Since you have decided to break through the snack channel, of course you need to do a good analysis.

If a worker wants to do his job well, he must first sharpen his tools. This has also been Wu Zhou's habit.

Precise traffic is only pushed to those who want to buy. It does not mean that they must buy if it is pushed.

Furthermore, the upper limit of accurate traffic push is the traffic limit of this industry.

Wu Zhou drew attention as needed, and then asked them to come to him on their own initiative.

Then it must be able to have a large enough impact, and targeting the main sales models and traffic models is the most appropriate way.

I muttered silently, "I'm sorry."

Then Wu Zhou started selecting products.

In any case, the product must be affiliated with Qiao Fei's family. After all, it is its own brand and it pays great attention to reputation, so the product must not be used second-hand.

First buy the main competing products of the leading brand, and then look for other similar products.

First taste the taste, select the best ones, and finally find the processing factory through the information on the packaging.

Then find the addresses of these factories through public channels.

Many factories can even be contacted directly on Alibaba.

For the initial cooperation, Wu Zhou selected three partners and three corresponding products.

Daily nuts, nut gift box, jerky gift pack

The prices are all over 100 yuan.

Industry sales are above 50,000 yuan.

If you want to kill them, you must outnumber them.

The total estimated monthly shipment volume of the three products is more than 200,000

The corresponding sales volume must be around 20 million.

With this size, you can jump right into the snack category.

In order to avoid causing too many unnecessary troubles and misunderstandings, other extended products besides these three main products will also be put on the shelves simultaneously.

For example, there are single product links for various subdivided nut preserves products in Daily Nuts.

Links to the various meat and tofu products in the jerky gift pack.

Of course, the price will definitely not be low. We still need to do some volume sales and raise the price.

Selling 10,000 orders for ten yuan is only 10,000, but only 1,000 orders are needed for 100 yuan.

However, the manual workload is directly reduced by ten times, and the storage area can be saved at least by half.

These are hidden costs.

The taste of snacks is definitely the most important thing.

Only good quality and taste can make people willing to tell each other about it. Most people like to share what they think is good.

Secondly, the packaging of the product can be made interesting or useful, so that consumers will have a sense of surprise when receiving the product. There are many other details. Wu Zhou is pursuing the route of building a brand.

There will also be a lot of attention to detail.

Of course, these all require costs, and this is another reason why Wu Zhou does high-customer orders.

Only with high customer orders can these costs be covered. For something worth ten yuan, even if the cost of the product itself is 0, he only has an activity fee of 10 yuan at most to provide additional services.

For something worth 200 yuan, he may only have 100 yuan in activity expenses.

Of course, the final actual physical sensation between the two is hugely different.

There are so many details to consider, and it is obvious that things cannot be advanced quickly.

During this period, Wu Zhou was crazily using traffic to sell the cups that the store mainly sells. If the traffic of a single product link reached the upper limit, he would open a few more links and try different styles.

It’s the same cup, two cups are a couple’s cup, and a single cup is called a men’s or women’s cup.

A box of more than a dozen is called a group purchase.

These links are also high-quality quickly. After all, they are all ready-made. There will be some overlap in the traffic of each link, but the overlap is not too high.

Therefore, during this period, while the overall market traffic continued to decline, Wu Zhou's store sales continued to rise against the trend.

After the year, sales will increase from 30,000 to 3.50,000, 50,000, 70,000+, and during certain holiday promotions, sales can even exceed 150,000+.

In March, sales exceeded 326,000 yuan, so I directly asked the platform’s waiter to come over and ask him to open a Tmall store.

If not, they have someone to help.

At the same time, the waiter from Tmall Supermarket, a subsidiary of Tmall Platform, also came over.

"Dear, come into our Tmall supermarket, and I will give you category resources."

Because we were building a brand, we had to do the Tmall store. Taking advantage of the trend this time, Wu Zhou agreed.

As for Tmall Supermarket, it is actually similar to JD.com’s self-operated platform.

The merchant's genuine authorization chain is then delivered to the Tmall Supermarket platform, which charges platform fees and logistics fees.

Of course, there is also the billing period.

It takes at least 7 days to place an order, prepare the goods and arrive at Tmall Supermarket's warehouse, and another three to five days for the platform to transfer the goods.

The turnover of goods during this part of the time is definitely an empty flow of funds.

Coupled with the platform's settlement rules, it is a fixed time point.

Generally speaking, it takes at least about 50 days to secure the payment. If calculated based on the sales volume in the industry, that means at least 2 million of funds need to be secured.

Of course, 50 days is at least the minimum valuation, and most merchants are thankful that they can push down the payment to 60 days.

For Wu Zhou, who is currently extremely short of money, this amount of funds is a bit too much.

Wu Zhou told the waiter at Tmall Supermarket directly.

"It doesn't matter. Our Maochao has supply chain finance business. As long as the product sells well, the loan will directly follow the sales. The more you sell, the more you can borrow. The lowest annual loan interest rate is only 6 points." Waiter

He was very proactive and enthusiastic in answering Wu Zhou's questions.

The department store category is in a very awkward position in Tmall Supermarket. The products are daily necessities, so Tmall Supermarket must have this platform. But the products are durable goods, so the output of single products is relatively low, and repurchase is also low.

The department store category has the most inventory on the entire platform, but its sales output is at the bottom.

Currently, the top brands in the department store category only sell over 5 million units a month.

As for the Wu Zhou brand, it can sell for more than 3 million yuan through Taobao stores.

If this is put on Tmall Supermarket, and the Tmall platform is superimposed with a higher weight, even if the sales volume is only half of the Taobao store, that's okay... My own annual growth KPI can be regarded as solving most of the pressure.

Even if he found out a little late, it made him regret it.

After Wu Zhou thought for a moment, he agreed.

"As long as you can get a loan, you will have less financial pressure. Although there is loan interest, it is only about 6 points a year, which is completely acceptable. It can even be said to be very suitable."

The most important thing is that if the loan is based on sales, on this kind of self-operated platform, sales will definitely abandon the repayment other than the deduction points of the platform.

After all, the deduction points are the platform’s money, and the payment reimbursement is the merchant’s money.

According to Wu Zhou's current profit situation in the store.

With a 50-day turnover inventory value, as long as the goods are sold, they should not occupy Wu Zhou's funds in the end. Maybe because of the better profits, the actual cost of goods of 3 million can be loaned out more than 4 million.

Also, the greater the sales volume, the greater Wu Zhou’s ability to negotiate the account period with the factory. When we first started cooperating and there was little basic volume, Wu Zhou and the factory did not have an account period and paid on spot.

But recently, after the sales volume even caught up with big names such as chefs, the salesmen who used to be indifferent to Wu Zhou now have to take the initiative to call and send gifts during holidays.

As for the billing period, after Wuzhou Company sends the order, they will start direct production there, and only half a month later they will ask when the payment can be made.

The boss is the one who has the order. If you enter Tmall Supermarket and sell more points, the account period can definitely be negotiated.

The last benefit is saving people.

The self-operated platform is a direct platform that does not connect with consumers. Customer service can save some people.

The goods are also sent to the self-operated platform warehouse in batches at one time, which can save some people in the warehouse.
Chapter completed!