Chapter 2 The Value of Traffic-The First Pot of Gold

Which product is most likely to make consumers buy impulsively.

Products that can motivate consumer sentiment.

What products are cheaper and consumers buy less.

For example: gift-giving products.

What product has a particularly strong sales explosion, and the seasonal products?

Qingming Festival green dumplings, Dragon Boat Festival rice dumplings, Mid-Autumn Festival mooncakes, gift boxes at the end of the year, etc.

Wu Zhou looked at the phone and showed that it was September 2, and there were about ten days before the Mid-Autumn Festival. Then this was a coincidence that the mooncake gift box became Wu Zhou's perfect product choice.

According to the sales volume ranking of major e-commerce platforms, Wu Zhou found the mooncake brand on Blue Star’s head to record it. Then he found the best price for the head to sell, recorded it, and finally deleted it. He found the best ones.

Then, through the Taoke platform, find out if there is any product promotion and whether the promotion commission can reach more than 16 yuan.

After the screening was completed, only one was left.

Wu Zhou sorted out his speech in a targeted manner.

"The King of Out of Stock! Love Flowing Creamy Yellow Mooncake Gift Box,

It was rated as "one of the three most delicious mooncakes in the world" by foodies. It is a "Chanel" in the mooncake industry that has been certified by foodies. People who don't like mooncakes are obsessed with it alone. The delicious and crying Liuxin mooncakes, the king of out of stock, the official flagship store! Offline is 358 yuan per box! Now it only costs 299 yuan, (if the price is too low, don't be lucky, I wish you all a happy meal at zp.)"

The industry leader is high enough. Although it only has a commission of about 10%, the average order also has a promotion fee of about 30 yuan. Although the conversion rate may be lower than the 30% you estimate, after all, the price of about 300 is indeed a bit high...

However, this is a gift gift. Most people don’t just give one person if they give gifts, so they will buy them in batches...

OK, all the preparations are done, and the next step is to promote traffic.

The data appeared before Wu Zhou's eyes again, "traffic use", use 5,000 first, and Wu Zhou meditated.

Leave some way out for yourself. If you don’t let it all go in in one go.

After a moment, the value after the flow rate becomes 5000.

"It seems that there is no change..." Wu Zhou waited for about 3 minutes, watching the product he promoted, and it seemed that the sales volume was not moving.

Just when I was about to check what was going on.

The dormitory door was pushed open, and several roommates walked in one after another.

Li Xing was carrying some food in white plastic bags with disposable chopsticks.

"Xiaozhou, I finally woke up. Is this a meal I brought for you." Li Xing put the meal at Wu Zhou's table.

"It's okay, it's much better." Wu Zhou could feel the care of this roommate.

The memory of this person also emerged in his mind. The rich second generation in the dormitory is tall and handsome, with a gentle personality. His family works in a third-tier city and has some money. As for how much it has, Wu Zhou doesn’t know. It’s certain that he has no worries about food and clothing. He has been very low-key for more than two years in college.

But he was carrying a watch worth more than 100,000 yuan, and the latest model of a mobile phone worth 70,000 to 80,000 yuan when he said that, all of which showed his family background. As for why Wu Zhou knew the price of the watch, because when he was in class, Wu Zhou accidentally saw that Li Xing's watch was quite beautiful.

Just ask him how much it cost.

Li Xing smiled and said it was not expensive. Wu Zhou had no choice but to find a shopping platform to search, and then...

"Thank you, how much is it?" Although I was concerned about the food I brought, my friends would still figure out the money clearly. Li Xing also understood Wu Zhou's personality. After talking about the price, Wu Zhou transferred it to him.

"It seems that it's really much better." Li Xing smiled.

"That's, it's not worth it for a woman. By the way, I know a beautiful woman in the accounting class. Why don't you introduce her to you?" Wang Tao is the self-conceived "big brother" in the dormitory and the class monitor. He is not bad by nature, but he just likes to show off. He often knows xxx or has a good relationship with teacher xxx.

"Forget it, no need. I want to live a few more years." Wu Zhou waved his hand with a smile.

While eating and chatting, Wu Zhou became more and more adapted to his role. The two souls of Earth and Blue Star seemed to be gradually fully integrated.

There are 6 people in the dormitory, except Wu Zhou, and only two of them are back.

Some people are preparing for the postgraduate entrance examination, some people need to go around when they work part-time outside, or they still accompany their girlfriends, each with their own reasons.

Li Xing and Wang Tao didn't stay in the dormitory for long and went out. After all, there was no class in the afternoon, and they both had girlfriends. The summer vacation was just over and it was only a few days after I came back to college.

The beauty generated by the distance between young couples is really at its peak. Now it is still a honeymoon period with your girlfriend. Of course, I always want to stay with my girlfriend for a while.

