Chapter 87 Qiao Fei’s mask ‘routine’

Masks are given. As winter approaches, it is not just the temperature that causes headaches, but also PM2.5 and cold viruses that are everywhere around us.

To this end, the company has spent tens of millions of dollars, pioneering the integration of silver ion antibacterial, nano-membrane air purification, and international patented formula skin-friendly materials, making wearing masks no longer boring and more comfortable.

As long as you are a member of Qiao Fei Family, you can receive free masks.

All masks will be sent out within one month.

The specific plan is as follows.

Thank you for your love for Qiao Fei's family and wish you good health.

Silver: Give away 100 ordinary masks.

Gold: 1 fashion model plus 100 ordinary masks

Platinum: 1 exclusive customized fashion model (the color and pattern can be customized), plus 100 ordinary masks, plus 10 N95 masks

Supreme: 10 exclusive customized fashion models (color and pattern can be customized), 100 n95 and 1000 masks

"Damn it, how much does it cost to send so many masks?"

"Isn't it just a mask? Is it that mysterious?"

"Even if Qiao Fei's family is really talking nonsense, the amount is there. With several million members, even the cost price is tens of millions. If it is sold at this price, it will be several hundred million."

"It's so rich."

"A really big guy, he can make hundreds of millions in one move."

"As a Silver member, I remember that it only costs about a hundred yuan, that is, if you buy something for 100 yuan, you will get a 99 yuan mask as a gift."

"Come on, come on, let me analyze this operation of the Qiao Fei family for those of you who don't understand the core of business."

"First of all, it literally looks like a free gift. It seems like I've lost a lot of money in one go. But first, let's understand a little bit about how to become a member. Everyone knows."

"You have to first follow the official account and bind your identity information so that you can become a member. Then this wave of gift-giving will make many users who have not bound their information before follow the official account. So, on the surface, it is a gift.

In fact, it is to buy customer information and establish a private domain traffic pool. I can only say that it is a clever trick and everyone should learn from it."

"Secondly, everyone knows that Qiao Fei's products are good but the price is high. So how much profit margin is there? Some of the products in the headquarter are conservatively estimated to be more than 60%. And these masks, haha, no matter how well said, the cost can

One-third is good. Of course, I don’t deny it. The quality of Qiaofei’s products is certainly not inferior, so I’m talking about one-third. If it’s from other stores, it might be one-fifth or one-tenth.

.”

"Speaking of this, smart friends should all know that some new users who are interested in these gifts will accurately buy only 100 yuan worth of things. In the end, Qiao Fei's family earns 60 yuan and gives away another 30 yuan worth of gifts.

, final net profit, 60-30=30.”

"So, this business is not a loss, brothers."

"The urban routine is too deep, I want to go back to the countryside."

"The boss is awesome, it suddenly makes me enlightened."

"This is a 666 business, and new users who want freebies must register as a private domain member. Not only do they make money, but they also get user information. It's too special to slip away."

"I can't beat it. I can't beat it. It's the Matthew effect. Qiao Fei's family already has strong operational capabilities. After the private domain traffic accumulates, who will be the opponent in the future?"

“In fact, for every egg consumption, most users still purchase it on the platform.”

"I have registered several similar memberships myself, but I still buy them on the platform."

"But why are you giving away masks? I just like to eat their mooncakes. It would be great to give them mooncakes, haha."

"Recently I heard that wh has a serious cold over there. I watched several hot videos on my fingertips and watched them several times."

"Cover your face/I'm here at wh. Recently, children have been catching more colds. In fact, adults don't have many colds. But after my mother watched a few hand-shaking videos, she never wore a mask before. These days

She yelled at me to buy some masks, and she wanted to wear them."

"The smog in the north is really serious. I have an air purifier at home, and I really need to wear a mask when I go out. Forget it, it's from Qiao Fei's house. I'll buy one and give it a try, brothers. Let me review it when the time comes."

"Let's see whose mask arrives first then, haha."

At the same time, Liu Bin and Liu Fei in Wu Zhou's company actually have similar concerns as many others.

Although the account is calculated that way, if there are relatively few new users and mainly old users, then wouldn’t the profits just go into it?

Currently, there are approximately 1.21 million silver members, 510,000 gold members, 50,000 platinum members, and 19 black gold members.

If calculated based on the selling price, it is 120 million + 150 million + 30 million + a negligible black gold value, which is approximately equal to 300 million.

Fortunately, because the one-time production volume of these products is large enough, Wu Zhou has a separate source supplier for the production line raw materials and so on. In addition, he produces them in huge quantities by himself, so the cost is low enough and the profit margin can be

Reaching more than 80%.

Therefore, the actual membership benefit cost is about 60 million.

This is a lot of money. If the company gives you benefits, cough cough

Forget it, don't think about it anymore, the boss's decision cannot be changed.

However, Liu Bin felt his eyelids twitching as he watched the number of member registrations continue to soar.

A sentence seemed to ring in my mind: "A large wave of old members are coming."

As for Liu Fei, she is carefree and continues to be busy with her work. Anyway, if the sky falls, her boss will be there to support her. She just needs to do what she is doing.

Liu Bin did not look at Liu Fei, but subconsciously looked at Wu Zhou's office.

He wanted to go in and talk to Wu Zhou, or in other words, he wanted to find out what the reason was?

Why are you giving away this new product, a mask?

However, thinking about Wu Zhou's arbitrariness when formulating this member welfare policy, even the people at Huashi were forcefully pushed back by him.

He knew that this was Wu Zhou's decision, and it was impossible for him to change Wu Zhou's mind.

I'm worried that I can't understand the boss's planning purpose.

Do you really want to engage in private domain traffic?

Liu Bin was thinking as he logged into the background of the WeChat official account on his computer.

Keep clicking the small circle in the upper right corner of the browser, refresh, refresh.

But the focus of my eyes is not on the computer.

After the member benefit system was announced, most of the

After a few hours, the number of registered members increased by tens of thousands. After another refresh, tens of thousands more were added. At the end of the day, the number of new members alone was 310,000 more.

The activity welfare fee has increased by 17%, and the activity fee for one night has increased by 10 million.

Fortunately, the sales report the next day showed that the turnover data of the entire platform suddenly doubled from the previous 20-30 million to 4kw+.

The profit from this sales is barely enough to cover the additional activity expenses.

On another day, the number of new members increased by another 380,000, rising instead of falling.

The reason is that many members have posted this matter to Shangshou. Among them are some big v-level bloggers.

He moaned innocently: ‘I can’t use up all these masks, so why don’t I give them benefits to my fans.”

'Accidentally' showing off his supreme membership level.
Chapter completed!