks can be easily made at home, it is best for everyone to choose facial masks produced by regular manufacturers in sterile workshops. According to technical requirements, the area of sterile workshops, filling workshops, and preparation workshops cannot be less than 100 square meters, and the floor height
It cannot be lower than 2.5 meters. Ah, I suddenly feel that my factory is so small.
Zhang Juemin: Yes, that’s why many factories find it difficult to build factories and hire OEMs.
Jiang Nian: So we still try to choose products with our own R&D capabilities.
Chapter completed!