The purpose of coming back is to care about Wu Zhou's condition.

After Li Xing and Wang Tao left, Wu Zhou turned on the computer again.

It took only half an hour to finish, but before I could read it, the computer squeaked and turned off.

Wu Zhou knew that the dormitory was power-limited and the computer was out of power. If you want to turn on the computer again, you have to wait until after 6 pm. The entire dormitory now has only electric fans and electricity, and this is because the school is worried about the heat of the weather and students' heatstroke.

Seeing that the computer was hopeless, Wu Zhou looked at the change in the wealth value in the system, which was still the same as before.

Somewhat helplessly, this kind of traffic usage without feedback at all and without a sense of control, Wu Zhou could not get feedback in time and did not like this experience.

But when Wu Zhou didn't know, the operation of the Love Official Flagship Store was staring at the data with wide eyes.

Although Love's Liuxin Mooncake has been in season recently, it is also the first in the industry, with sales of 100,000+. In the early stage, the products have been on Taobao live broadcasts. After the volume has increased recently, these off-site promotions have decreased.

After all, the season is coming soon, and the company does not have much stocking. This year's Mid-Autumn Festival sales task has been completed. It will be removed from the shelves after it is sold out in stock. It is very relaxed.

These last days, just sell it casually, and sell it short in stock...

Now, the daily sales volume is more than 1k a day, and the inventory is still 1.5w, and it is almost sold out.

In the past, during the day, the sales volume per hour was only more than 60 o'clock, and it could reach about 100 o'clock after 19 o'clock at night.

But now, this is more than 600% year-on-year, and sales have reached more than 400, which is particularly eye-catching.

After analyzing the source of product traffic, I finally saw that it was the traffic coming from Taoke.

"I don't know which Taoke it is. I still have this amount now, so that's OK."

However, based on the principle that it is better to have less than more things, he did not look for the specific amount of Taoke brought. After all, after the Mid-Autumn Festival, this is not needed.

And it’s obvious that salted fish can do it, so why are you diligent? As the number one brand in the mooncake industry, even if you don’t have much promotion, you can live easily just by the brand’s traffic.

There is no need to operate third-rate brands like those that need to carefully study a lot of technical routines.

Wu Zhou appeared in the school classroom. It was not that he loved to study. But after moving to school for a while, it was still a little hot outside. Although his health was better, he was still weak.

The air conditioner in the classroom is on, cool, and importantly, there is electricity.

With power, the computer can finally turn on again, and the battery is only a little empty, showing that it is almost empty.

This time Wu Zhou opened his Taoke backend, and it seems that the order quantity is placed.

My eyes widened a lot. After all, I said I wanted to release traffic until now, but it was only a little over an hour, so I had such an output, which was quite awesome.

"Number of clicks: 985, settlement transactions: 521 orders, payment amount: 186934, settlement estimated income: 18693.4" Most people only bought one box with just one purchase, but there are also some people who bought multiple copies in one purchase, so the order transactions are more than the actual sales.

"This conversion rate is a bit outrageously high. The conversion rate is more than 54%, which is the precise traffic produced by the system!" Wu Zhou couldn't help but admire. Normally, it would be good if the traffic conversion rate of such a high-priced product can reach about 5%.

The conversion rate of the traffic generated by the system is more than 10 times higher.

System: "The system produces it must be a fine product."

Wu Zhou heard the systematic boasting sound in his mind and chuckled.

The precise traffic of the system is indeed very accurate and high-quality, but Wu Zhou thinks that part of the reason is because he chose the best products.

Of course, these will be verified slowly later.

The data in front of me, the income of 1.80 yuan per hour, Wu Zhou couldn't help but feel a sensation in his heart when he saw this number...

But then Wu Zhou also had another guess. Does this accurate traffic of 10,000 refer to the display volume or the click volume...

It’s like an ad link that is presented to one million users through the platform, but in the end, only 10,000 users click. Then this 100w is the display volume, and 10,000 is the click volume.

The system did not give a reply to Wu Zhou’s doubts, and obviously he still hoped that Wu Zhou would get the answer through his own initiative.

It is easier for Wu Zhou to verify it. Just brush it if you have nothing to do and refresh it after a while.

Seeing the numbers keep rising, the amplitude is not at all downward.

Wu Zhou had the answer to what this traffic refers to.

The result is much better than what I thought.

The precise traffic of the system refers to the number of clicks.

"After 5,000 is invested, you can earn about 90,000 yuan based on the current conversion situation. After abandoning the platform's deductions and tax deductions, you will probably get more than 70,000 yuan. I still have 5,000 yuan in traffic, so continue to invest? "

(End of this chapter)
Chapter completed!