Under normal circumstances, compared with the overwhelming publicity of those theater movies, the promotion and distribution of online movies is not very strong, and many movies even do not carry out any publicity other than the platform at all!

Don’t believe it?

If you don’t believe it, just open any video website and look at the online movie section, and you will find a lot of movies with beautiful covers that you don’t even know about.

Most online movies often have inexplicable names, cool covers, and completely unknown directors and actors...

Of course. After all, it is a movie that has decided to go online instead of entering theaters. No matter in terms of the composition of the crew or the quality of the film, it is not worth investing in extra publicity.

Among online movies, there are also some with good quality and reputation.

Movies like these are often released in online formats as a last resort because the crew lacks funds or the subject matter is difficult to pass the theater review.

But all in all, most online movies do not spend too much money on publicity and distribution.

Although Qian Zhen expressed his desire to spend more money on promotion after "Initial D" passed the review a few days ago, in Xiao Ning's view, online movies and theater movies are inherently different, and online movies are more inclined to

Earn revenue through long-term word-of-mouth and tap audiences.

By throwing money at the movie to gain a higher level of attention in the early stages, it is nothing more than moving the money earned later to be earned earlier.

Qian Zhen pondered that the truth was indeed such a truth, so he gave up.

But in fact, the reason why Xiao Ning advised him so is mainly because the "xuanfa" thing has to be included in the cost of the movie!

This means that future profits from the movie will also be used to deduct the cost of publicity and promotion, and in the end, this will directly lead to Xiao Ninghui inevitably losing part of the money!

I don’t want to do this!

Of course.

Although after discussion, "Initial D" decided not to conduct paid publicity and promotion, free publicity still has to be carried out.

As early as when "Initial D" was just submitted for review, the crew had already registered an official Weibo account and would post content related to film promotion from time to time.

However, because there is no money to buy traffic and other reasons, the number of clicks on these related Weibo can be said to be very few.

And because Qian Zhen did not pay "protection fee" to Hummingbird for the movie he made this time, it is not easy for him to use his Weibo to promote it. Even on the official Weibo of "Initial D", so far there is no

Mentioning the news that the protagonist Fujiwara Takumi is played by Qian Zhen.

A few days ago, Xiao Ning had just terminated the contract with Hummingbird, and the business license of his personal studio had not been officially issued. A lot of things after the termination of the contract had to be pushed forward by Liu Weiwei.

When these things are not stable, Xiao Ning has not mentioned "Initial D" through his Weibo.

However, on November 15th, because all the belongings of the escaped hummingbirds had been dealt with in the past few days, and the studio was officially established, Xiao Ning no longer had any worries.

At eight o'clock in the morning, after having breakfast, he logged into his Weibo, which now has more than 1.3 million followers.

Although Xiao Ning has never been very fond of posting on Weibo or can't think of posting on Weibo at all, after a large number of netizens suspected that he had failed during the last three extreme tasks, he would post on Weibo almost every day.

Because he didn’t know what to post, his Weibo posts were all very simple: “Good morning.”

The last Weibo post was posted yesterday.

The content is also the word "Good morning".

At this moment, Xiao Ning was not in a hurry to post about the movie on Weibo. Instead, he clicked on the comment area and took a look at the comments.

"Brother Ning is still alive! That's great!"

"Don't worry! What have you been busy with in the past month or so?"

"Yes, Ning Shen. Except for releasing three new songs at the beginning of last month, you have been completely silent for more than a month. It's not like your style. When will the next new song be released?"

"I don't care about new songs, I only care! Ningshen, when will you go downhill again in Qiu Ming Mountain?"

"Save it! Brother Ning has been posting on Weibo every day recently, and he is already very popular with his fans! And he also posted a song urging him to go cycling? Don't ask too much!"

"That's right! Good morning, Brother Ning! Mmmah!"

"It's great to see Ningshen's good morning every morning! Ningshen is still alive! I have to be strong enough to drive screws in the factory!"

After seeing these comments, Xiao Ning sighed silently, his face full of weirdness.

The reason why he posts on Weibo every day these days is indeed to "report that he is safe" and reassure his fans.

But what he didn't expect was...

