Naming fees are a common thing for any company that needs brand promotion.

Especially in the real estate industry, the annual investment in naming, from sports to various media industries, can easily reach billions of budgets.

But naming a property developed by oneself is quite new.

Although the property may be sold to you.

But I built the building, I am responsible for the after-sales management, and I also do the preliminary operations.

Why do I have to pay you the naming fee in the end?

What do you take our dragon map for? An engineering team greedy for fame???

When Zhou Shi, the northern general manager of Longtu Real Estate, listened to Manager Sun's report, this ridiculous idea flashed through his mind.

But after hearing Manager Sun’s report on the positioning idea of ​​a ‘pet community’, Wednesday Shi’s heart skipped a beat.

Wonderful, what a wonderful idea!

A failed real estate investment in a remote area has a high chance of being revitalized given the positioning of such a niche group.

This positioning reminded him of the concept of ‘customized communities’ that is currently very popular in the West.

Because the economic level of Western developed countries is relatively high, the collision of individual needs and cultural concepts is increasing day by day. The discrimination and confrontation between various doctrines and ethnic groups is also a big problem. Therefore, the West has launched products targeting the needs of various groups of users.

Customized community.

For example, communities customized according to skin color are the most common.

But in the country, there are almost no such cases in the real estate industry.

In addition to the fact that the user market does not allow it, the main reason is that most people in the country are still in a state of food and clothing. They still have basic material needs for houses and have no energy and finances to think about spiritual needs.

But after hearing Manager Sun’s report, it seems that the group of pet lovers really meets the standards for developing customized communities.

If it succeeds, it will be a sensational case in the Xiaguo real estate industry, and Longtu will also open up a leading path. Even if it fails, it will only lose part of the real estate value.

This can be done, but after hearing Wang Shifeng’s ‘naming proposal’.

From the perspective of a senior executive with decision-making power, Zhou Shi decisively chose to refuse.

You just come up with an idea and money and want to take away all the profits? This is too disrespectful of our Longtu.

Besides the price of 9 billion, if you haven’t heard of this genius idea before, you might still consider it.

But now with this idea, the real estate has a new profit point, so the price is too low.

"Old Sun, the other party's idea is good, but the request is too outrageous. We are a real estate group, not a small developer. Let's not mention the acquisition of real estate. But the idea is still good, let them set a price."

Wednesday Shi thought about it and said on the phone.

"Mr. Zhou, I think so too, but if the idea of ​​a single buyout is proposed, the other party may not agree. After all, they must have seen the profits before proposing it." Manager Sun replied with a frown.

"Let's talk if we can. If we can't agree, forget it. They are not the only ones who can implement this idea." Zhou Shi frowned when he heard this. Party A must be used to it and really can't stand this kind of grievance.

His idea is that if he can't reach an agreement with Galaxy Media, he can use this idea to find other planning or media companies.

He didn't believe it. Without Zhang, butcher still wouldn't eat pigs with hair on them?

"Um, Mr. Zhou, I signed a confidentiality agreement on behalf of the company. If this idea is used, it may cause unnecessary disputes and affect the company's reputation." Manager Sun lowered his voice.

"It's just an idea. Isn't it normal to be similar?" Zhou Shi said with a careless smile.

"Creativity is actually not important. What is really important is the implementation plan and the people who execute it." Manager Sun said solemnly.

"There are so many top planning companies in the world. As long as the money is in place, there is no plan that cannot be implemented. What's so special about it?" Wednesday Shi smiled, his tone a little playful.

"Mr. Zhou, there are indeed many planning companies, but this one really feels different to me." Manager Sun said with some confusion.

"What's so special?" Zhou Shi asked.

"This time, this teacher is not special or special. He is really a rare kind. Not only does he have genius ideas, but his language is also very provocative. He exudes confidence and charm in every move, especially

His ideas and control over users can be described in four words, deeply rooted in the hearts of the people." Manager Sun said sincerely.

"Is this person so powerful?" Zhou Shishi frowned after hearing this.

"The feeling he gave me is that only he can implement this plan successfully, and no one else can. Mr. Zhou, do you understand that feeling?" Manager Sun's tone was a little subtle.

"I... don't quite understand." Zhou Shi felt a little abstract, but Manager Sun was his right-hand man, and the person who could impress him might be truly extraordinary.

"Mr. Zhou, we have all worked hard in the market for many years. We all know how much benefit a successful marketing plan will bring. Opportunities are fleeting and we need to seize them. Our northern region has been continuously

Our three-year performance has been at the bottom, and many people at the headquarters have begun to question our ability." Manager Sun suddenly said seriously.

Wednesday Shi's heart moved and he became cautious.

