Chapter 220 Compiled name?
"Today's meeting, in addition to welcome everyone to join Xinghe, we mainly talk to you about your future work direction."
Wang Shifeng smiled and opened the [Mingmo] app that has started to be tested internally on the projection.
"Everyone should have received the app test questionnaire, so I won't go into details. Let me mainly talk about how our operation department will empower [Mingmo] and create content that is more in line with the platform tone. Let me first ask you your opinions on the app positioning."
The conference room was in a state of turmoil for a while, and a boy with long hair raised his hand to speak, "In the internal planning book, Mr. Wang defined [Mingmo] as a platform software with a cross-generational significance, and it was necessary to set a precedent for a member-based platform, so I think the quality of our platform must be high.
We must satisfy the vanity of members and make them feel that this price is worth it to retain users. Therefore, our content must not be filled with a large number of meaningless and valuable marketing account content like that of a certain Lang, a certain bean, or a certain browser. Our content must be simple, advanced, and valuable.
Therefore, our content should open up new areas and be unique, eliminate so-called values and simple problems, promote friendly communication between platform users, and encourage creators to actively participate.
Standardized and institutionalized creation of a platform atmosphere, intelligent and younger guidance of user speech, ensuring high-quality and excellent content orientation are the top priority."
After listening to the long-haired boy's speech, everyone was silent.
It is hard to imagine that a boy with a rock temperament has a mouth that is the remarks of an old cadre.
This contrast is too irritating.
Wang Shifeng's mouth twitched and asked with a smile, "Where are you taller before?"
"I have been a civil servant for two years and I specialize in writing materials. I think it's boring within the system, so I quit my job and wanted to find an interesting job." The long-haired boy said shyly.
"Okay, anyone who has dreams is amazing. You will definitely find a suitable position in Xinghe."
Wang Shifeng sighed sincerely, turned his head and poked Wei Zhisheng on the corner of the table beside him, and whispered
"Transfer him to the public media group and write materials specifically for it."
Wei Zhisheng nodded and looked at the long-haired boy with a smile.
When the boy with long hair saw that both the company bosses gave him a complimentary look, he felt an adrenaline surge.
Is your talent finally going to be discovered?
"What this brother said makes sense. Our platform is different from the charming and charming products on the market. We must uphold the three high creative cores of high style, high quality and high output.
However, on this basis, we must also ensure the dissemination of content and user experience. For example, high-end content will indeed make users feel full of practical information.
But after all, we are an entertainment platform, not a learning platform. If there is too much practical information, it will be boring, so flexibility is also necessary. I just talked about the seven deadly sins of the Internet.
I just hope that everyone can explore and create content that is appreciated by both the elite and the masses.”
Wang Shifeng cleared his throat, stood up and pointed at the term "Shuyu" and asked.
"For example, this trait, diet, men and women, will inevitably fall into it as long as it is a human being, and I think that as long as it is a healthy display, this trait will still be the core competitiveness of the content,
So I want to take the exam for everyone. Based on this characteristic, what content do you have to create?"
Decorate the topic on site, right?
The young people who had just left the campus frowned and remained silent.
Astringent desire.
This topic is actually not difficult, after all, this is the area they are most familiar with.
But if they have to expose so much to their new colleagues, they still can't let go.
They all secretly glanced at the people around them, and accidentally showed strange smiles after looking at each other.
I don't even say it, right?
Haha, I don't say anything.
Suddenly, the atmosphere in the entire office became hot.
The old god Wang Shifeng sat in the first place without urging him.
Finally, a fat man in the corner with a dead aura emitting a dead aura raised his hand, "Well, Teacher Wang, is the content limited to the third dimension?"
"There is no limit to several dimensions, or even species, as long as it fits the theme." Wang Shifeng smiled.
???
Not limited to species?
Otherwise, if you, Wang Shifeng, can become a leader, this pattern is not something that ordinary people can have.
Needle pervert!
"I think that even the hormones that are stimulated will be false after being satisfied. Now, relying on the graphic content that attracts attention on the market,
Although the click-through rate is very high, the conversion rate is extremely low, and it will reduce the taste of the platform.
So if I do this topic, I will probably use astringent desire as a contradiction and amplify aesthetic controversy to arouse the user's resonance.
For example, some people like thin waists, some like long legs, some like dead water, and some like big pendulums. If our content can weaken the stimulation and trigger thinking, then astringent desire will become art."
After the fat man finished speaking nervously, he unexpectedly received a lot of applause.
