Chapter 59 Progress of Small Home Appliance Brands

The progress of the small household appliances category is relatively slow. It is not that there is no selection. In fact, there are many, such as daily necessities, razors, fans, winter heaters, air purifiers, humidifiers, etc.

But because Wu Zhou wanted to take the boutique route, it would be meaningless to be a grocery store.

At least for the time being, this is what Wu Zhou thinks. He still hopes to produce something subversive.

He was thinking a lot during that time, so occasionally a flash of inspiration occurred, and another brand popped up in his memory, a brand on earth, Dyson.

Then there will be more and more detailed content

There are only three categories of products, vacuum cleaners, hair dryers and fans.

The first thing that comes to mind is the appearance, or in other words, the appearance is completely different from most similar products.

The second is the memory of use. Wu Zhou on Earth bought a Dyson hair dryer and vacuum cleaner. In addition to their unique appearance, they seemed to make less noise and the effect was good.

Is the reason for the low noise related to the motor? Is it related to the material?

So is there a good electric motor R&D center in China now?

What materials are good at soundproofing?

Wu Zhou doesn't know how much sales this brand has, but he remembers that its performance has been explosive.

So we started working on the product immediately.

At this time, the benefits of a big family and a big business are reflected.

Let the people below do market research and analysis first to find the best and highest quality hair dryers, vacuum cleaners, and fans on the market.

Then disassemble it, find the motor inside, find the corresponding manufacturer based on the information on the motor, and finally follow the clues to find the R&D institution.

After coming down one ring after another

Except for a few companies that develop their own motors, most companies use OEM and procurement methods for their motors.

In fact, the core technologies are almost the same.

However, there are also individual brands and individual products that are doing independent research and development, but because sales cannot keep up, the progress is slowed down.

Wu Zhou also tried to contact these companies, and learned more information during the contact.

Of course, some of them already have a certain size and market positioning, forget it.

Traditional motors are all carbon brush motors, which are in contact with each other to push the motor to rotate. This kind of motor will continue to wear out during use, so the longer it is used, the effect will gradually deteriorate.

Of course, there are solutions.

A motor with contact will produce losses, so make a motor without contact.

It's like a maglev train.

This kind of motor is called a reluctance motor. It has higher speed, low loss, and small size. Of course, it is also expensive.

How can such a good thing be so cheap?

The cost alone is many times higher than that of a carbon brush motor.

As for why many companies don’t use such good products, you will know just by looking at the consumer market.

Consumers as a whole focus on cheap things and buy the most. Of course, brand manufacturers are thinking about how to reduce costs and sell at lower prices.

Fortunately, Wu Zhou's approach is completely the opposite.

He will not be led by consumers, he prefers to teach consumers their shopping habits.

Cheng Wei is a man in science and engineering. He graduated with a doctorate from the University of Science and Technology and stayed at the school to teach for many years. While in school, he has been interested in engineering technologies such as engines and motors. He has applied for many patents and worked as a technician for many companies.

Consultant, thereby accumulating some wealth.

When he was over 40 years old, he gave up his immediate position as a full professor. He resolutely resigned and started his own business, leading a group of his own disciples.

reason?

I feel sorry for my misfortune, but I am angry. How can I not be angry when I see that there are so many products on the market that use backward technology and there is no new progress every year?

Then he took out all his wealth over the years, nearly ten million in cash, and took a dozen students with him to plunge into the motor project.

In just 2 years, the money was spent and a number of national and even international patents were obtained. The technology is not only leading domestically, but also leading internationally in some fields.

But no matter how good something is, if it can't be sold, what's the use?

Of course, such good things have "shineed" many times, and some cooperative companies have taken the initiative to contact them to discuss cooperation.

But most of them end when they learn the price.

Some companies also have the idea of ​​​​impacting high-end products, so they also approached them to get some goods, but in the end they sold very little.

Slowly there are fewer and fewer orders.

We have now entered a stage where we are unable to make ends meet.

Cheng Wei had been busy all day. When he got home, it was already dark and his wife was sitting there in the living room, looking unhappy.

"Mr. Chen, you come back every day in the middle of the night. If you don't know, you think you are attracting thieves and you will no longer be able to live in the company." Qian Huihui spoke immediately after seeing him come back.

"Okay, okay, I got it. Is there any food at home? I'll take care of a few bites." Cheng Weili looked a little tired.

When I was teaching at the university, I worked from 9 to 5, and my social status was still high.

After starting a business, he became a small entrepreneur, but his status was far behind.

"You are a good university professor, but you want to start a business. You are away from home all day long. How old are you? You still think you are young."

Although Qian Huihui kept talking, she walked into the kitchen. The food was still in the pot and still warm.

"Recently, a big company happened to be in contact with our company. If this order is completed, it will be great in the future. I will try my best to come back as early as possible in the future."

Cheng Wei was a little happy just saying this.

"Mr. Wu, how much goods do you need to buy here in a year? If the quantity is large, the price can be negotiated." Cheng Weili looked at Wu Zhou expectantly, rubbing his hands with his body shaking slightly.

"The quantity needs to be determined according to the market, but I would rather buy Mr. Cheng's company."

Cheng Wei's eyes grew bigger and his eyebrows were slightly raised as he looked at Wu Zhou, full of surprise.

"Buy our company?"

Wu Zhou nodded.

"What price can Mr. Wu offer?" Cheng Wei thought for a moment and had an idea in his mind.

Although it has only been two years, the company is now unable to make ends meet and is on the verge of bankruptcy.

It's rare for anyone to take a fancy to it

"Before I came, I learned about your production and sales situation. Now you only have a revenue of tens of millions a year and a net profit." I must have done some analysis before coming here.

When Chen Wei heard about Wu Zhou's recent period, he no longer had much hope. Not to mention the low turnover, the profit was not even enough to sustain the employees' R&D expenses, so there was no net profit left.

"The company's net assets, including patents, are valued at about 30 million by my finance department."

"But I think the company's greatest asset is Mr. Chen. If you are willing to continue to be the company's R&D director, I can add 20 million to this purchase price as your signing fee."

"As for the employees who can stay in the end, there is no need to worry about their remuneration. I am willing to pay for the talents and give them matching salaries. However, the company does not support idle people."

Cheng Wei pondered for a moment. It would be false to say that he was not impressed by the price. It could be said that it far exceeded expectations.

Other companies negotiated purchase prices with him, but the most they offered was 26 million. Not only did Wu Zhou get an extra 4 million on that basis, but he also gave himself a signing fee of 20 million.

Not only in terms of price, but also in terms of respect.

"Mr. Wu, do you have a vision for the future development direction of our company?" At this moment, Cheng Wei had already made a decision in his mind.

"Make products that lead the world and sell products around the world."

"Last request, can I get off work before eight o'clock?"

"Of course. I even hope you can get off work earlier. For researchers like you, working blindly without time to rest will make your brain dull, no matter how smart it is. That is a real waste of talent."

“A pleasure to work with!”

“A pleasure to work with!”
Chapter completed!