Author: Trojanrw

"Keep it."

There was almost no hesitation, Zhao Yanzhen blurted out.

"Don't you think we should shoot a better MV for her?"

Han Yi pulled out the MV shot by Bi Li on Youtube on the "Ocean Eyes", and handed the phone to Zhao Yizhen. This MV was commissioned by the newcomer director Meghan-Thompson signed by Bili.

A purple water pattern projection was made on a white wall, and then a mirror to the end, let Bili sing the song completely.

"No, I think this is in line with her current identity positioning." Zhao Yizhen shook his head and said, "Bili is a SoundCloud musician. We need to leave this sense of ampodity as much as possible, so as to attract more potential fans

Follow. What we want is to make people feel that Billie Eilish is an independent singer with amazing talent, not another large brand of assembly line products. Of course, the MV of high -cost and large scenes is good, but this is from Bi Bi

The age, experience and labels of pears are conflict. "

"Everyone can only be a newcomer once, we should cherish her current stage. So my suggestion is to keep this MV and continue to promote it. Wait until the songs and videos have a certain traffic itself.

The company, then the label version MV, or the official version of the MV, no matter what you want to call it. "

"Describe your strategy in one sentence." Han Yi continued to challenge Zhao Yan.

"Let the internal bank hear the professionalism, and let the layman see the real sense." Zhao Yan frowned slightly, thinking about it for a while, "This is why we want to find Serbon Ghana for post-processing, but retain the mv coarseness.

Reasons. People in the industry only need to look at the list of production, and know that this is a high -standard work that needs to be treated seriously, but this view will not continue to the consumer market, because ordinary audiences do not know Cebalzon, and they can’t hear it.

Which part of the out is music creation and which part belongs to the later period. She is still the unremarkable original diamond in the eyes of the public, or the excellent texture. "

"Very great." Han Yi patted his hands gently, "The expression is accurate, and there is no problem in my opinion."

"Do you still need some meat, sir?"

Unexpectedly, Han Yi's applause attracted the meat cutter who was taking the barbecue in the front hall.

"Ah, no, don't need to ... give that lady some."

After the service staff left, Han Yi grinned embarrassed.

"He definitely thought I was a arrogant guy, summoned him with a patted."

"I don't think they would mind. You spent $ 36.95, and so far you only eaten three pieces of meat." Zhao Yan looked at Han Yi with a smile, with a trace of tone.

"I'm just balanced your consumption."

"It's not polite to say that a lady is so polite."

"I didn't say a lady." After that, Han Yi quickly transferred the topic, and did not give the girls with time. "Continue our plan. After the production, after the MV, you really come to the promotion level, what suggestions do you have?

"

"It's your turn to share creativity." Zhao Yan really spread his hand and focused on Han Yi. "Your knowledge in this area is much richer than me. First listen to your thoughts, and then be a demon spokesperson."

"Very fair, let's come." Han Yi's sitting straight, "First of all, we must recognize our limitations. At present, the biggest disadvantage is that there is no stable cooperative relationship with the platform."

"Are you talking about radio or streaming platform?"

"All."

"The national record company, whether it is large or small, will release hundreds of albums every week, thousands of singles. In the era of physical records, these music will be sent to the radio in the form of CD, and now people are on, people are on, people are on, while people are on, and people are now, while people are on, while people are in, while people are on, while people are in, while people are in, while people are in, while people are in, people are in, people are on, people are on, while people are on, while people are on.

The email is attached to the audition link. The program director of the radio, the music director and the DJ will pick out the suitable part from the received songs, put it in a weekly or monthly radio broadcast list. ""

"In order to play songs as much as possible, each record company will recruit special radio propaganda teams, responsible for lobbying the Federal and even the world's radio stations.

The relationship and viscosity between radio stations. Of course, although the FCC is strictly prohibited, there are many transactions under the countertops so far.

"And this is the first problem we are facing, the establishment of industry relations." Han Yi stretched out three fingers, "Global, Sony, Warner, every large music group has their long -term cooperation radio, relying on digging one or two one or two

Propaganda staff and public relations managers, or stuffing money to one or two radio music directors, are difficult to obtain a sufficient amount of radio resources nationwide. Even if they can enter the playlist, the chance of becoming Heavy Rotation is very small. "

Rotation is a proprietary term related to music radio, referring to the frequency of a song on a radio station. Light Rotation means that this song will only be played several times a week. Medium Rotation's song will be

There can be a few opportunities for emergence. If you can be put in the playlist of Heavy Rotation, this song will be played daily.

Radio propaganda was carried out.

Of course, there are some songs that will get Lunar Rotation, which is a non -golden time playback opportunity. Generally, it is played in the late night. This propaganda method will be more suitable for adults with more music, such as bandit rap or pop jazz.

"After two or three years, when we have continuous music output and stable industry relations, maybe the exposure of the radio can catch up. But now, it is just a" Ocean Eyes ", so don't consider the problem of the radio ...

Even if it is done, it is also a waste of effort. "

"So, is your strategy focusing on the music stream media platform?"

"It's not just a music streaming media, but the entire online."

Han Yi drank ice water, moistened his throat, and transferred from his mind to learning the precipitated information before continuing.

"In 2005, Billboard incorporated paid downloads into the list of list rankings. In 2007, the number of digital playback was added. In 2013, the video playback data of YouTube was further placed in the calculation formula.

