Chapter 1792 up your alley (1)

According to what Rockefeller wrote to his son: To find a good reason for competition, it is best to compete in the name of God.

In his view, Standard Oil was founded on faith. If someone criticized Rockefeller's approach for destroying the oil market, he would be very angry and say, "This is not destruction, nor destruction, but it is entirely out of good intentions.

This is God's will and it is sacred."

In fact, the Crusades were also intended to solve the problem of the second sons of nobles, because everything from their fathers was inherited by the eldest son. If these second sons of nobles continued to stay in Western Europe, it would aggravate social conflicts.

Everyone knows this very well. To protect pilgrims, salvation is just a "good reason". Sanctification can make converts believe that they are far away from sin and can face the pagans with a calm and fearless heart.

During the Reformation, Protestants could belittle the Dark Ages caused by Catholicism, but to be fair, the Renaissance did not just pop up.

The tolerance of the church gives artists greater freedom to create, just like a compassionate father who opens his arms and accepts the prodigal son who returns from a long journey.

Commercial Europe and Christian Europe are not the same world, although they are located in the same land.

While many ordinary people were proud of not believing in God, those families from the ancient territories still lived around the church and their moral standards established in the Middle Ages.

Yes, chivalry requires people to be brave, humble, perseverant, loyal, honorable, and honest, but those trained according to this standard will die early, and this idealized knightly moral standard cannot take root in various families at all.

It takes at least three generations to develop aristocrats. The first generation is the nouveau riche, whether it is through stock speculation like Jesse the Bear of Wall Street, or through political means like Napoleon Bonaparte, or through political means.

Those who seek fortune often have some vulgar habits that need to be imitated to become decent people.

In the second generation, in addition to the squandering of future generations, they also have to face Berlin's Law. The biggest obstacle to success is not failure, but continuous success. If something is accomplished successfully, people will program it: experience——

Rule - Go ahead, once you get used to one successful path, it's hard to try another.

For companies, the market and consumer behavior are constantly changing. If companies insist on going their own way, even some well-known companies that were very flexible and customer-oriented at the beginning will find it difficult to criticize or challenge their past successful experiences, so they

They have gradually lost their sensitivity and adaptability and become victims of the times. The tricks that the first generation of upstarts could use no longer work in the new era. At this time, business becomes difficult to do, and it is difficult to escape the fate of bankruptcy if they do not transform.

For example, the Danone Group started out as a glass bottle maker, and later transformed into a food giant,2 and even became the world's number one drinking water manufacturer.

There is no doubt that tap water is drinkable, so why do people pay for mineral water?

Near the beautiful Alps, there is an arc-shaped, sapphire-like Lake Leman. There is a small town called Evian on the lakeside. Celebrities such as Voltaire and Byron once hung out by the lake.

As long as people have spare money in their hands, they will find ways to improve their quality of life without stimulation. Drinking some of this therapeutic mineral water will make you feel younger. It is especially suitable for mothers and babies to drink. It can also be used to cook food.

Tastes better than regular tap water.

Pepsi-Cola also targets the young people. Drinks that add a lot of sugar are not healthy and will not taste good if you drink them too much. However, in the hot summer, when you are sweating profusely, the first sip of the drink will make you feel very comfortable.

Coke can be said to be the representative of the American dream and one of the symbols of American culture. A bucket of popcorn, a bottle of iced Coke, and a Hollywood blockbuster make up young people's summer vacation.

Hey, can’t I go to the Alps? Drink local clean mineral water and visit the water source and production workshop of the mineral water factory.

Beneath the superficial business competition, there is also cultural competition, which represents two completely different life concepts and ways. High interests can never be sustained, or can high interests promote continuous progress? Is it to be healthy or to be successful?

Even if someone wants to take the path of sustainable development, if they encounter a company that pursues short-term interests and has an absolute advantage, it may face the fate of being suppressed and acquired. What is the "long-term" after being acquired?

The advantage of the first generation of upstarts is that they see business opportunities that others have not seen and occupy an almost blank market. When they start their own business and make a fortune, others will also take a fancy to this business opportunity and participate in the competition.

The generation still uses empiricism and its own subjectivity to understand the world, and even hopes to use its own successful experience and influence to change the changed world back to what it was like in their time. That is nothing more than a daydream.

What competes at this time is the second generation's adaptability and the connections they have accumulated. Usually the first generation's nouveau riche parents will send their children to aristocratic schools to receive aristocratic education and imitate aristocratic etiquette.

Aristocratic etiquette is not conducive to company management. It is better to let the heirs start from the grassroots. This is also known to the aristocrats. Marrying a "money bag" allows those aristocrats who despise money to start working in finance, emerging technology, film and television industry, bankers, etc.

In industries such as art dealers, they even deliberately send their children to ordinary schools to allow them to establish prestige among civilian children.

The biggest prejudice that civilians have against aristocrats is their origins. If aristocratic children work harder than them and have more sense of social responsibility, then they will have nothing to say. This is also the method of American elite education, which requires those civilian children to lose until they cry.

No matter what method is used, it is not until the third generation has been passed that the "threshold" of becoming richer than the third generation has just been passed, but this new aristocracy is still far behind the old aristocrats.

Is there a famous person like Montesquieu in your ancestors? Or which king's minister was he? Those who don't have these "family histories" will be marginalized. At this time, a kind of people will appear. They are the ancestors.

Genealogically, it can connect your family's surname with a certain famous family. In this way, when you appear in social situations in the future, you can make up an "earth-shaking" story about what your family was like before, and then because of a certain

The reason is that your family has been in decline, and it is only now that your fortune has turned around. Although your ancestors no longer participate in the upper class society, their family roots are still there. At this time, the teachings of the etiquette teacher will come in handy, and you will transform into a noble person by birth.

