Chapter 117, Being Slaughtered by Money [5th update, please subscribe, please vote monthly]

Author: The cat’s voice remains

Chapter 117, Being Slaughtered by Money [5th update, please subscribe, please vote monthly]

"It's finalized! Thank you everyone! President Zhou will treat us to a finalization banquet this afternoon!"

"oh oh!"

Amid cheers, the filming of "Love Across Time and Space" ended.

Zhou Yi suffered a small hemorrhage and held another lively closing banquet.

On the dinner table.

Lu Bu stopped drinking again.

Directors Yang Jun and Sun Taiquan praised him highly.

This also made Zhou Yi more and more sure of his vision. Although he couldn't sign in the company, he could cooperate and win-win. He pulled Lu Bu and said: "Xiao Lu, don't worry, this new script will definitely not It's worse than "Love Through Time and Space", just wait."

Looking at this look, he is already sixty percent drunk.

Lu Bu smiled and said nothing. Whether it was good or not will only be known after reading the script.

Yu Feihong drank a lot of wine and her face turned red. However, she had a good drinking capacity and was currently at least four points drunk.

After the wedding banquet was over, it was already late at night when she returned to the house she rented in Yanjing.

What Lu Bu didn't expect was that her fighting power was stronger when she was drunk than in her normal state.

Another tiring night.

At noon the next day, Yu Xiaoli rang the doorbell.

The person who opened the door was a neatly dressed Lu Bu.

She was only slightly surprised, but her expression soon returned to normal. She could guess what happened without asking. The only thing she could do was to envy Yu Feihong to the point of drooling.

"Looking for me or Feihong?" Lu Bu didn't say that Yu Feihong hadn't gotten up yet. He took revenge last night.

You do the first grade of junior high school, and I do the fifteenth grade.

Last time I was asked to hold on to the wall, but this time I was made to stay in bed.

"Looking for you." Yu Xiaoli ignored Yu Feihong, and after sitting down on the sofa, she said: "I recently received a message that a major factory may be looking for you to be a spokesperson. It's... wait, do you know about PHS? ?”

Lu Bu poured her a cup of tea, sat down on the sofa alone, and said, "I know, A Liang's mobile phone broke a while ago. He went to buy a new one, and someone recommended PHS to him, saying it was very popular recently."

Yu Xiaoli nodded and continued: "ZTE, our domestic PHS manufacturer, has a good impression of you and is already considering signing you as their PHS spokesperson."

ZTE is currently the only manufacturer in the world that can provide a complete set of GSM, CDMA, PHS (Personal Smartphone) mobile communication systems and mobile phone terminals at the same time.

However, compared with ZTE's huge market share in domestic telecommunications system equipment, its communication terminal products have a lower market share. Although it has two mobile phone licenses, GSM and CDMA, its mobile phone brand awareness is relatively poor.

So this year ZTE turned its attention to mobile terminals and used celebrities to help build brand awareness.

Lu Bu was one of the two people chosen by Zhongxing, the other was Li Lianjie.

Li Lianjie needs no introduction, his international reputation is second only to the Chinese kung fu superstar Cheng Cage.

At first glance, there is no need to compare, Li Lianjie directly beats Lu Bu.

But in fact, ZTE doesn't just look at reputation, it looks at comprehensiveness.

Lu Bu has advantages: he is young, popular, has a good reputation, and has a good image. The key is that he is cheaper than Li Lianjie.

After discussion at the meeting, more than half of the senior officials voted for Lu Bu.

So, they planned to make an appointment with Lu Bu.

Yu Xiaoli said again: "This is your chance."

Lu Bu asked in surprise: "What chance?"

Yu Xiaoli took a sip of tea and said: "Since the turn of the millennium, domestic entertainment has developed rapidly. More and more brands are looking for celebrity endorsement cooperation to achieve publicity, drive brand exposure, dissemination and convert fan consumption.

The purpose is the same, and celebrities can earn income and increase public awareness by filming advertisements for brands and acting as spokespersons.”

Lu Bu thought for a moment and said, "It seems to have this effect. I met many fans at the airport and told me, 'I also use Dabao.'"

Yu Xiaoli continued: "And this time is different, because whether it is Jinba, Dabao or Diaopai, there are too many competitors and a limited audience. PHS is cheaper than mobile phones, so it will definitely seize a larger market in the future. ZTE

It is also the dominant PHS company in China, so the feedback you get from it will definitely be higher."

Lu Bu felt dizzy after hearing this, and said directly: "Okay, then take it."

Anyway, the spokesperson contract he signed only cannot accept brands of the same type, but he can accept brands of different types at will.

With a good reputation and good quality, it can not only make money but also increase public awareness, so why not do it.

A few days later, Lu Bu followed Yu Xiaoli to meet with people from ZTE. The two sides reached an agreement during the first meeting.

The next day, the contract was signed.

Lu Bu became the spokesperson of ZTE PHS for two years with an endorsement fee of 3 million yuan.

ZTE announced the news in Shenzhen that day.

They spent a lot of money this time. In addition to spending 3 million to sign Lu Bu as the spokesperson, they also spent millions to bid for prime time advertisements on CCTV and many provincial TV stations, as well as on airports and train stations in major provinces and cities.

, advertising space in high-quality locations such as bus stations.

Moreover, they want to increase their visibility and seize market share in one go.

Regarding ZTE's ambitions, Lu Bu, the spokesperson, naturally fully cooperates with it.

The first advertisement was shot soon, and the slogan has become a classic in the history of advertising slogans: "Wired phone bills, wireless communication, and the wonderful PHS that you carry with you, you can live a charming life every day!"

The contract has been signed, but he still has this professionalism.

At the same time, Lu Bu is also very concerned about the sales of ZTE PHS, which is related to his interests.

After all, I only get half of the endorsement fee.

Moreover, good sales also mean that he has chosen the spokesperson well, and the commercial value will increase accordingly, and more brands will naturally seek him to endorse.

On the contrary, not only the endorsement fees will be affected, but future endorsements will also be affected.

Who would find someone to endorse their brand if their endorsement results in a huge increase in sales, or even goes bankrupt and disappears?

Here, I have to mention it as a cage, and the Jianghu people give me the nickname "Endorsement Killer".

The Aido VCD, Xiaobawang learning machine, and Phoenix Coke he endorsed are all gone.

But we can’t blame him entirely. Most of it is because we were eliminated from the market or our products were not competitive.

Here, the promotion of ZTE PHS is going on in full swing, and on the other side, Lu Bu has received good news.

He was shortlisted for the Magnolia Award at the 9th Magic City TV Festival.

Moreover, he was shortlisted for two awards at once, namely, Shen Lang was nominated for the Best Actor Award for his role in "Martial Arts", and Shen Liang was nominated for the Best Supporting Actor Award for his role in "Young Bao Qingtian".

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Half a month later, Shanghai Grand Theater.

The Magnolia Award was founded in 1986. Together with the China TV Drama Feitian Award and the China TV Golden Eagle Award, it is known as the three major awards for Chinese TV dramas. From the people in the industry to the masses, everyone is looking forward to it.

The weather is very good today. The drizzle that has been falling for a week has stopped. The sun is shining brightly and the air is fresh.

At dusk.

The red carpet of the awards ceremony was very lively, and both sides of the entrance were crowded with media reporters and fans.

Thank you all for your subscriptions, rewards, and votes. These are the motivation for Maozi to code. It’s not too much to ask for subscriptions and monthly passes every day, right?
Chapter completed!