As soon as the event was announced, things started getting busy over there.

As the number one male anchor with absolute douyin at present, coupled with his previous participation in a variety show, his popularity now even surpasses that of many top-tier female anchors.

The broadcast started at ten o'clock in the morning, and hundreds of thousands of people rushed into the live broadcast room.

Before half past ten, the number of people in the live broadcast room exceeded 300,000.

Zhou Meng didn't bother to look at the introduction of the event this morning. He happened to see Baoshang starting to broadcast, so he simply clicked on it and planned to let Baoshang introduce it.

"Good morning, Brother Meng."

When Baoshang saw Zhou Meng click in, his spirit was suddenly shaken.

"good morning everyone."

Seeing the audience in the live broadcast room saying hello one after another, Zhou Meng also responded with a message in time, and then continued to type:

"Breaking, would you like to introduce this short video contest to everyone? It seems to be a new form of activity?"

Broken head nodded:

"Yes, Brother Meng, this PK event is not a traditional live broadcast, but a short video popularity challenge, which is quite interesting."

The event had just been announced not long ago, and most users didn't know much about it. When they heard the mention of injury, everyone cheered up.

Zhou Meng, on the other hand, swiped a hundred carnivals in a row, which made him feel sad.

Seeing the reward of 300,000 yuan, Baoshang immediately became excited and began to introduce the content of the event in the live broadcast room.

"Brother Meng, the rules for this event released by the Douyin platform are quite special."

He pulled out the homepage content of this event and then continued:

"In this event, Douyin officials will allocate one billion traffic every day to various popular hot words according to the audience's preferences, and divide these hot words into countless hot spots, and the anchors can

Video creation will be conducted under these hot spots, and the activity will last for three days, and the one with the highest traffic will be ranked first."

"What a hot word, I can't understand it!"

Damage was only briefly introduced, but the audience in the live broadcast room was confused.

According to their understanding, shouldn't this kind of activity be about anchors playing PK all the time, and then whoever is higher on the list wins?

Why can't I understand it at all this time?

Zhou Meng actually didn’t understand a bit.

This is not because his understanding ability is poor, but because the damage has just begun and has not been continued yet.

Therefore, Zhou Meng was not in a hurry and waited quietly for Baoshang to continue speaking.

"Don't worry, everyone, let me give you an example."

When Po Shang saw the incomprehensible barrages posted by many people, he didn't dare to show off anymore and quickly continued to speak:

"The content of this event is actually this."

"The first step is to create hot words. Any anchor can create hot words. For example, if you are a classical dance anchor, then you can create hot words related to this, such as [Dance] or [Classical Dance]

."

"With this hot word, other dance anchors can shoot videos under this hot word. The more anchors who choose this hot word to shoot, the higher the traffic to this hot word will be."

"Therefore, anchors have to make a choice when choosing to create new hot words or add already created hot words that are relatively popular. If no one clicks on the hot words you create, then your video traffic will be reduced.

It’s going to be bad.”

I was also surprised when I heard about this week’s dream.

Isn’t this Douyin’s recommendation mechanism?

Just like during the Chinese New Year, he set off 100 million fireworks next to the Magic City. During that time, the entire Douyin was occupied by the word "Fireworks Incident".

If placed in this event, the fireworks incident is a hot word. Everyone can click on this hot word and choose to shoot a video here.

For example, a dancing anchor can choose [Dance], a singing anchor can choose [Music], a food anchor can choose [Food], etc.

But the total traffic of all these hot words given by Douyin is certain every day, which is one billion.

If dance accounts for 500 million, then the remaining 500 million will be divided equally among the rest.

On the other hand, the more categories there are, the less popularity a single category can receive, and the more popular ones that can get traffic, such as dance and music, are definitely more popular than food.

many.

But at the same time, there will definitely be a lot of anchors participating. How much traffic you can get depends on the quality of your work.

Damage also continued:

"After the first step of creating hot words is completed, the second step is to publish the video under the hot words. As long as you publish the video, you can get Douyin official traffic. If you compare it in the same period, the one with the most likes will win.

."

"The event lasts for three days. Each anchor can only shoot one entry per day. After the event, the total number of likes will be calculated by an algorithm. The one with the most likes will be ranked first."

Baoshang added some more and told all the contents.

At this time, the audience in the live broadcast room basically understood everything.

"In that case, it seems like there will be no big brother in this competition, right?"

Some members of the audience looked at each other.

If it is compared with the number of likes for a short video, then wouldn’t it be necessary for the big brothers to rank the anchors?

Moreover, there are only three participating videos, and the total traffic is fixed. Doesn’t that mean that the upper limit is already prepared?

Many fans are talking a lot.

They don't want to see this kind of activity. What they want to see is big brothers competing against each other. That's the most interesting thing.

"No, no, no, that's not the case."

Seeing everyone saying that Big Brother was of no use in this event, Po Shang shook his head and rejected it.

"In this event, Big Brother was not only useful, but also very useful."

Zhou Meng was in the live broadcast room, and he didn't mean to give a riddle gift as a gift. He directly clicked on the short video popularity rules of the Douyin platform:

"As you can see, the popularity of anchors' short videos is generally divided into three directions."

"The first one is the quality of the work. As long as the quality of the work is good, Douyin will push the works on a periodic basis and continue to expand the user base to gain traffic."

"The second is the total number of fans of the anchor. As long as you are a fan of the anchor, you will have a high probability of receiving push notifications of the anchor's latest videos."

“And the third one is Doujia and tipping. This part of the traffic is also the fastest effective and the most comprehensive traffic.”

It is difficult to obtain too much traffic in one day based on the quality of works and fan recommendations, because it takes time to verify the range of recommendations.

Generally speaking, if a video posted by a blogger with tens of millions of people can get 100,000 likes in one day, it is incredible.

It usually takes a week or even half a month after they post a video to get more than a million likes. This is why when many people use Douyin, the videos they get are from a few days ago.

And 100,000 likes, is that enough for anchors who want to hit the charts?

Therefore, if these anchors want to get more likes for their videos, Tiktok and tipping are necessary. www.81zw.??m

You should rely on Doujia and live broadcast to attract traffic to your videos.

It’s easiest if you have a big brother, just add a batch on TikTok and reward a batch on live broadcast.
Chapter completed!