Facing Zhang Hong's series of outputs.

Wang Shifeng chuckled, "Minister Zhang is indeed aware of his ability. You have learned how to put this out."

"I'll just eat a few more years." Zhang Hong also sneered.

"However, Minister Zhang talked about these things, but he did not get involved in the content, such as expert delivery, what kind of Internet celebrity experts and what style of content copywriting are all exquisite." Wang Shifeng smiled.

laugh.

Zhang Hong raised his eyebrows, not expecting Wang Shifeng to talk so deeply. "Content is the core of advertising, this is common sense in the industry. There is no need to explain in detail. These are things that advertising companies should consider."

"So you waste a lot of money every year and make ineffective investments." Wang Shifeng shook his head regretfully.

Waste of funds? Ineffective delivery?

Once these two words were released, it was directly equivalent to poking Zhang Hong's backbone. This was a question of his business ability. Although the business has indeed declined severely in recent years and the input-output ratio was seriously distorted, this was also a recession in the industry.

The reason has nothing to do with me!

"I think casting a wide net is indeed a way to increase exposure, but it seems more important to organize the fishing nets. Nowadays users are no longer the same group of users who wrote in the newspaper. They are all marketing accounts and the public

Media masters have been cheating for so many years, and now users have higher thinking ability. You also use the previous set of fishing nets with loopholes, which will make users feel that you look down on them." Wang Shifeng continued without waiting for Zhang Hong to speak.

"Every product has its own inherent drama. What we need to do is to discover and use it, use content to improve the tone and efficacy of the product, use content to enter the pain points of users, and use content to incite users' pleasure points. This is the real thing

Advertising, rather than going to compare, increases a few points and a bunch of invalid exposures each year on budget.”

Wang Shifeng's tone was light, but every sentence hit Zhang Hong's backbone, causing Zhou Sanshi to frown frequently.

Because this is exactly the situation of Longtu Marketing Department in recent years, it applies for more budget funds every year, and the annual report data is very beautiful, but the effect is getting worse and worse every year.

Feeling the doubts of the leaders, Zhang Hong was a little panicked. "Mr. Wang is right, users are getting smarter, and in recent years, the industry ecology has encountered bottlenecks. The industry has declined as a whole, and money has flowed to other places. This is force majeure.

”

"Is that right? But I look at the data. Huangu Real Estate, which ranks first, has maintained a growth rate of 5% to 10% every year in recent years, and the growth rate of the domestic real estate industry has also maintained a 5% meter.

%, why has the dragon map been shrinking?" Wang Shifeng smiled.

Huangu Real Estate, currently the largest company in Xia Kingdom, has almost five times the size of the Dragon Picture. No one has fallen. Why did the Dragon Picture fall?

"Maybe it was caused by some investment failures in the Southern Company. Our northern part is still fine in recent years." Zhang Hong was a little panicked.

"Okay, if we don't talk about these past things, we still have to look forward to the future." Zhou Sanshi said with a smile. He felt that if he didn't speak, Zhang Hong's underwear would be stripped away. He originally came to him to suppress the king.

Shi Feng was so arrogant that he was beaten instead.

Forget it if you are embarrassed, the bargaining chips are still much more passive now.

"Mr. Zhou is right." Wang Shifeng did not take any action and said with a smile. "Although our Xinghe is a media company, we have been deeply engaged in content, and have made certain achievements in the live broadcast field or the music field."

Jiang Yun looked at him sideways, and Wang Shifeng dared to say this, but he had no confidence to say it as a boss.

"Natural, otherwise we wouldn't choose to cooperate with Galaxy." Manager Sun interrupted, "So what are the unique exposure channels for Teacher Wang?"

"It's not unique, it's just a channel chosen to ensure the accuracy of users." Wang Shifeng smiled and said "Movie" under the curious eyes of everyone.

Promote with movies?

Pet community movie implantation?

It doesn't seem to be a precise choice.

When it comes to this, Zhang Qimo, who was originally indifferent, suddenly woke up.

I'm familiar with the movies!

"You want to implant such advertisements in the movie? This is simply asking for trouble. What movie audiences hate the most is the inexplicable implantation, which is the counter-effect." Zhang Qimo retorted excitedly.

You are stepping on the thunder in my professional field.

Suddenly, everyone at the dinner table looked different.

Zhen Yi showed pain on his face. Do you know what the audience is disgusting? Can you still make that kind of video that disgusting the audience? It's intentional!

Zhang Hong looked very relieved, my son is promising, so teach the yellow-mouthed child on the opposite side a lesson!

Zhou Sanshi also smiled, but he didn't expect that this kid was the main output of today's dinner.

