Chapter 317, "The Promise": No one is my opponent!

Author: The cat’s voice remains

Chapter 317, "The Promise": No one is my opponent!

July, hot July, busy July.

Halfway through 2005, the China Film and Cinema Association announced data that the annual output of domestic films will once again set a new record, and is expected to reach 260 films.

Many directors who have moved to the mainland film market due to the downturn in the Hong Kong film market have come up with unique tricks to cater to the audience's tastes.

In order to cater to the comedy tastes of northern and southern audiences, Wei Jiahui will focus more on physical comedy and abandon verbal humor in "Himalaya Star";

"Bodhi Patriarch" Liu Zhenwei is full of emotions and brings "The Great Sage", a companion piece to "Westward Journey";

Xu Krypton chose the most popular large-scale costume martial arts movie in the mainland in recent years, and assembled superstars such as Zhang Guorong and Ming Ming to make "Seven Swords"...

However, "Himalayan Star" only received a box office of 15.6 million in Hong Kong and 12 million in the mainland; "The Great Sage" was slightly better, with a box office of 8.28 million in Hong Kong and 49 million in the mainland; both of them lost the qualification to compete for the annual crown.

On the 8th, Xu Krypton announced that "Seven Swords" will be released on National Day.

Old Monster Xu is full of confidence this time and is not afraid of the superhero blockbuster "Fantastic Four" adapted from Marvel's comic book of the same name, brought by 20th Century Fox Film Company, and directed by Chen Desen, starring Andy Lau, Huang Rihua and Mok Wenwei.

Fantasy drama film "Children's Dream".

Brother Chen Kai smiled when he saw the news.

"Why do you feel that your smile..." Chen Hong put down the newspaper, looked at him and said, "A bit 'disdainful'?"

"Is it so obvious?" Brother Chen Kai crossed his legs and said, "It's not that I'm disdainful, it's more of a pity. It's a pity that you know that "The Promise" is scheduled to be released on December 15th, but you don't dare to fight me head-on.

"

"This is normal. It's all about making money. There's no need to fight to the death." Chen Hong analyzed.

"It's not that I'm arrogant. No matter when "The Myth" and "Seven Swords" are released, they are no match for me." Brother Chen Kai is a hundred times more confident than Xu Krypton and Tang Jili, and he has already regarded the annual crown as his own.

Moreover, his goal is not just an annual crown, but the Golden Globe and Oscar for Best Foreign Language Film.

He wants to prove that he can make a film that surpasses "Farewell My Concubine" to eliminate all doubts from the outside world!

"I don't know much about "Seven Swords", but you have to pay attention to "The Myth". Lu Bu is very popular recently. He has become famous abroad." Chen Hong reminded.

"It doesn't matter, Hsieh Tingfeng and Cecilia Cheung are also very popular. Besides, one or two superstars and celebrities may be able to bring in a box office of 10 to 20 million, but they will never be able to handle hundreds of millions. In the end, the quality of the film itself must be excellent.

Okay." Brother Chen Kai talked eloquently.

That's the truth.

A movie's box office is ultimately not supported by fans. Fans can only guarantee a part of the box office, but they cannot create high box office.

Only if the quality of the movie is good, the reputation is fermented, and passers-by go to the cinema to watch it, can it support high box office.

"Have you made arrangements for the promotion of the movie?" Chen Hong asked.

"Well, isn't it popular to have variety shows now? I contacted "A Date with Lu Yu" and "Happy Camp", and then hyped up the relationship between Xie Tingfeng and Cecilia Cheung. The popularity is basically enough." Brother Chen Kai replied.

From a market perspective, there are only two major parameters that determine a movie's final box office performance, one is pre-screening popularity and the other is the film's reputation.

Among them, the pre-release popularity determines the film's opening performance, and the film's reputation determines the film's stamina coefficient.

If a movie has been shot and post-production completed, its reputation has been basically fixed and cannot be changed. Therefore, during the promotion stage of the movie, the only thing that can be changed is the pre-release popularity of the movie.

As for the warm-up of the movie, everyone's methods are similar. They can release trailers and stills, they can address some gossip and off-screen topics, and they can also go eccentric, but they cannot blur the focus and make people lose interest in the film itself.

The promotion arrangement of "Myth" in the Mainland is also based on variety shows. At the end of July, it will be on "Happy Camp", "The Show of the Year" and "The Same Song".

Then came the fan meetings held by Lu Bu in three cities: Yanjing, Hangzhou, and Chongqing between the beginning of August and the Chinese Valentine's Day. This was the final warm-up event before the release.

Tang Jili also considered speculating on the scandal between Lu Bu and Jin Xishan to attract attention, but Lu Bu disagreed. Speculating before going to bed, because it was all fake, it didn't matter, but speculating after going to bed, in case someone was watching and some clues were found.

That's it.

At this time, Lu Bu and Yu Feihong were filming the MV on the North Third Ring Road.

This year marks the successful rebirth of China’s recording industry.

Ten years ago, China's record industry was booming. In the following ten years, except for surviving, it basically didn't do much. It's not that there haven't been good record companies, good singers and good songs.

