Chapter 268 Xiao Mengfan was tricked

On May 1st, 2016, Kuaishou officially opened the function of carrying goods in small yellow cars.

The perfect combination of online traffic entrance and live interactive display, coupled with the trust of fans brought by many professional anchors' strong personalities, made the live broadcast product delivery function module immediately become the hottest focus of the entire platform once it was launched.

The small yellow cart carrying goods can be said to be a creative business idea. This is also the function that Zhang Yang values ​​most. It seems to be just a functional component, but in fact it affects the entire live broadcast ecosystem of the platform.

Many people may be dismissive of this concept when they see it. Isn’t it just bringing a yellow cart to sell goods casually? Can this thing affect an entire platform?

Responsible to say, yes!

When talking about this topic, we must start from the current situation of online live broadcast platforms.

The rise of the live broadcast industry first started on the PC side. The representative one is YY live broadcast, which mainly focuses on games, singing and dancing talents.

Later, with the improvement of mobile network speeds, mobile live broadcasts had a chance to survive. Major live broadcast platforms sprung up like bamboo shoots after a rain to compete in the field.

In this process, the main profit point for the anchor, apart from the signing fee given by the platform, is almost exclusively the rewards from the live broadcast room.

The official platform for giving gifts takes half of the commission, which may seem like a lot, but behind the website’s prosperity are countless network bandwidth, personnel costs and other high expenses. It is difficult for a single profit-making project to support the operating costs.

Just like the previous Inke live broadcast, it seems to be glorious and prosperous, but behind it is the money of investors. Once the flow is blocked and the increase is reduced, and the competition for stock begins, these shortcomings will be completely exposed.

And what about the little yellow cart that carries goods through live streaming? It’s like a doll that originally needed a blood transfusion from the sponsor’s father to survive. It has the ability to make its own blood, which is very important for the healthy development of the entire business system.

After talking about the general principles, let’s talk more concretely and realistically.

Take fishing live broadcasts as an example. Most of the previous fishing live broadcasts were made at a loss, and the profits were not high.

It is not a live broadcast content with high traffic, and the income from gifts is far less than that of those female bodhisattvas who sell their legs, murders, and flesh, and rely on a bunch of foot-picking men to reward them. The anchor needs to have a very strong personal label and personality.

Even for a track master like Zhang Yang who started planning early, his reward income is only a thousand yuan per game. For an ordinary small anchor, there are only few people watching, let alone receiving rewards.

Without income, there is no motivation, and without motivation, there is not much enthusiasm to polish the live broadcast content.

Many fishing anchors who entered the live streaming industry for the first time stopped broadcasting after not finding a suitable way to make money, and disappeared into the vast Internet.

Even Chen Xiu, who is gifted with a keen business acumen, can only make some money by secretly bringing goods to offline WeChat groups through private domain traffic. You can imagine the plight of ordinary anchors.

But once the little yellow car function came online, it became a different story.

What used to be sneaky offline transactions has turned into an upright platform support behavior. Who has been fishing for a long time and hasn’t ordered a recipe that others don’t know about?

No matter how bad it is, you can still make a little money by hanging some big-name baits on the market on your little yellow cart.

Not to mention that fishing is an industry that lacks standardization. Pricing rights are vague, formulas are mysterious, fishing techniques, small medicines, baits, etc. are difficult to verify the authenticity and effectiveness because of different fish conditions.

In a threesome, there must be a teacher. This kind of individual content difference allows some small fishing anchors to find room for survival.

With the idea of ​​making money, the small fishing anchors who were the first to smell the business opportunities have sprung up on the platform like mushrooms after a rain.

At this time, we can see how foresight this guy Zhang Yang is. He laid out Kuaishou nearly a year in advance and now has nearly 600,000 precise fans in his hands.

In terms of the number of fans, in the field of outdoor fishing, he is definitely the No. 1 existence, unparalleled.

With the function of the small yellow cart carrying goods, the next Kuaishou outdoor fishing track began a period of rapid development.