He just posts "Good morning" every day. Compared with other celebrities who share their work and daily life on Weibo, he is simply an alternative among the alternative. Compared with those celebrities who dote on their fans, his love for his fans is

The attitude can actually be called perfunctory.

But his fans are still buying it.

Except for a handful of black fans, whether they are fans of songs, fans of climbing buildings, fans of bicycles, or fans of passers-by, everyone wakes up every day and sees Xiao Ning posting on Weibo, and they feel relieved.

Tonally.

Because Xiao Ning posted on Weibo, this at least means that he has not done anything recently and is still alive.

While other fans have high hopes for their idols, Xiao Ning's fans just hope that he is still alive.

"Don't be so nice to me!"

"I won't be able to adapt..."

While muttering these words, Xiao Ning began to write Weibo.

When Xiao Ning was writing on Weibo.

Jiangcheng Film Academy, girls dormitory.

The girl with ponytails and short skirt just sat at the table and turned on the computer.

After logging into Weibo proficiently, she directly clicked on the special attention list.

Xiao Ning is the only one on her special attention list.

The girl's name is Leng Xiaoxuan. She is a freshman at Jiangcheng Film Academy, majoring in directing. She has just turned seventeen this year.

At the same time, she is also a loyal fan of Xiao Ning.

The composition of Xiao Ning's fans is quite complex. In addition to the regular black fans, passerby fans, song fans, and extreme sports fans, there are also some more alternative mom fans, male mom fans, girlfriend fans, and even Qian Zhen fans.

CP fans.

In addition to these relatively common components in the composition of fans, there are actually some fan groups that cannot be defined at all.

Leng Xiaoxuan is one of them.

Although she likes to listen to Xiao Ning's songs, she also watches the videos of Xiao Ning riding a bicycle and climbing stairs.

But she doesn't think she is a song fan or an extreme fan. She actually doesn't know why she became a fan of Xiao Ning.

If you have to define it.

Because Xiao Ning is five years older than Leng Xiaoxuan, she who habitually calls each other "brother" should be considered a fan of her younger sister.

At this time, after opening Xiao Ning's Weibo and discovering that Xiao Ning had not posted "Good Morning" on Weibo, Leng Xiaoxuan pouted, and then posted a comment on Xiao Ning's "Good Morning" Weibo yesterday.

"Brother Xiao Ning! Get up! The sun is shining on your butt!"

As soon as this comment was posted, the page prompted Xiao Ning to post a new Weibo.

Leng Xiaoxuan quickly refreshed the page.

Xiao Ning (V certification): "@InitialD crew official; everyone! "Initial D" in which I play an important role at 0 o'clock tonight will be exclusively launched on Henqiyi! This is a movie with a racing theme!

If you like it, please support it!

By the way, I originally wanted to share this with you a few days ago, but I have some things to deal with during this period, so I didn’t tell you about it until now. I’m sorry!”

After reading this short Weibo post, Leng Xiaoxuan's first reaction was surprise mixed with some doubts.

"Brother Xiao Ning, can you still film? That's awesome! I'm a student at the film school! To be honest! I'm really looking forward to Brother Xiao Ning's performance on screen!"

After this comment was posted, Leng Xiaoxuan quickly refreshed and looked at the comments of other netizens.

After all, Xiao Ning has not posted anything other than "Good morning" on Weibo for a long time, so after he suddenly posted such a Weibo, the number of comments from fans was many times higher than usual. In just one or two minutes,

There have already been hundreds of comments.

"Holy shit! Ningshen turns out to be able to say other things besides good morning! Has aphasia been cured? What a medical miracle!"

"Brother Ning, can you still make movies?"

"What are you dealing with recently, Brother Ning? I heard... the director of your Hummingbird music department seems to have resigned. Is it true?"

"Brother Ning, what important role do you play in this movie? I went to check and there is no information about this movie! The official blog of the film crew doesn't even have a still!"

Among the many comments, Leng Xiaoxuan caught a glimpse of a short but to the point comment.

"You are focusing on the wrong thing! This movie is a racing movie! Racing! Do you understand?"

After seeing this, Leng Xiaoxuan's original emotions suddenly disappeared.

This is a racing movie!

Racing!

Leng Xiaoxuan is no longer calm!

As uneasy as she was, there were other fans who gradually came to their senses at this time!
To be continued...