Or sales equal to 75 online playback, equal to 1500 radio playback. ""

"I know, but this calculation method is still very inclined to play radio playback." Zhao Yizhen inserted into the words, "Sales and online playback are counted separately.

How many people's channels are just adjusting to this frequency, even if they are played, no matter whether these people are really listening. "

"Yes, otherwise the radio propaganda has long died. It is precisely because there is still the right to speak on the list ranking, and the data is well mixed with water.

After a pause, said, "Radio playing may be a new song to get attention, entering the barrier to enter the list, but as long as a song is popular online, you can still get good data and position.

"Style" when YouTube burst into fire, how can there be any radio broadcast? "

In fact, it is "GANGNAM STYLE" that becomes the first MV in the history of YouTube, and the endless network divine songs like "Harlem Shake" in 2012-2013, which eventually prompted the announced card magazine to make a will

YouTube playback times are also included in the decision of the list calculation.

"Are you going to buy YouTube ads for the MV? I remember that their price is not cheap." Zhao Yanzhen wrote and drawn on his mobile phone, and quickly found the official promotion fee standard for YouTube.

It is said that it costs at least $ 1,000 for 100,000 times. "

"Advertising will definitely do it. We will put it in several key cities according to the characteristic portraits of Bili listener."

"Where can I get a sufficient amount of portrait? The 246,000 playback of SoundCloud alone is definitely not enough, and the platform is too limited."

"This is the plan I want to propose. First of all, we should make song list promotion, whether it is Spotify, Apple Music or Tidal, we need to win as many song lists as possible on the platform. Officially, users are self -made.

"

"The song list is indeed increasingly important." Zhao Yan really agreed with this, "I see a series of revised measures of Spotify recently, and they have been adjusting the weight of the song list."

"Yes, the song list is the most important way for the next era of music channel marketing ... one of them." Han Yizhen said, "Even if it is an online platform, it has experienced several development stages of development. In the era of iTunes, the platform will be

The songs they want to recommend are on the homepage, other songs are placed in the classification list or the drop -down menu of the singer list. If the user wants to find a less mainstream song, it may take a lot of time and energy.

The record company is still firmly in the absolute hegemony. Only by the singles launched by their mainstream stars can we get a lot of exposure in the online world. "

"But with the emergence of music streaming platforms such as Spotify, the exposure of music is also innovating. The music streaming platform is different from iTunes that iTunes rely on paid to download and survive, so they need to show those on the homepage.

Browse into high-value products that are transformed into paid, Madonna, Britney, Michael Jackson. Danician era, the main sources of income from Spotify and Apple Music are members subscribing and advertising.

Keep users on the platform for a large number of free playback, thereby increasing membership conversion rate and advertising click rate. "

"Soon, Spotify found that because of the user's laziness inertia, they usually only browse the content of the homepage. If the music appears on the homepage is too small, the length of their use of the APP will be reduced ... and the screen is so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be so large that they can only be.

Can you put so many columns, how to plug in as many music as possible in the same number of boxes? "

"The song list? It turned out that only one single or a album was recommended. If it was replaced by the form of a song list, he could display hundreds of songs at the same time, right." Zhao Yan really captured Han Yi's core argument.

"Yes, the song list is the most effective way to improve the content of the homepage and the user time of the streaming platform. An song list that conforms to appetite can leave users on a platform for a long time, because they will directly collect the song lists directly

Every time I want to listen to this type of music, I will click on the song list and choose to play randomly. "Speaking of this, Han Yi strengthened his tone." Now it is just the starting period of the song list promotion.

……, at most one year ... You will see that the streaming media platforms all over the world have begun to use the personalized recommendation of the song list as a key research project. "

"Personalized recommendation?"

"Yes, imagine, in the future, the homepage you open, the homepage you opened, will be completely different." The short video platform that leads the trend of personalized recommendation is still six months before it is officially launched. Although the term of big data

It has been invented for more than 20 years, but it has been combined with user behavior mode and consumption habits to produce applications with market influence, and it has to wait two or three years.

Time is also the last window of the bet in advance.

Investing in Musically and Tik Tok, it seems that it will be on the agenda.

"The platform will study your listening habits, and then customize the push of the homepage for you. In this way, no matter when you open the APP, you can get the most in line with the music as soon as

Question. If each user has a separate homepage, the amount of content that the homepage can display is close to infinite in a broad sense. "

"Do you mean like Amazon, right? Recommended products according to the purchase habits. And Netflix."

"Oh, yes, just like them." Han Yi patted his head. In this era, there are already pioneers in using and refining this technology, but this trend has not been scraped into the music industry.

"This is the general trend of all industries, so we have to lay out in advance. What you need to do is, the truth is that after we signed a contract with Bili and Pholys, we are responsible for the relevant responsibility of receiving the streaming media platform as soon as possible.

People, establish a cooperative relationship with them, get the editor's recommendation song list from them. Regardless of traffic, regardless of the size, the next year or two will be an explosive growth trend. "

"I write it down." Zhao Yan really opened the memorandum and meticulously recorded it. Compared with the career, the temptation of barbecue seemed to be so big.

"Also, exploring users' self -made song lists, although the exposure level they now get is far less than the official song list, but soon, self -made song lists will become the mainstay in the field of personalized recommendation.

, Not from the machine. "

"Write a batch of high players, record their playback volume growth in a week, and then choose several song lists with the highest activity. If they are willing to sell
To be continued...