Fishing masters who are active on major other platforms have switched to Kuaishou live streaming. These professional fishermen who have already completed their initial accumulation, in order to quickly complete the initial fan launch, are almost everywhere in the world to buy gifts to increase their fans.

As a fan with nearly 600,000 fans, Zhang Yang has now become Tang Monk's meat and potatoes. Every time the daily broadcast starts, before even a few words are exchanged, all kinds of gifts start to be frantically offered for free.

Pay attention to the gifts. A set of small procedures has already been mastered by Zhang Yang. Taking this opportunity, Zhang Yang also became familiar with a large number of people in the industry who wanted to set up live broadcast accounts. Many of them even

We had a somewhat superficial friendship.

Zhang Yang keeps his word. External anchors just want to attract fans and buy gifts to get attention. When he signed a contract with Chen Xiu, he made a promise to him. As long as the broadcast starts every day, Zhang Yang will privately send a WeChat message to greet the other party.

In one sentence, just give me a symbolic gift of Baier80, and Zhang Yang will work very hard to help introduce you, and by the way, I will call you for attention.

With Zhang Yang's help, Chen Xiu's number of fans grew rapidly. In less than three months, the number of fans exceeded the 80,000 mark. Now he is considered a well-known fishing anchor wherever he goes.

On this day, Zhang Yang had just broadcast live, and Chen Xiu's WeChat call request rang.

Zhang Yang glanced at it and picked it up casually.

"Hello? Brother Xiu, what are your instructions?"

"Hey, boss, please don't mess with me! How dare I instruct you!" Chen Xiu's attitude towards Zhang Yang was extremely respectful. She didn't treat Zhang Yang as a peer at all. This tone and tone were completely disrespectful to the leader.

The tone of the conversation.

"The broadcast has just ended, and I'm going to have a meal! Just tell me what's going on, don't keep it secret!"

"Uh, what's that! Now the official is also hiring a little yellow car, and everything you told me before has been verified! I was quite shocked. What you told me when I signed the contract was not deceptive at all! We really have people in the official!

!" Chen Xiu rambled on, talking about other things, but didn't get to the point.

After this period of interaction, Zhang Yang has basically figured out what kind of character this guy is, and whenever he calls, he is definitely not talking nonsense.

So Zhang Yang said bluntly: "Stop beating around the bush and get to the point! What do you want to do?"

"Hehe! Didn't you say last time that as long as I broadcast well, you would show me a way to make a lot of money? You see, I have been working so hard recently, and now the number of fans has increased. I am thirsty!" Chen Xiu was no longer interested.

After holding it, he immediately explained his purpose of coming with a swish of his arms.

"Oh, that's it! I thought you were going to change jobs!" Zhang Yang breathed a sigh of relief.

"I'm not an idiot. Why would I change my job if I get such a good salary? You knew about the little yellow car so far in advance. If there are any policies or other policies on the platform later, it's not Menqing!"

"Okay, although it's not the agreed time yet, you have performed well since signing the contract, so it doesn't matter if I tell you in advance! On Taobao, there is a Taobao customer function! It is also called the Tuike Alliance. To put it bluntly, it means that merchants are in

Send a pusher task above, and ask the pusher to help recommend and achieve sales. For every successful sale, you will get a commission! This business only requires you to check the products carefully when selecting them, and there is no need to ship or control costs.

Lightweight operation! Many customer promotion tasks are released to boost sales and grab rankings, and merchants lose money to earn traffic. As long as you choose carefully and make the product cost-effective to the extreme, you can make money without hurting the trust of fans! Kill two birds with one stone

!

With your brain, you can protect those dads who are big money financiers on Taobao and Tmall every month, and you will make a lot of money!"

"Taobao, Tuike Alliance..." Chen Xiu muttered to himself, firmly remembering this field that was still completely unfamiliar to him.

