Chapter 16 Advanced Customization(1/2)
Author: Trojanrw
Sitting on the rounded corduroy sofa on the middle of the second floor, look at the staff who came and go in the display room, and look at Han Yi, who was smiling around him, was a little bit embarrassed.
Advanced customization ... What is the situation?
Xu Yiru is no stranger to luxury goods. In fact, she used the first luxury goods in her life before she was full of one year old.
Hermes' Kabrio Baby pajama suit.
One of the many small gadgets for the mother's Kelly bag.
The family has a good family, and he has also been carefully raised since he was a child. Xu Yiru's middle school time spent in Nantou Private Pudai Senior High School. It is one of the most well -known Buddhist and private schools in the whole treasure. The founder of the school is from Shuchuan.
The Sangha education concept of "Teaching, Fude, Zen" in the Wejue Grand monk of Yingchuan County, provincial Yingxuan County, is the core spirit of Nantou Private Puzai Senior High School. Therefore, in schools, no students will allow students to allow students to allow students to allow students to allow students
What is the thing that produces comparisons and material desires.
But even so, the family prepared Xu Yiru's unsatisfactory luxury goods. For the simplest example, even the shading curtains on her bed were woven by Nuo Youya's cashmere.
The parents of the Xu family hoped that by providing a full range of generous conditions, Xu Yiru could be fully materially satisfied early, so that she would not do something disgraceful stupid thing because of her pursuit of luxury life after adulthood.
This is the rich family of most raw daughters, and it is extremely consistent.
Which kid wants to buy two luxury goods and hook my daughter to hand, it is a night.
The parents' painstaking efforts were not in vain. Xu Yiru grew up to the present. There was no worry in terms of material aspects, and it has been logically transformed into a ladylike lady who is not happy.
At the University of Southern California, countless wealthy people and young people wanted to use money to move her. Xu Yiru was arrears even in front of the rhetoric, and the gifts in front of them were rejected. After all, even if you are a trust fund baby who reads USC
Fortune? What you buy is nothing more than Hermes' bag, Mano Luo Berlanik's shoes, and the necklace of Van Cleef & B.
Xiaoru is a wardrobe, do you need to accept you?
Even if she saw Han Yi's Ferrari two days ago, Xu Yiru did not touch it at all. She was surprised, but she was just a sudden wealth of a close friend.
But now, even Xu Yiru, who stops water, can't help but have a hint of waves.
Xu Yiru hasn't bought a high -level customized thing. In 2013, the mother who celebrated her 18 -year -old adult ceremony in 2013, Dior on Montada Street in Paris bought her a 2013 autumn and winter high -definition series of black sleeveless black sleeveless series worth 6,000 euros.
Coat.
But that was the finished product hung in the store after the release of the Gaoding series. In the final analysis, it is no different from the real clothing series.
Now, being serving her, but the director of Chanel customization service department, the unquestionable power figures of the advanced custom world, the pride of the Danish fashion industry, Sigride Dilong.
"Yi Yi, this is too exaggerated." Stealing at the Sigride Dilong who was choosing a template in front of the shelves, Xu Yiru touched Han Yi's back with his fingertips, and said quietly, "This is this is what is
Wandering it casually? Isn't this the trial of Santang? "
"I don't know it is this battle." Han Yi took a sip of cola with ice plus lemon and shook his head. "I want to give you a gift and call Olivia.
I think this is good, so let her set it down. "
"God." Xu Yiru bit his lower lip and looked at this situation.
Xiao Ru quietly picked up his mobile phone, opened the scottrade, and was ready to take some cash.
"What are you doing?" Han Yi's log keenly identified the LOGO of the stock trading software. He pressed Xu Yiru's hand and widened his eyes, "Say, please treat me."
"Very expensive." Xu Yiru responded weakly.
"How expensive can it be?"
"I don't know anything else, that one, at least 100 million dollars."
Xu Yiru used his eyes to signal Han Yi, and looked at the concept dress placed on the end of the temporary display room on the end of the wall.
The complicated pattern looks like the extremely expensive silk and streaming texture, and there are obviously irregular sequins sewn by hand, which vividly shows the polishing time that it will never be less than 500 hours.
As a man, Han Yi is not clear about the concept of advanced customization, but Xu Yiru is no stranger to this.
French HAUTE COUTURE, literally translated, is the meaning of high -level custom clothing. Although this concept began in Paris, it has always been called the treasure of French contemporary culture, in fact, the first to introduce custom fashion concepts to the fashion industry to the fashion industry
It is a women's clothing designer from the United Kingdom, Charles Frederick-Vol.
In 1858, Vols founded the first advanced custom studio in Paris to provide clothing services for the high -level European mainland.
, Put on a layer of art aura.
In 1868, ten years after the barbaric growing, Paris blooming high -level fashion houses united and established a French senior fashion association to formulate unified standards for the advanced customized industry.
The costume art created by the top group is not plagiarized. After each customized fashion is released, the model will be registered by the model to leave a record of copyright protection.
After the Second World War, the senior fashion industry flourished. To this day, it has become one of France's most powerful cultural output products in the world.
The right to define. The guild stipulates that any fashion brand can customize clothes for customers, that is, "Couture", but if a brand's customized clothing line wants to be identified as "haute count", it must meet the following three conditions at the same time
Besides
1. The design must be exclusively customized for private customers, and the number of tested clothes must be more than once.