"We will also reveal others, but we should have controversy about what we reveal, that's what we mean." Wang Shifeng looked at the fat man with approval.
The little fat man nodded implicitly, "and he can also combine the current hot topics to build a character for the suitable artists in our company. He may have unexpected surprises when he steps on popular dividends."
"Are there any specific goals or plans?" Wang Shifeng raised his eyebrows slightly.
"I haven't thought so much." The little fat man shook his head.
"Then I'll give you a way of thinking." Wang Shifeng stood up with a smile.
"Your thinking is still limited to the surface of desire, the most primitive desire, in fact, this topic can be expanded many times. Any topic related to sex can be used as content material.
When I was live broadcast, the topics that the audience was most concerned about were the topics of men and women. The most keywords were whether men and women should be in a good relationship.
This is a common problem now. Society generally believes that women's standards for choosing a spouse are being brought higher and higher by idol dramas, which makes them look down on some boys in life who could have matched them.
This also caused serious trouble for boys and eventually caused more acute conflicts, especially among the male group of marriageable age.
So suppose that there is a female artist in our company who wants to hype the hot topic, can we use this topic of concern to carry out content creation and operation?"
From multiple-choice questions to application questions, everyone started whispering again.
How to promote female artists to male groups of marriageable age?
"We can build this female artist into a good wife and mother character, or hate marriage to satisfy the yearning of this group." A boy raised his hand and spoke.
"A wife is a kind of talent and temperament, and it is difficult to create it through disguise. It is too special to choose artists." Another boy retorted.
"My opinion is not as good as rural girls. Through stereotypes, men think that rural girls are the representatives of the Three Obediences and Four Virtues." A girl said.
"How about trying to show off a man's charm. Nowadays, many female celebrities like to speak from the perspective of men. On the surface, they are fighting for benefits for men, but in fact they secretly sell kidney-tonifying suits. I heard that they have made a lot of money." Another girl said.
When three people started discussing, the atmosphere emerged.
Looking at the newcomers from whispering to speaking enthusiastically, Wang Shifeng nodded with relief.
Although these young people have naive ideas, they are better than not having any ideas.
What you fear most in creative work is rigidity.
When everyone was arguing, Wang Shifeng coughed lightly.
The office instantly became quiet.
"I just heard it. Everyone's ideas are worth it. Creativity cannot be commented on good or bad, because only after market verification can it be confirmed.
Let me give you an example, you can use it as a reference. The essence of the operation plan is actually the story. If the story is told well, there will naturally be traffic. If I compile this story, I will compile it like this."
Wang Shifeng moved his fingers, typing on the keyboard with a crackling sound, and said at the same time
"My cousin was taken to a blind date by my aunt yesterday. When he came back, he almost cried. He graduated from 222, 90 years old, tall, 179, and serious appearance.
My hometown is Gusu, and now I work in Shanghai for private equity. Last year, I received a total of 10 million yuan, including the year-end bonus, and the only child in my family, and the net worth of the whole family is estimated to be about 200 million yuan.
His fucking colleague introduced him to a girl, who was from 2000 years old, just graduated from the art university, 172cm, looks a bit like Xu Chenxi, and his well-off middle class at home is probably worth ten million to death.
Girls with this condition didn't like my cousin because they were too old and I was also wronged for my cousin. Are all girls now floating?"
Wang Shifeng's mellow voice mixed with keyboard sounds quickly put everyone into the story.
After the story was finished, the conference room was in full swing again.
"Although it's a bit too much to be ten years old, this boy looks like Gu Ge! And he has an annual salary of tens of millions and a net worth of over 100 million. Why doesn't this girl look down on others?"
"Just because of looking like Gu Ge, I think this girl is a bit ungrateful."
"Well, although the girl doesn't have much money at home, she is a middle-class family with assets of 10 million. There is no need to marry a boy who is ten years older than her for money, but she really looks like Gu Ge?"
"Yes, there are tens of millions of girls who have the conditions for free choice. There is no need to materialize themselves. I can't accept it even if he is ten years older than him. Even if he is Gu Ge."
"The woman doesn't like this condition and looks like this. What should she look like?"
"Don't you say it anymore, you look like Xu Chenxi, but who is Xu Chenxi? Are you a star?"
"I checked it, but I didn't find it. It's so weird."
After a heated discussion, the newcomers gradually shifted from the focus of the blind date story to the girl's appearance.
"Xu Chenxi is my name." Wang Shifeng smiled slightly and said.
In an instant, everyone was stunned.
Chapter completed!