Noble.

This was just the beginning. It was not uncommon for big nobles to bully smaller nobles. Similar to the case where the head of the Lestrange family robbed Yosef Kama's mother, the king fell in love with the noble's wife and wanted to take her as his mistress, but the husband could not resist.

But nobles of the same level can duel, and a husband who has lost his wife can also conspire with the revolutionary party to overthrow the king. It is relatively rare for Yusef Kama’s father to entrust the task of revenge to his son, which is why Rita

·Lestrange will become a scandal in British and French society.

After the French Revolution, the privileges of the nobility were legally destroyed, and their titles, family emblems, orders of knighthood, and medals were cancelled. This aroused a wave of anger among the aristocrats. However, in the previous year, these aristocrats were interested in eliminating themselves.

The privilege of expressing enthusiasm.

Maybe they didn't realize that without this legal "foundation", anyone could pretend to be a noble, and no one would hold him legally responsible anyway.

The old aristocrats had little legal awareness. They were used to getting amnesty by asking the king for mercy. The folk legend that passing a small note to the Bastille could imprison those who offended the aristocrats was not groundless. However, it was the feudal era at that time, and Napoleon restored

Although those titles, family emblems, and knighthood medals were replaced, the immunity of the nobility was not restored. Nobles who broke the law were punished, and in a sense, the "equality before the law" of the "Declaration of Human Rights" was realized.

Napoleon changed the constitution but did not regard it as nothing. He still had to abide by it. Charles X abolished the constitution and restored aristocracy and privileges. At this time, the French people gave up. In the end, Charles X was driven out

France, who spent his whole life abroad, was not welcomed back to Paris like Napoleon after his death.

Without a "foundation", in order to stabilize their precarious status, the nobles spend a lot of money to hold various activities every year, such as charity and cultural activities.

Imagine that the bride carefully prepares the wedding to stand out for herself, but the bridesmaids dress up more dazzlingly than the bride, attracting the attention of everyone, including the groom. Will the bride like that bridesmaid?

Or maybe this female guest, are you here to cause trouble?

It's understandable that celebrities rely on exposure, but how can an "old aunt" steal the limelight at someone else's coming-of-age ceremony with a young boy or girl who has just grown up?

The little girl wanted to wear a top designer's dress on her adult day, but the designer lent it to an "old aunt". How high should she feel?

It would be impolite to refuse such a guest, and if you don't refuse the guest, you don't know what to do. If they complain about it in newspapers or the media, it will be a troublesome matter.

There is no doubt that the aristocratic class has declined, but they have family genealogy to protect them, while the "nouveau riche" rely on money to protect their social status. Although their long-term contempt for the nouveau riche has gradually disappeared, the aristocrats and "nouveau riche"

The differences will always exist, even if they are "dancing" together on a night club dance floor.

The singer on the stage was a rock band. They sang an "old song" under colorful lights. From time to time, the lead singer would hold a microphone and interact with the young people in the audience.

Midnight getting uptight where are you?

You said you'd meet me

now it's quarter to two

I know i'm hangin' but i'm still wantin' you

Hey jack it's a fact they're talkin' in town

I turn my back and you're messin' around

I'm not really jealous don't like lookin' like a clown

I think of you ev'ry night and day

You took my heart then you took my pride away

I hate myself for loving you

Can't break free from the things that you do

I wanna walk but i run back to you

that's why I hate myself for loving you

Daylight spent the night without you

But i've been dreamin''bout the lovin' you do

I won't be as angry 'bout the hell you put me through

Hey man bet you can treat me right

You just don't know what you was missin' last night

I wanna see your face and say forget it just from spite

It was not easy to find Monica and Bruni among so many people. Severus, Susanna and Lucius, who was dressed as Alessandro, shuttled among these young people. It was nothing at first, but then there were several

The young man recognized Susanna, and then they left quietly without Susanna noticing.

They may have thought that people from the Noble Association were here to arrest them again.

Family rejuvenation and family inheritance do not require heirs who "fall into the bad camp" or associate with people of "unknown origins". These young people are all "good kids" before they get their share of the family inheritance.

The table next to them was a group of young women. They were discussing the private affairs of the female head of a cosmetics group, who had become a "couple" with a photographer who was 25 years younger than her.

This old woman is deaf and somewhat mentally retarded. Her daughter, housekeeper, and servants all suspect that the young photographer is manipulating her.

No matter how old a woman is, she wants to be praised and be the center of attention.

He helped her choose lipstick and clothes, making her look at least twenty years younger and more fashionable than her daughter. She liked the young man, and even made the only daughter suspect that her mother wanted to change her will.

Because her mother's health is not good, she cannot participate in social activities, so her "little boyfriend" can no longer attend public events, and the daughter can spread rumors at will, saying that the man plans to let the female boss adopt him.

People at another table were celebrating. Nowadays, rich people love to sponsor culture, build museums, maintain historical sites and so on. Francois, the head of Gucci, lost the art competition with Louis Vuitton.

He wanted to use the land of the abandoned Renault factory as an art museum, but the authorities had been unable to approve it. In anger, he went to Venice and opened his own contemporary art museum in the Palazzo Gracia.

Before he left, he complained in the newspaper about the slowness of the authorities, which made him lose his patience. Once he left, Paris would be the territory of Louis Vuitton. Not only would there be a contemporary art museum funded by Louis Vuitton, but there would also be a children's paradise.
To be continued...