"Since the audience doesn't like to insert advertisements in movies, wouldn't it be better if we just insert movies in advertisements?" Wang Shifeng spread his hands and smiled.

???

Movies in the ad?

What is the difference between this and the TV series in the advertisement?

Did you learn this from Mango Satellite TV?

One sentence made everyone laugh.

"Or in other words, we can just make the advertisement into a movie." Wang Shifeng spoke again.

The laughter came to an abrupt end.

Make an advertisement into a movie?

hiss....

Not that it can't work, but is it a bit too much investment?

"Absurd, you are defiling the art of movies!" Zhang Qimo shouted angrily.

"Does Director Zhang not be so angry? I think the movie is for people to watch, not necessarily for art." Wang Shifeng waved his hand with a smile and said, "As long as the movie is good, the effect will be good."

"It sounds like it can indeed accurately locate the customer. Teacher Wang is preparing to shoot a movie that mainly focuses on pets?" Zhou Sanshi's eyes lit up, as if he had grasped the real core.

"It's true." Wang Shifeng nodded.

"Pet movies?" Zhang Qimo was stunned for a moment, then showed disdain. "I have no other meaning, but now people in the movie circle can't even understand where to shoot movies mainly animals? That's only the West

Only by grasping the type, if you find a Western team, and add special effects to this type of movie, it will start at least 100 million US dollars, which one dares to invest?"

As soon as Zhang Qimo spoke, he could not hide his awe of Western movies.

"Mr. Zhou dares, Mr. Zhou said just now, "I want people to give them money, and I want money." Wang Shifeng said with a smile.

Zhou Sanshi's expression froze.

I'm just talking politely. Who knew that you wanted to make a movie with just a mouth open! Isn't this cheating person?

So Zhou Sanshi could only use his eyes to hint Zhang Qimo, his eldest nephew,

Zhang Qimo didn't see Zhou Sanshi's eyes at all, and spontaneously stood up and said, "Mr. Wang, although you are barely considered a person in the entertainment industry, the water in this circle is very deep. How deep is it? You can go and see it.

I knew it after my movie "Dream Building Entertainment Circle".

The other party's seemingly heartfelt concern suddenly made Wang Shifeng feel a little confused.

Do you want to send me to become a monk?

Your movie circle is so dirty!

"Asiders watch the fun, experts watch the tricks, look at me, graduated from Beijing Film Academy, and have been studying films for more than ten years, and have only produced a work. I dare not say that I have a good understanding of this industry, but you dare to say it shamelessly

Isn’t this a joke about investing in a movie?” Zhang Qimo continued to persuade him with great sincerity.

"Director Zhang, we make movies to promote real estate and concepts, not box office. Audiences who are interested in pets will naturally come to see them. Let's assume that the normal promotion is, how many people have your movie's box office?" Wang Shifeng asked

road.

"My box office is more than 50 million, and the number of people exceeds 10 million." Zhang Qimo was inexplicably proud.

"Look, even your film can have 10 million visitors, so we can calculate it based on 10 million visitors. Such a large base is enough to prove the potential of this market." Wang Shifeng said casually.

What is "lian" and what is "du"?

Zhang Qimo was stunned for a moment, feeling something was wrong, but he couldn't say what was wrong.

Just selling the 3,000 houses in Longtu Yujing naturally does not require ten million potential customers.

However, there are no geographical restrictions on real estate, and as long as there are customers, they can be developed!

Even if the concept of pet community is difficult to popularize in second-tier cities, if the first- and second-tier markets can be monopolized, it will be an amazing market depression!

"Can there be so many potential customers?" Zhou Sanshi was a little moved.

"At present, the total number of pet market in Xiaguo is about 300 billion, and the customer base can be maintained at more than 100 million, and 60% are concentrated in first- and second-tier cities. You can imagine the number of customers." Wang Shifeng smiled slightly.

"Teacher Wang thinks how much budget this movie requires?" Zhou Sanshi was already moved.

"It depends on Mr. Zhou's expectations. Should I take Director Zhang's film as an example?" Wang Shifeng said with a smile.

Zhang Qimo sounded a little harsh.

Can you use me as an example?

I am a master's degree in film. Why do you, a little host, compare with me?

"Mr. Wang, I think you are a little optimistic. In addition to my personal efforts and struggle, it is mainly due to my persistent belief and persistence in art. My works were released during the Spring Festival.

Moreover, after being promoted by many artists and directors in the circle, we finally achieved such a achievement. I hope you don’t be too ambitious.” Zhang Qimo said with a frown.

After hearing what Zhang Qimo said, Zhou Sanshi woke up a little.
To be continued...