"Yes! Taobao Ke, also called Tu Ke Alliance! You will understand if you do your own research! I would like to remind you that the next six months will definitely be a chaotic state of chaos. There must be a bottom line for making money! Don't do it just for a few quick bucks.

Money, ruined my reputation in the fishing circle, the company will still count on you at critical times later!" Zhang Yang specially warned.

Why did Zhang Yang mention this issue alone? The main reason is that in his previous life, Chen Xiu had made unconscionable quick money for a period of time at this stage. As a result, he had always been stained, which affected his subsequent achievements. In this life, Zhang Yang is there to check it, so it must be

I won't let him take any detours!

"Remember, I hung up the call and went to study this Taobao customer!"

"If you have nothing else to do, let's do this first and do your best!"

"Okay, bye, I love you!"

"Get lost!"

…

After hanging up the call, Chen Xiu didn't waste a second, directly turned on the computer at home, and searched for this Taobao customer promotion business through the all-purpose Du Niang.

For people with a flexible mind and business acumen, it is not difficult to study this kind of business with a very simple model. After searching for information from beginning to end, and then going to the official website to read it, Chen Xiu basically understood what was going on.

.

To put it bluntly, this Taobao customer is equivalent to a foreign salesman. As long as you use a dedicated link to sell the product, you can get a commission from the sponsor’s father. Depending on the nature of the product sold, the income from one order will be different.

It ranges from a few cents to several tens of dollars.

Fishing gear products were still a category with relatively high profit margins in online Taobao stores in 2016. If you just recommend a fish guard or something, you can get a few bucks after making a deal! For other fishing baits, nesting materials, etc., the commissions are also reasonable.

In the afternoon of that day, Chen Xiu found some relatively reliable orders from the platform based on his feeling and placed the order himself. Following Zhang Yang's reminder, he first bought a sample and came back to check, and then considered bringing the goods.

In the next few days, various samples that Chen Xiu bought from Taobao arrived one after another. This guy used his own perspective as a fisherman to refer to the cost performance of the products and selected some products with the highest cost performance and higher commissions.

After picking out the items, Chen Xiu started fussing over them.

In the WeChat group of offline fans, all the Taobao product links on the little yellow car in the live broadcast room were arranged. While looking for places to live broadcast fishing, I started the road of bringing goods to the society.

…

Back to Zhang Yang, the company and the live broadcast room are basically on the right track. Wang Yan and others broadcast black pits on 1, 3 and 5, and Zhang Yang and Han Qiang broadcast on reservoirs on 2, 4 and 6. Occasionally, when the weather or fish conditions are bad, Zhang Yang will also start an indoor live broadcast.

Have some bragging rights with water friends.

Under this kind of stable and high-intensity continuous output, the number of fans and online influence of Mingyanxia is continuing to increase.

As the helmsman of the company, apart from his daily broadcasting, Zhang Yang spends most of his time as an idler, living a leisurely and relaxing life.

However, such good days did not last long. On May 14th, Zhang Yang was drinking tea with his fishing friends in the shop and bragging when he suddenly received a call from Meng Fan.

"Hello? Xiaofan, you are back? How are your results?"

The moment he picked up the phone, Zhang Yang asked about the opponent's competition results. Meng Fan and Liu Zi had gone out to chase the competition for several days. Today happened to be the day when the results of the competition were announced, so Zhang Yang was particularly concerned.

"Don't mention Brother Yang, I'm embarrassing you!" Meng Fan was in a low mood on the phone, with undisguised frustration in his tone.

"What's wrong? Didn't perform well, messed up?" Zhang Yang frowned, a little unbelievable.

Since the temperature has warmed up since the beginning of spring, Meng Fan and Liuzi have gone out to chase several games, won one championship, and most of them ranked in the top five in a few more games. In Zhang Yang's view, this performance has already

Once you have passed the entry-level stage, as long as you continue to accumulate experience, it will only be a matter of time before you achieve results.

Regardless of whether he played well or not before, Zhang Yang had never heard Meng Fan so frustrated.
To be continued...