Overall, it's so depressed that people feel embarrassed to take a serious look at it.

The development of wireless business and the involvement of capital have made this industry show an unprecedented and magnificent scene.

After the reshuffle, some record companies were eliminated, and some new record companies joined in, such as Feile Records, which is a promoter of online songs, such as "Mouse Loves Rice" and "Song of Pigs".

Internet songs are all driven by it.

Compared with these new companies that are taking the wrong approach, the world's four major record companies, Universal International, Warner Records, EMI and Sony Music, are focusing on new forces in the music industry.

Among them, Sony Music was merged by BMG Boardman and Sony Records. After expanding its scale, it began to concentrate resources on the Chinese market and has already won singers such as Zhou Jialun, Cai Yilin, Wang Leehom, and Rainie Yang.

After the high-profile signing of Liu Yifei, Lu Bu was approached.

Since I couldn't sign him anymore, I just cooperated with him. The goal was to obtain the distribution rights and copyright of his album.

Generally speaking, album production includes four major steps.

1. Song production, including creation, screening, recording, and MV.

2. Review, copyright, income distribution, etc. There are many legal and interest issues involved when a singer releases an album.

3. Publicity work. After review and approval, the publisher can agree with the media for publicity, and then set the release date and platform of the album. Before that, the preview audio, title song, MV, etc. can be put on radio, TV, etc.

Publicity was carried out in magazines, newspapers, and online media.

4. Finally, the album is put on the shelves for sale.

Different types of albums, different recording plans, different number of songs, and different production times. For example, a folk album and a world-class album, from creation, recording, arranging, post-production to shelf sales, work

There is a huge difference in the amount of time, some may take a few weeks, some may take several months, or even longer.

Therefore, if a singer does not have a contract with a company, it is very difficult for him to release an album.

Cooperating with a record company is a good choice. The profit share is usually 30-70, and the copyright is calculated separately.

The conditions Sony Music offered Lu Bu were only slightly higher than the normal ones, so naturally they couldn't impress him.

Moreover, he has already reached a cooperation with Huangying Entertainment.

Yang Huangying only wants 30%, is responsible for distribution in markets outside the mainland, and has no intention of copyright.

Of course, it was also because he was deeply admired by Yang Huangying that he was able to get a contract that was impossible in the industry.

Declined Sony Music's invitation to collaborate and returned to MV shooting.

As of today, of the nine songs, only "Legend" and "Wind Blowing Wheat Waves" have two MVs that haven't been filmed yet.

Today's filming is "Wind Blowing Wheat Waves", the heroine is Yu Feihong.

This is a simple and romantic song.

It expresses the nostalgia of people in the noisy city for the simple and beautiful emotions of the past.

The style of the MV strives to be beautiful and warm.

They searched many places before finding an unharvested wheat field as a filming location.

The fields were golden, and the scattered wheat swayed gently in the breeze.

Yu Feihong's skirt swayed in the wind, and she flew up and down like a butterfly, running happily in the golden wheat field.

Lu Bu stood on the edge of the field and looked at her lovingly, with admiration, affection and appreciation in his eyes.

Yu Feihong wore a white pleated long skirt with air bangs, which made her look quite sweet, with a strong girlish vibe.

She must be a big wife. The beauty produced by every move is like bathing in the spring breeze, feeling more natural and comfortable.

"Every frame is beautiful."

"What more scripts are there? The two of them are already full of story as they go to that point."

"This is the most touching MV in this period of time."

Photographers, makeup artists, lighting engineers and others all lamented that beauty is not just on the face, beauty is not limited to youth, beauty is a whole.

Yu Feihong, who is over thirty years old, has shed his ignorance and youth, his eyes are full of history, but his face is frost-free, like a black pearl, exuding a soft luster, restrained and feminine.

Lu Bu, who was in his prime, was neither green nor immature. His eyes were firm and warm, and he exuded ultimate charm from the inside out. He was calm and composed, and had a superb temperament, which was very fascinating.

The MV is mainly produced to promote the song, focusing on the artistic conception of the music.

A good MV can add a lot of color to the song, and the combination of audio and video will make the listener feel more comfortable and understand the story of the song.

Although these nine MVs shot by Yu Feihong have different styles, they follow the same route. The plots, performances, and images all reflect the emotions expressed in the songs.

However, because the transition took a lot of time, the MV for "Wind Blowing Wheat Waves" took a total of two days to complete.

Then there is "Legend", which is Yu Feihong's favorite song.

In March 2002, on the plane flying back to Yanjing from Shenzhen, Lu Gengxu and Li Jian looked at each other speechlessly while holding the trophies they had just received. In the more than a year since Shuimu Nianhua was established, the two had different musical differences. getting bigger.

When the topic was brought up again, Lu Gengxu was young and energetic and said some angry words: "If you are like this and keep making the music you particularly like and want, you might as well leave."

Li Jian was stunned for a moment, but he thought it was okay to make his own music, and then replied: "You and I have different musical concepts. This will make both of us miserable, so I'll leave."
To be continued...