2. ATELIER, who must hire at least 15 employees in Paris, is a handmade studio.
3. In spring and summer, autumn and winter, you must show at least 35 custom fashion to the Paris media. The daily installation and evening dress are included.
Due to strict conditional restrictions, luxury brands around the world are not counted like gravel, but Grand Couturiers, that is, the title of a large fashion division, can officially use the high -level custom title, only sixteen houses.
Brand Chanel, Christian-Dior, Alexander-Vorge, Magila, Givenchy, Jean Paul Guti, and foreign brands with studios in Paris, such as Jenbatista-Wi from Italy
Lee and Elsa Skia Parrari.
In addition to sixteen official members, the French senior fashion committee will also invite them to think that the potential clothing brands will become a guest member. If the guest members are invited to participate in the French high -definition fashion week in four consecutive fashion seasons, they will have the opportunity to be promoted to formal members.
Like the popular Lebanon brand Zuhai Mura, which has been popular globally in recent years, is working hard to obtain the status of formal members.
The guest members cannot use the log of haute counture. They can only be called Couture. No one dares to modify themselves at will. If there is a move, it will only become the laughing stock of the entire fashion industry.
With the advent of the era of globalization, in order to further expand its influence, the guild also absorbed eight brands with high fashion studios outside Paris City, including Aleia of North Africa Tunisia, and Eri-Saab in Lebanon
There are also the Harun Tiannu, Armani, Fenti, and Versace of Italy, as a guild international member, also known as communication members or prospective members.
But in the final analysis, in the rowed of French fashion industry, it is difficult for these brands to get real recognition. You know, the eyes of the guild are higher than the top of the top.
Kicking out of the formal member team, triggering a stir.
It can really be a brand that has been in a high stable seat for decades.
Among them, Chanel is a well -deserved number one player.
In order to maintain the status of the boss of the high -definition world, at the beginning of the century, Chanel bought the embroidery master Lesaji, the feather expert Lemari, the top shoe Masaro, the golden craftsman Gusenz, the custom jewelry brand Dilu, the female hat manufacturing
The Shangmimelu House, as well as the seven most respected handmade studios of Paris, including Jaye supplier, to ensure the unspeakability of the Chanel's high -definition series.
Almost every quarter, Chanel can exhibit more than 100 custom fashion at high fashion weeks. This is an astronomical figure that is difficult to reach by other brands in the high fashion industry.
The customer group is extremely difficult to expand. Even in the tenth year of the 21st century, the world can really buy consumers who often buy high -definition products, but 4,000 people.
These four thousand people are like the nobles who support musicians in the court and private mansion during the romantic period. They use their unpredictable wealth accumulation to provide nutrients for the most cutting -edge fashion art in the new century.
However, again, there is not only such four thousand people in this world that has the ability to buy high fashion. Some rich people are not interested in high -level customization, they trust their private tailors for many years.
After using this kind of thing to decorate your own stage.
If you are Wallen Buffett, even love to drink cherry flavor cola can be the fashion that others are fighting. What else must be used to customize clothes?
Everything you are unique.
But Xu Yiru, who has only bought one coat, is not a member of these 4,000 people, nor is it Wallen Buffett. Even if the family is rich and full, she still has a very distant distance from this class.
But today, the eternal overlord Chanel of the Gaoding fashion industry has sent their director of the customization department to make Xu Yiru tailoring in Xu Yiru.
"100,000." Han Yi crooked his head, "Just buy four pieces."
"It's really a karma, you ... By the way, how could they be in Los Angeles?" Xu Yiru glanced at his close friends helplessly, and did not continue to pick him up.
, But Chanel's advanced custom house will always only be in Paris.
There are 4,000 people who have the ability to buy, and there is no shortage of private planes flying to Europe.
"It is said that it is a high -definition tour of Chanel once every three to five years. Olivia said so." Han Yi recalled it and replied.
The tour exhibition. First in London, then New York, and then take advantage of Oscar week to help the stars in Los Angeles to help the star. "
"After the end, they will go to Asia. Magic capital, emperor capital, and then Tokyo." Han Yi pointed to Dile Pen who came towards them.
A client. "
"Ms. Dilong, I am glad to see you."
Although her heart was a little nervous, Xu Yiru's performance was generous. She stood up and reached out elegantly to Sigride Dilong.
"Hello, Ms. Xu." Sigride Dilong looked at Xu Yiru's dress and joked. "It seems that we have to persuade you to like Chanel."
"Can you let her come in in Dior and wear Chanel out of Chanel, it depends on you." Han Yi also nodded slightly and said with a smile. Regardless of how big she is the fashion industry, as long as you don't know, there is no psychological pressure, there is no psychological pressure.
"At least I hope so much."
"Then let's start." Sigride smiled and took the head of the head, took a color book from the assistant, and started with Xu Yiru and Han Yi. She didn't need to introduce herself because she wanted to go to a city, she wanted her to get her from her, she wanted her to get her from her.
Customers who serve will do their homework in advance.
"This is the high -end inspiration manual of Chanel in the spring of 2016. You can choose the existing shapes to be modified by us, and we will also make the custom -made manufacturing type for customers."
Some high -definition brands will adjust their existing designs for customers. Some brands are willing to sell suits without modifying, and some brands do not even sell the finished products. They only make customization.
To be continued...