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Chapter 319 Advertising Season

"Li, you are joking. It is our bank's responsibility to help companies grow." Henry said solemnly.

Li Wen complained in his heart that this ghost guy had learned all the tricks of the Daxia people, and he still had to make excuses and smile at the same time.

In fact, he knew that Henry's interest rate of five points today was already very little. Borrowing five million would only cost 250,000 a year. This was all a good friendship price.

You must know that the run on Chinese banks last year has had a huge impact on Hong Kong's financial industry. Now most banks are tightening their money supply in order to survive the cold winter.

However, the emergence of Daqin Daily, coupled with its recent performance, and Li Wen's novels are still very good as trump cards.

Standard Chartered also wanted to take this opportunity to build a good relationship with Daqin Daily when it first emerged, and lay the foundation for good cooperation in the future.

Last year, HSBC acquired half of Hang Seng's shares, and dividends grew rapidly due to last year's financial crisis.

Standard Chartered is a little panicked now. If they don't take action, the second position will no longer hold any value, so high-quality upstarts like Li Wen have become their target.

After chatting with Henry for more than an hour, Li Wen left with satisfaction. The business was done. As long as there are no problems, the loan will be paid in two days.

Not all of Li Wen's 5 million loan was used on new books. That would be too extravagant and a desperate move.

After waiting for two days, the loan from Standard Chartered Bank was received. Li Wen immediately allocated 1 million to Sing Tao and asked it to be responsible for the sale.

This one million is enough, the cost of a book is only two yuan, and Li Wen doesn't have to pay royalties. Hundreds of thousands of copies in the early stage can completely cover Hong Kong Island, Bay Road, Nanyang, and Xiaoli.

Of course, part of the remaining four million will be used to expand the newspaper's team. Daqin Daily is now a big newspaper, so naturally it can't be like the three or two big cats it used to be.

Li Wen not only has to fill the positions of reporters and editors, but also has staff stationed in Hong Kong, Southeast Asia, and even some major countries.

In addition to personnel issues, an evening newspaper, magazine, and weekly were also established; these miscellaneous items totaled close to 3 million.

After some arrangements, the layout of the print media was basically completed. Li Wen couldn't help feeling that the Hong Kong dollar in the 1960s was really durable.

In the end, Li Wen only had over 1.2 million left on hand, but this was enough for the time being.

Li Wen is not a very aggressive person. After all, he has only been in Hong Kong for less than two months. Take your time and there will be plenty of opportunities.

The Daqin Daily system is gradually improving. With the arrival of the advertising season, companies from Hong Kong, Nanyang and even many foreign companies with business in Hong Kong have flocked to the Daqin Daily office building.

Li Wen did not adopt the situation of the Hong Kong newspaper industry in the past where advertisements were flying all over the place.

Wei Guangping was clearly required to appear only six advertisements in each issue of the newspaper, and they could not be of the same type.

Moreover, only two of the six advertisements are placed prominently on the front page, while the others are inserted on the back page.

The announcement of this move by Daqin Daily caught all the advertisers off guard. The big merchants laughed heartily, while the small merchants looked constipated.

However, all advertisers are interested in this initiative of Daqin Daily, which will be more effective for their advertising.

This also led to the final result of the auction. Daqin Daily made a lot of money, with a month's advertising revenue reaching 700,000.

Li Wen looked at the advertising report in front of him and nodded with satisfaction. The results in the first advertising season were already very good. After all, Daqin Daily had not yet let its sponsors see the results.

However, he knew that the advertising prices of their Daqin Daily would become higher and higher, and the advertising space would become more and more popular.

"Editor Wei, the results of this advertising season are good, and the promotion department has contributed a lot. Based on the original reward, each person will receive one point at home.

I will not touch the next money, including the expenses for the next six months, and will develop the newspaper entirely.

My request is that Daqin Daily should first become the largest newspaper in Hong Kong. Our news should be the latest, fastest, and most accurate, our services should be the best, most comprehensive, and broad, and our work should be the most meticulous, professional, and neutral.

Also, don’t criticize the mainland. You can evaluate objectively, don’t make subjective assumptions, and don’t be influenced by others. I will bear all the consequences, understand?” Li Wen asked, looking at Wei Guangping, who was sitting respectfully in front of him.

"Mr. Li, I have taken note of all your instructions." Wei Guangping now admired Li Wen.

"Editor Wei, I didn't invite you here to be the editor-in-chief. You have to work hard!

Today I will make a promise here: within one year, Daqin Daily’s influence will reach Hong Kong Island, Bay Island, and Nanyang.

If the total sales volume of the daily newspaper reaches one million copies, then I will set up a joint-stock company, reward you with 1% of the shares, and make you the chairman of Daqin Daily." Li Wen personally made Wei Guangping a cup of tea and handed it over.

.

"Mr. Li, is this true?" Wei Guang stuttered a bit as he was nearly knocked unconscious by the unexpected pie.

Daqin Daily is a wholly-owned company of Li Wen, and its advertising is worth at least tens of millions after the season.

If he reaches the million-dollar share mentioned by Li Wen, then Daqin Daily will be worth at least hundreds of millions, and he will become a millionaire in an instant.

This is something Wei Guangping never dared to think about. You must know that in the United States in the 1960s, millionaires were all wealthy.

Li Wen didn't speak and nodded directly.

"Mr. Li, just look at it! You have laid such a good foundation for me, and you still trust me, Wei Guangping, so much. I must be very upset." Wei Guangping suddenly became angry.

As time went by, in addition to the rapid development of Daqin Daily, Li Wen's space science and technology novels began to become popular in Asia.

Thanks to the space hegemony between the Bear Country and the Ugly Country in recent years, space science and technology novels have exploded in the market as soon as they were released.

The novels written by Li Wen are not particularly exaggerated, and most of them refer to technologies that have already existed in later generations.

After all, many scientific and technological achievements in the novel have already appeared, the novel is just more exaggerated.

But that's it, the closer it is to reality, the more people yearn for it. If it breaks through the miracles of heaven, it will become theology. The result of writing like this is obvious, and it has attracted the pursuit of countless young people.

All the 300,000 copies printed in the previous issue have been sold, and now orders from various countries and regions are coming in like pieces of paper.

"Mr. Li, you are now in the newspaper industry, and you have a double harvest of novels! I really shouldn't have let you, the God of Wealth, go away in the first place." Hu Xian'er, opposite Li Wen, said with a smile.

"Dr. Hu, you are ridiculous! Daqin Daily is just making a small fuss, and it still can't compare with your Xingdao.

However, your company has given me quite a surprise recently in terms of novels, and I am here today to thank Director Hu for his full support. Peninsula is treating me to a treat at noon today, and I ask Ms. Hu to show her appreciation!" Li Wen said with a smile.
Chapter completed!
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