"This is called catching big fish with a long line!" Liu Qi smiled and said, "The same is true for business. Without investment, how can we get it? If we don't sprinkle the bait, how can we catch big fish?"

Xi Guan still sizzled with pain: "But this investment is too big."

Liu Qi said, "Shuijing Villa and Wolong's Hermitage are all places where famous scholars in Jingzhou gather. They are all great scholars. While delivering furniture, Hanxingtang's signboard was played out. Even if other families follow suit, the signboard will be far inferior to Hanxingtang."

"So that's it, I've been taught!" Xi Guan was able to understand it with one point.

Only then did I realize that Liu Qi gave the furniture to Mr. Shuijing and Zhuge Liang and others not only wanted to make friends with famous scholars, but also gain the reputation of respecting and inferior scholars.

On the other hand, in order to borrow the names of these people and spread Hanxingtang, the wealthy families in Jingzhou will only recognize Hanxingtang's furniture.

I couldn't help but sigh in my heart that reading is better than doing business. As a contemporary celebrity, there are countless benefits that celebrities receive just by relying on the help of famous people.

But vice versa. If you are Wuming, there is no benefit. Who will give you something?

The human nature of the officialdom and Shilin are similar to that of the shopping mall.

While thinking, Liu Qi said again: "The shopping mall is like a battlefield. If you only care about immediate interests, it will be difficult to achieve great things."

No wonder people say that the Xi brothers are not as good as Xi Yuan. This courage and vision alone are much worse.

In the future, many things will depend on this brother-in-law to come forward, and Liu Qi will also have to support him.

Xi Guan scratched his head and smiled, "I've been used to it since I was a child!"

Liu Qi laughed and said, "Are you just a gua?"

Is it?"

Xi Guan clasped his fists and said, "The eldest son is a family in his literary and military strategy. I hope he can give me more advice."

Liu Qi nodded and said, "But you don't have to feel too distressed. This may not be a loss, there are still benefits in the meantime."

Xi Guan hurriedly asked, "What benefits?"

Liu Qi asked: "Those big businessmen are all rich in wealth, and their families are piled up in mountains, even rotting and rusting. They don't have to worry about food and drink. What do they lack the most?"

"Famous!" Xi Guan said without hesitation: "While people are fame and fortune, although merchants have a lot of wealth, their status is low and despised by others, and it is hard to buy a family with a thousand gold."

When he was in the shopping mall, Xi Guan was most touched by this. The noble families used their branches to manage industries, and most of their children sought fame, but the merchants had no way out. It was difficult to change their background.

Liu Qi smiled and said, "Since that's the case, why not give them a chance to become famous? If the things used by great scholars and famous scholars are exchanged for auction, they may be able to make a profit."

Xi Guan said in confusion: "What is an auction?"

"The higher the price!" Liu Qi raised his eyebrows and smiled: "Brother, think about it, what is the value of the book case that Song Zhong and Sima Hui used?"

"Hiss-Great, this plan is very wonderful!" Xi Guan suddenly widened his eyes and gave Liu Qi a thumbs up: "If these things used by great scholars can be placed at home, they can not only show off to the guests to show their dignity, but also worship them in the high hall to encourage future generations. Each family will definitely compete for it. Such a good opportunity, and it is willing to spend a lot of money."

This is the celebrity effect. Liu Qi, who came from the fan circle era, felt more deeply. For those extreme fans, even the idol's keratin skin may be shining.

These merchants have always been despised by scholars. If they can get something that a great scholar has used, they can even be regarded as a family heirloom treasure.

"Since that's the case, let me leave this matter to my second brother, just like this..."

Liu Qi briefly introduced how to hold an auction, which is to learn from one example and apply to Xi Guan, a businessman.

He heard Xi Guan's eyes were full of joy and golden light. He didn't bother to say goodbye to Xi Wen, so he hurried to prepare.

Seeing the person in the yard who was still busy sorting out the list and settled the accounts, Liu Qi was satisfied. Although he didn't understand the way of doing business, he would just take out a few of the marketing methods from later generations, which would be a shocking work.

Reforming furniture is just the beginning, and he also has a little selfish desire to enjoy for himself. There are more ways to make money next, waiting to be deployed one by one.

Just as he was planning, Liu Neng came over with Xiahou Ba and the other two and reported, "Big Young Master, these three young masters don't have enough money, so they have to use a sword as collateral. What do you think?"

They had some money at first, but they had already spent a lot of money on Zhang Wei, and they wanted to buy Zhangjiazhuang. Today, they were already short of money.

Originally, Cao Tai wanted to give up, but Xiahou Ba thought this was a good opportunity. They bought a large amount of furniture and could transport them away as soon as possible by transporting the furniture.

Not only will Liu Qi not be suspicious, but he will also thank them for purchasing furniture, so he will naturally be unobstructed along the way.

The two of them had decided on the plan, so they immediately persuaded Xiahou to mortgage the Qingyan Sword and redeem it after they got back.

Xiahou Ba clasped his fists and said, "The three of us came to see the bride. We left in a hurry and didn't bring much money. We wanted to temporarily rob the sword here. I am really ashamed."

Xiahou Qing was concerned about his black pearl and took off his sword and said, "This sword is called Qingyan, and it is cut into iron like mud. It can be called a sword in the world. Please let General Liu see it."

"Cyan Sword?" Liu Qi narrowed his eyes slightly, took the sword and observed carefully.

Press the machine spring gently and listen to a crisp machine spring. The blade pops out two inches, the sword body is smooth, like water ripples and fluctuations, and the word "green pine" is engraved.

The Qingyan Sword is Cao Cao's sword, with two swords, one "Yingtian" and the other "Qingyan Sword", and it is also called the peerless double sword.

The Heavenly Sword was worn by Cao Cao, and the green light sword was protected by his personal guard Xiahou En. It was stolen by Zhao Yun in the Battle of Changban.

This time, Cao Cao lent the green sword to Xiahou Wei to defend himself, probably also wanted to call everyone, which shows that he still valued this eldest son-in-law quite well.

Seeing Liu Qi frowned slightly, Xiahou Qi was afraid that he would not agree, so he hurriedly said, "This sword is for me to lent me to self-defense when I am traveling. I will definitely redeem it in the future. Please rest assured."

Liu Qi took the sword into the sheath and handed it to Liu Neng beside him, clasped his fists and said with a smile: "The three of you are the guests, but you are taking the liberty to invite them to the banquet, but you have made you spend money. You are really rude! I don't look at Prime Minister Cao, but I believe in the three of you in the face of General Yide."

"The general is indeed a cheerful person, thank you!"

Xiahou Ba was overjoyed and thanked Liu Qi. He asked Liu Neng to deliver the furniture to the Zhang family's mansion in three days according to the purchase list.

Liu Neng sent the three of them away, walked back and frowned and said, "Young Master, they must use those gold nuggets to redeem the sword. What should we do?"

"I want to make money with me, but they are still a little tender!"

Liu Qi smiled indifferently and called Liu Neng to the front and whispered a few instructions. Liu Neng left happily.

At this moment, someone at the door laughed loudly and said, "I almost missed the day when the general was engaged. I am late, so I hope to forgive my crime."
Chapter completed!