What Manager Sun said makes sense. If the other party is really confident that he can flip the property, then the pressure on him within the company will be much less, and his position will be secure for a few more years.

"But the other party's request will cause a lot of losses to the company." Zhou Shi was still hesitant.

"Mr. Zhou, this quotation is already higher than the passing mark. Even the headquarters can't fault it. Besides, even if the proposed project really explodes, the company will be the one who makes less money, and it has nothing to do with us." Manager Sun lowered his voice again.

.

Zhou Zhoushi raised his eyebrows. Yes, the price of 9 billion has already reached the passing mark of the headquarters. No matter how much he earns in the future, it still belongs to the boss, and the dividends given to him will not be too much.

But if something goes wrong, not only will the house not be sold, the performance will not be up to standard, but as the regional general manager, he may have to shoulder other responsibilities, which is thankless.

"Old Sun, I can't explain it clearly on the phone. You treat the other party to a meal in my name, and we can talk about the way of cooperation in person. After all, the real core has not been explained by the other party." Zhou Shi was ready to find out first.

.

"Okay." Manager Sun breathed a sigh of relief when he saw that Zhou Shi was persuaded.

.....

Faced with Manager Sun's kind invitation, Wang Shifeng readily agreed.

After deciding on the location of the hotel, everyone drove there.

"It seems that Long Tu is really interested in your proposal." Jiang Yun thought for a while and stared at Wang Shifeng with burning eyes.

"If he's not interested, how can we get the naming fee?" Wang Shifeng lowered his head and played with his mobile phone.

"I didn't expect you to know so much about real estate." Jiang Yun frowned slightly, hoping that Wang Shifeng could take the initiative to explain.

Why did he switch from advertising business to real estate acquisition? But it is obvious that Wang Shifeng does not seem ready to answer.

"It's just so so. I just need to do a little more homework, otherwise it will be difficult to discuss business." Wang Shifeng didn't raise his head.

"But is our business going off topic?" Zhen Yi asked in a low voice.

"I think so too." Jiang Yun glanced at Zhen Yi happily and followed closely behind.

"Are you worried that Longtu will really sell the entire property to us?" Wang Shifeng finally raised his head and glanced at the two of them, smiling.

"I see that Manager Sun is very interested." Jiang Yun nodded.

"Don't worry, he is just a regional manager and does not have such great power. As long as the person in charge has a clear mind, he will not sell the property easily. Of course, if you really want to get involved in real estate, boss, I can also help you think about it.

Way." Wang Shifeng said with a smile.

Seeing his cheerful expression, Jiang Yun was stunned for a moment, "You really want to acquire the property?"

"I would like to, but my strength does not allow it." Wang Shifeng shrugged. "And Longtu will definitely not sell the property easily. This will also have an impact on the company's image."

"Then what are you going to do in such a big circle?" Jiang Yun was a little confused.

"Of course it's for advertising." Wang Shifeng looked at Jiang Yun with caring eyes, "You don't really think that I want to help you with real estate, do you? We won't do anything that is harmful to nature."

"Um..." Jiang Xiaofan, who was 'preoccupied' all the way in the back row, suddenly came to life when he heard this, and was stunned by a sharp look from his sister.

"So, you gave Manager Sun such a good idea just for advertising money?" Jiang Yun frowned.

“A good idea does not mean a good project, but if I don’t give him a good idea, how can he increase our advertising fees?

Think about it, I first give him a good idea, and then talk about a big project worth 9 billion. In the end, they don’t agree, so I settle for the next best thing and propose a naming fee or advertising budget of 500 million, and they will still give it.

Do you think the budget is high? Is this unreasonable?" Wang Shifeng raised the corners of his lips and said in a doting tone.

"Besides, even if our company is listed, it will only have a market value of 20 to 3 billion at most. How can we play with real estate worth nearly 10 billion? You are so stupid."

Jiang Yun's mouth twitched, but she didn't refute. She silently took out her cell phone and dialed the secretary's number.

"Sister Zhou, the 6 billion private placement loan has been cancelled."

???!!!

Wang Shifeng's eyes widened and he looked at Jiang Yun in horror.

Damn it, eldest sister, you are actually serious!

Then he suddenly realized that although the company was only worth two to three billion, how much Jiang Yun himself was worth was still unknown.

Misstep...

Zhen Yi even cast a look of disgust.

Just say one thing and Mr. Jiang is willing to spend 9 billion to play with you, but you are just doing it for advertising fees!

Bah! Scumbag!

Wang Shifeng felt a little dry in the mouth, pursed his lips, waited for Jiang Yun to hang up the phone, and asked with a smile, "Mr. Jiang, I would like to ask, can you really borrow so much money?"
To be continued...