One goes down and the other goes up

When Wu Zhou was thinking about how to enter the snack industry, where to start, and which products to operate.

Liu Fei, the customer service supervisor at the company, called Wu Zhou. She originally wanted to wait for Wu Zhou to come to the company to tell her, but she saw that Wu Zhou had not been there during this time.

"Wu Zhou, after the year, there were a lot of bad reviews about our products in our product reviews. I contacted the warehouse, and the warehouse checked the products. It was no different from before. I also contacted the contact person at the factory, and they said the material and craftsmanship were good.

It hasn’t changed recently. I think there may be competitors deliberately targeting us.”

Wu Zhou's eyes flashed. At this time, if anyone interferes with his making money, he will not give any good looks.

"Are there any brand names involved in those negative reviews?" Wu Zhou thought for a moment and then spoke.

"Yes, The Chef has appeared a few times, and the general content is that the Chef has the same model, the price is cheaper than ours, and the brand is better than ours, and our products are not worth the price." Liu Fei continued.

"Most of the negative reviews are anonymous, but for some non-negative reviews, we have also contacted us to inquire about the reasons, but they all declined immediately. This phenomenon is very strange, so I suspect that there are competitors targeting us.

."

After hearing Liu Fei's words, Wu Zhou couldn't help but nod. It was obvious that Liu Fei was careful and responsible in her work.

"Okay, regarding the negative reviews, organize the family members of the company's employees. Don't let the employees do it. At most, a family member of an employee can take pictures of the product, and then make some targeted praises, with main pictures and videos, and you can do the rest.

Never mind."

After hanging up the phone, Wu Zhou logged into the company's backend.

Just because he doesn't cause trouble doesn't mean that Wu Zhou is afraid of trouble. In the final analysis, the most important thing about online platforms is strength.

On the one hand, the company brushes up some positive reviews and overwrites the original negative reviews, thereby reducing the exposure of negative reviews.

On the other hand, second-hand preparation, since this link has been targeted, make a few new links.

And, since I have roughly guessed who my opponent is, I definitely can’t let him go.

After adding two new links, Liu Fei was notified, and Wu Zhou directly maximized the traffic.

One link is delivered in the same way as before, but the other link is directly targeted at chefs.

Find the single item with the highest sales volume and check its keywords.

Finally, focus directly on these key points and put them in your mind silently.

Sales = traffic * conversion * customer order.

Wu Zhou knew that he had even used dirty tricks like hiring trolls and writing negative reviews, so he must have done something to deal with traffic.

It's just that most of Wu Zhou's traffic is the system's precise traffic, not the platform's free traffic.

Although the platform has free traffic, it can also bring some sales, but even with current monthly sales of nearly 2 million, the natural traffic performance is only about 300,000 at most. The proportion is only 15%, which is very low.

And if this part of the traffic is targeted, Wu Zhou's precise traffic can be released more.

So the final result is that the store as a whole will not experience the impact on sales caused by the decline in traffic.

The purpose of maliciously writing negative reviews is to reduce the traffic conversion rate.

The higher the number of customer orders for a product, the more carefully consumers read reviews.

Of course, on the other hand, Wu Zhou couldn't help but want to scold that operation as a hammer.

February is almost over, and the peak season for thermos cups has completely passed. Isn’t it unreasonable to spend so much energy on doing this kind of thing at this time?

If you want to snipe, you should do it at the beginning or at your peak.

Of course, what Wu Zhou didn't know was that years ago, the chef had already launched a large through train to counter Wu Zhou's hot style.

It's just that a lot of money was spent, but the result was nothing.

After the New Year, he became anxious and asked some friends he contacted frequently to help with orders and negative reviews. Finally, he transferred the money to them one by one.

The purpose is not just to increase negative reviews and lower conversions.

These measures are also designed to allow the platform to identify their behavior. It is best to judge their behavior as fraudulent orders, thereby reducing the authority of Wu Zhou's product link.

It's just that even after using all these underhanded tricks, the results are still not obvious.

It seems that there is not much left in the budget of around 300,000 yuan.

He doesn't know how to summarize the end of the month.

"Forget it, I've done everything I need to do. If it doesn't work, I can't help it... Who the hell is this god? I can't understand the flow of this traffic at all..."

Wu Zhou has surrendered for the time being, and it is indeed as Wu Zhou thought. It is indeed a bit overwhelming to vigorously produce an out-of-season product now.

As for him, he was forced to do it. Rather than spending so much money, he had to achieve some results, right?

Either the product sales directly increase and the ranking improves, or the opponent is defeated.

But that afternoon, the chef's manager frowned deeply as he looked at the real-time data in the company's backend.

Why did the traffic drop so much all of a sudden? The month-on-month drop was even more than 50%. If it was a long-tailed model, or on the eve of a major promotion, this kind of traffic drop would be acceptable, but this is a hot model, and the traffic of this hot model has always been

They are all very stable. They are just declining along with the general trend of the platform. There will never be such big ups and downs.

For product analysis, the last search traffic seen dropped by 60%.

In a hurry, I immediately increased the investment in through-train fees. For precise keywords, the original premium of about 10% directly increased to 30%.

"What the hell is going on here? The link has been downgraded? Or is it blocked? It shouldn't be..." The chef operator scratched his head vigorously.

Although there are many products in the store, this one is the main model and the hottest model.

The sharp drop in this kind of main product will directly affect the sales of the entire store.

If it comes to other products, he frowns and waits and sees most.

At 11 o'clock at night, I looked at the real-time sales data.

The chef's eyes almost turned red due to the operation of the chef.

The through train fare doubled than before, but the sales volume did not increase back.

At this moment, an idea suddenly flashed in my mind.

He thought of the store he targeted before.

He is following that store as a competing store.

I was about to open it quickly, but then... I was stunned again.

The anomaly occurred in my own data today, and the competitive store analysis section cannot see the data for that day, so we can only wait until every day.

"Oh...it's so damned. E-commerce is really not a job for humans." The chef said cursingly, went to the bathroom to wash up, and went to bed.

It's been a long time since I've been as depressed as I am today, and it's been a long time since I've been watching the market for so long.

On this day, the market data of the thermos cup industry fell by 3%, and the sales of chef stores fell by 8%.

However, a certain Taobao thermos cup store saw a huge increase of 20%.
Chapter completed!