Chapter 80 Li Yi’s ability to carry goods

Author: round head and round belly

Chapter 80 Li Yi’s ability to carry goods

At the beginning of the preparation of the program, the person in charge of Meituan’s advertising business came to Wang Tian and wanted to sponsor the program and become the title sponsor.

Originally, both parties had already reached an agreement and the contract had been issued. Wang Tian even rejected a wealthy beverage manufacturer.

However, Meituan suddenly canceled the cooperation and switched to another variety show from a rival channel.

In desperation, Wang Tian had to choose Plan B and signed a contract with a company that made kitchen appliances.

However, today, the first day of live broadcast of the show, Meituan contacted her again and wanted to place advertisements in the show.

Wang Tian knew very well that Meituan saw the popularity of the program, so it came to place advertisements and wanted to take advantage of it.

Since the show started live broadcast in the morning, the popularity on the entire network has been high.

On Bibo and Douyin, sliced ​​videos related to the program have received tens of millions of views, and are still rising.

Among them, the video of Li Yi making soy sauce fried rice has the highest number of views. In less than a day, there have already been three to four million-view videos, and the popularity is rising rapidly.

Advertising and marketing people have a keen sense of smell, how could they miss such popularity?

Wang Tian’s response to Meituan’s back-and-forth behavior is simple: add more money.

Meituan responded quickly and agreed on the spot.

Seeing that they readily agreed, Wang Tian couldn't help but asked out of curiosity, what was the reason that made Meituan suddenly change its mind and would rather pay more to return to "Chinese Restaurant"?

Meituan didn’t hide it either.

The other party told Wang Tian that at noon, after Li Yi made soy sauce fried rice in the show, the order volume of fried rice in all Meituan and various regions suddenly increased by 42% compared to the same period.

And more than 90% of the fried rice is soy sauce fried rice.

The increase rate of soy sauce fried rice in the same period was as high as 3200%!

In other words, during the noon period, the soy sauce fried rice of the American group was sold like crazy! The sales volume increased 32 times!

More importantly, more than 68% of these orders came from inactive users.

Even 13% are from new users!

Attracting new users has always been Meituan’s top priority. In order to attract new users, Meituan has invested heavily in advertising and promotional activities.

According to internal data calculations, Meituan’s cost per acquisition of a new user has risen to nearly 50 yuan.

This wave of free new users directly helped Meituan save more than two million in promotion costs.

Not only that, this soy sauce fried rice craze also directly helped Meituan earn more than 1.2 million in net profit.

In other words, Li Yi helped Meituan earn more than three million by just making a profit on the show.

No matter how stupid the person in charge of Meituan is, he still sees that this is a trend.

So when he saw this data, the person in charge of Meituan's marketing department decided on the spot that he would insert an advertisement into "Chinese Restaurant" no matter what.

After learning about this situation, Wang Tian regretted it.

She regretted asking a low price.

If she had known this would be the case, she would have directly quoted ten times the advertising fee.

And even if it’s ten times, Meituan will pay!

So, she directly sent a message to her colleagues, asking them not to be busy issuing contracts and to wait and see.

Anyway, we already have a sponsor, so the show is not short of money for the time being.

In this trend, if you wait and see, you may gain more.

Sure enough, not long after she hung up the phone on Meituan, she received a call from Ele.me.

The head of Ele.me’s marketing department also discovered an anomaly in the data, and then investigated and found out that the original traffic came from “Chinese Restaurant”, which just started live broadcasting today.

So, the head of Ele.me’s marketing department contacted Mango TV, and then contacted Wang Tian.

From Ele.me, Wang Tian also learned an important news.

At the moment when the show is being broadcast live, the sales of Liangpi on the Ele.me platform are exploding. This is obviously directly related to the content of the Liangpi production in the show.

It is conceivable that the situation at Meituan is similar.

Knowing that Meituan had contacted Wang Tian, ​​the head of marketing at Ele.me directly said that Wang Tian could negotiate the price with Meituan. No matter what price Meituan offered, Ele.me would add 10% to Meituan’s price.

%.

After hanging up the phone, Wang Tian was in a good mood.

Her decision to wait was a wise one.

A piece of meat will become more and more delicious only if it is stared at by two wolves.

But she also knew that the meat that could attract these two wolves was not her, nor was it the star of the show, but Li Yi.

The most important thing about variety shows is not the artists or the audience, but the advertisers, that is, the sponsor dad.

As long as the sponsor's father is willing to spend money, anything can be discussed.

Therefore, even if some artists have a bad reputation, as long as the sponsor's father is willing to foot the bill, the program will often boldly hire the artist even at the risk of being scolded by the audience.

But if any artist dares to offend the sponsor's father, even if the audience's reputation is overwhelming, it will be difficult for him to appear again.

There is no doubt that Li Yi only appeared on the show for half a day and showed his strong influence and ability to bring goods.

And this is exactly what advertisers want most.

I noticed that Li Yi’s sponsors were not only Meituan and Ele.me, but also the title sponsor, Boss Electric, also called Wang Tian.

The person in charge of Robam Electric hopes that Li Yi can use more sponsored kitchen appliances in the show, because today the number of visits to Robam Electric’s direct-operated stores on major platforms increased by 26%.

Quite a few customers here have asked what models of electrical appliances Li Yi used in "Chinese Restaurant".

Among them, the most frequently asked questions are ovens and fresh cabinets. The oven featured in the photo was even sold out.

Naturally, Wang Tian would not neglect the naming sponsor's request, but she also explained that it was Li Yi's own decision to decide which appliance to use, and there was nothing he could do to force it if he didn't use it.

Boss Electric’s reply to this is just one sentence: add more money!

And Wang Tian couldn't say another word of rejection.

What else is there to say?

Even if she begs Li Yi on her knees, she still wants him to use more electrical appliances and kitchen utensils!

At this time, Li Yi knew nothing about this. He was busy preparing ingredients for tomorrow.

Most of the batter from the gluten washing has been consumed, and all of it has been made into cold skin, which has gone into the stomachs of the staff.

Not even a drop of the sauce that Li Yi cooked was left.

However, the washed gluten was not consumed too much because Li Yi wanted to use it to make vegetarian meat.

Wu Lei has already ground the black beans and mung beans, and is filtering the soy milk with the help of Liu Yifei and Zhao Jinmai, preparing to make tofu.

Huang Xiaoming, on the other hand, was boiling water to cook Erjingtiao peppers, which were the ingredients that Li Yi wanted to use to make a clear soup version of Mapo Tofu.

As for Li Yi, there were all kinds of mushrooms in front of him, some big and some small, some fat and some thin, some tall and some short, colorful and dazzling.

He took a large basin alone, filled it with water, and washed it carefully.

These mushrooms are the ingredients he uses to make the stock, as well as stuffing and base.

He didn't ask anyone to help him. He had to deal with all these mushrooms by himself.
Chapter completed!