At this point, Lu Zhicheng cursed dejectedly: "In the words of you young people, this year's Pu'er tea market is too damn complicated!"

After a pause, Lu Zhicheng continued: "Damn it, not only are several major traditional tea companies desperately cutting prices to lower the market price, but those emerging brands are also using marketing and pricing methods to continuously impact the market space of our traditional tea companies. You said your tea

Okay, he said that the price of the same tea next door is less than half of ours. You asked him to try the two teas. The taste is completely different. He said that there is no difference in the taste. What can you do with them?

manage?"

Lu Youfeng said depressedly: "There are more and more people drinking tea now, but there are not many people who really understand tea. Everyone is just following the trend and pretending to be cool. Tea costs 100 yuan per pound and 10,000 yuan."

If you put a pound of tea in front of him, he won't be able to tell which one is good and who is bad."

Lu Zhicheng nodded in agreement and sighed: "What's even worse is that now even the bottled beverage industry is focusing its damn efforts on entering the tea market. In the past, everyone mainly made oolong tea and green tea, which didn't have a big impact on us, but now

Pu'er tea is also on their radar;"

"Pu'er tea is troublesome to brew, so people simply brew it and bottle it. Not only can consumers drink it by unscrewing it, but they can also drink it chilled. Our consumers can only make tea with 100-degree boiling water.

, the tea has been stored for a long time, the temperature has dropped, and the taste has also changed;"

"But their canned products come from the production line and the quality control is very standard. No matter how you drink it or where you drink it, it always has the same taste. How can you compete with them?"

Lu Youfeng sighed and said depressedly: "Dad, let me tell you the truth, I have long felt that our industry is not that easy to work in and the competition is too fierce;"

"And you said that we have been developing in southern Yunnan, and our resources and connections are only here. But the industry here is not developed, and the transportation is not convenient. Even if we switch to dry tea drinks here, we still can't do it. The old godmother next door is

The best example is that when e-commerce did not take off, they were number one in the sauce category, but after e-commerce took off, they were quickly left behind..."

At this point, Lu Youfeng plucked up the courage and said to Lu Zhicheng: "Dad, in my opinion, we should find a suitable buyer and sell the company. You have worked hard for most of your life, and it's time to retire and enjoy it."

Enjoy it."

Lu Zhicheng chuckled and asked him: "Looking for a new home? Is it so easy to find your current home? If you are not optimistic about this industry, why should others be optimistic about it? Our group is the most embarrassing now, and groups bigger than us are also now

To reduce expenses, it is impossible to spend money to acquire us. Emerging brands that are smaller than ours are trying to make quick money. They wish that the money they invest today will make a profit tomorrow, and they are even less likely to spend money to buy us a burden.

Even those who work as OEMs for others look down upon us. Why? Because the production cost of our tea is high! If the law is ignored, they will be eager to sell rotten leaves as tea, so how can they use our products?"

Lu Youfeng sighed dejectedly and asked him: "Isn't there a chance to cash out and leave?"

Lu Zhicheng nodded and said: "Yes, of course, the group's current profit situation, according to the calculation of the capital market, plus the net assets, the serious market value should be around 11.2 billion. We will not pursue high premiums.

A discount of 800 million is always reasonable, right? But no one will pay this price now, because no one will give us room for a premium. If we set the price below 500 million, it is estimated that there is a possibility of selling. If we set the price,

For less than 400 million, there is a high probability that it can be sold."

After saying that, Lu Zhicheng added: "But four hundred million is too low. Isn't it reasonable to have at least seven hundred million?"

"Seven hundred million?" Lu Zhicheng curled his lips and said disdainfully: "If you have the time to daydream, you might as well think about how to drink those dealers tonight. They want 40% off, which I definitely can't give. Let's see.

After you drink too much, can you compromise and raise the price to 4:50 and sign the contract quickly?"

Lu Youfeng couldn't help but said: "Dad, you always have to have dreams. What if it comes true?"

Lu Zhicheng said impatiently: "If someone buys it for 700 million, I will run around Heping Road three times with my butt naked!"

When Lu Youfeng heard this, he suddenly looked resentful. He thought he might be able to sell it for less than 100 million, but he didn't expect the old man to be so pessimistic.

Just when the father and son were both depressed, they heard the door being knocked open with a bang, and then they saw the secretary staggering in like crazy. Before the secretary could stand still, he said excitedly: "Director

It will be a great thing if... there is... a great thing!"

Lu Zhicheng was already bored. When he saw his secretary rushing in without knocking, he immediately became angry and shouted angrily: "When did you learn not to even knock on the door?"

The secretary ignored the accusation and swallowed hard while saying with excitement: "Chairman, Su Group...is the Su Group that ranks number one in the country! Their secretary to the board just called.
Chapter completed!