Chapter 116: Returning the Pearl Doubles the Ratings

Author: Stupid Old Leek

Chapter 116: Returning the Pearl Doubles the Ratings

"Chairman Wu, you really have a good vision! After so many years, ATV has finally surpassed TVB in prime time. Now everyone on the station is happier than during the New Year, and the previous decadence has been wiped away!

All the previous doubts about you taking away the production and broadcast rights have disappeared!

The newspapers outside are praising you for your wisdom!"

During the phone call, Zhou Liang Shuyi did not hesitate to praise Wu Nianzu and kept giving her high praise.

But what she said was not against her will at all, because it was all true! Moreover, Shuyi Zhou had been holding back her breath to prove herself, and she was prepared for a long-term war when she took office.

Unexpectedly, Wu Nianzu had a sharp eye and immediately arranged a hit drama, which directly blinded TVB and gave Zhou Liang Shuyi and all ATV people a surprise!

So this time I am really willing to sing praises to Wu Nianzu!

Wu Nianzu laughed when he heard this: "Mrs. Zhou, this is the result of everyone's joint efforts. It depends on you, Mrs. Zhou, to be in charge of the station to ensure the smooth operation of ATV in the future!

By the way, Mrs. Zhou, when the leading actors of "Huan Zhu Ge Ge" arrive in Hong Kong, you must take advantage of the current popularity and topics to promote it and expand its influence!"

"Don't worry, Mr. Wu, the follow-up publicity activities have been arranged." Zhou Liang Shuyi holds the trump card of "Huan Zhuge Ge" this time. If she doesn't show her face to TVB, she will have been living in vain for so many years.

!

Wu Nianzu was also relieved after hearing this. With Shuyi Zhou here, she should be able to resolve TVB's methods. After all, she knows the other party too well.

When he was making the album, he still wanted to use the song "Dang" to increase the popularity of F4. However, now that F4 has become popular, it is because the opening song sung by F4 brought some traffic to the premiere of "Huan Zhu Ge Ge".

.

Once the momentum of "Huan Zhuge Ge" picks up, it is basically unstoppable!

From a plot point of view, the story line is very simple, not brain-burning at all, just two contradictions: the real and fake Gege have mistaken identities in the palace. The queen has to deal with the little swallow every day, and the two parties are in conflict. This kind of TV series does not need to be brain-burning at all.

, which greatly increases the audience scope.

Moreover, the rhythm is tight and the excitement is dense. The little swallows are jumping around and making noises. The queen, Grandma Rong, is helpless and always frustrated. As soon as they find trouble with the little swallows, the emperor will scold them!

This kind of plot setting in which the bad guy is helpless against the protagonist will make the audience feel great!

It has the energetic, innocent and cute little Yanzi character that is loved by the elderly and children; it has the love story of "you love me, I love you" that is loved by young people; and it also has the conflict between parents and children and the palace that is loved by middle-aged teachers.

The fighting plot is suitable for all ages!

And the relaxed and cheerful atmosphere is suitable for the whole family to watch together.

Therefore, "Huan Zhuge Ge" in the previous life set off a storm as soon as it was released, sweeping across Asia.

In the previous life, after ATV introduced Hong Kong Island, it did not pay enough attention and did not put it in prime time at the beginning. As a result, the return of the pearl effect only began to slowly show up in the second week.

And Wu Nianzu is now not only vigorously promoting it, but also broadcasting it at prime time, and also having the bonus of F4 song title, which will definitely cause a stronger ratings effect on Hong Kong Island than in his previous life!

However, Wu Nianzu knows very well that this is just a prime time show and does not represent the overall ratings of ATV.

But he is not in a hurry. TV dramas are the core business of the two radio stations. He will rely on the follow-up excellent TV dramas to change the audience's inherent impression of ATV and TVB, and drive ATV's overall ratings to rise!

After hanging up the phone, Wu Nianzu turned around and returned to the practice room. The situation at ATV is now very good, and he has also made arrangements for several TV series to be produced.

He now has to devote all his energy to training, because their F4 Hung Hom concert will be coming soon!

When "Huan Zhu Ge Ge" was released, the focus of the media and the outside world was how Wu Nianzu, a big star, would take action to compete with TVB after he became the new chairman.

As for the new prime-time drama he advocated for, this Qiong Yao drama, whose main cast is composed of newcomers from the Mainland and Bay Area, the outside world is not optimistic about it. Not only does it not have any familiar faces, but it also has no Hong Kong flavor. How can it be made popular in Hong Kong Island?

Audiences love it?!

But what is surprising is that "My Fair Princess" surpassed TVB in ratings in just 4 episodes!

At this time, the focus of the media suddenly focused on the drama "Returning the Pearl". Soon after, the "Returning the Pearl" trend spread all over Hong Kong Island, and almost every household began to watch it.

TVB is also working hard, inserting and promoting clips from "Liao Zhai 2" at various times from morning to night, no less than 10 times a day!

In newspapers and media, they are no longer stingy, spending money to buy reports, buy good reviews, and buy headlines!

Several actors in the crew, led by the most famous Lu Songxian, shouted loudly at variety shows, radio stations, and shopping mall events. Even the behind-the-scenes production staff of the crew were forced to go to various office buildings to sweep the floors and hand out flyers!

At the same time, in the newspaper, TVB also specially found someone to detail the boring and nagging past Qiong Yao dramas, and find various faults with "Huan Zhuge Ge":

"Many plots in "Returning the Pearl" are childish and unreasonable!"

""Returning the Pearl" violates history in many places, and even the name is wrong. Princess is not the emperor's daughter at all!"

"Little Yanzi steals the princess from a good sister, his character is extremely low!"

However, no matter how many tricks TVB uses, they can't stop this chirping little swallow!

When a drama has a social impact, it will basically trigger a viewing trend, because everyone else is talking about this topic, and if you don’t watch it, you won’t even be qualified to interrupt tomorrow!

At this time, whether you scold it or praise it, it will only enhance this effect.

On the fifth day, TVB’s “Liao Zhai 2” had 24%, and ATV’s “My Fair Princess” had 30%.

On the sixth day, TVB’s “Liao Zhai 2” had 22%, and ATV’s “My Fair Princess” had 33%.

On the seventh day, TVB's "Liao Zhai 2" had 21%, and ATV's "Huan Zhu Ge Ge" had 35%.

On the eighth day, TVB's "Liao Zhai 2" scored 20%, Xiao Yanzi and Ziwei finally met again, and ATV's "Huan Zhu Ge Ge" surged 5 points to 40%!

On the ninth day, TVB's "Liao Zhai 2" finally couldn't hold on any longer, and its ratings fell below 20%, while ATV's "Huan Zhu Ge Ge" scored 42%, completing a double kill on TVB!

At this time, the outside media were all excited!

""My Fair Princess" has pushed ATV's ratings to double that of TVB! For the first time since the launch of the channel!"

"TVB continues to change its lineup, but it's still hard to stop Xiao Yanzi from showing off her skills and embroidering her legs!"

"TVB's prime time show is hard to protect, but "Huan Zhu Ge Ge" is unstoppable!"

"Wu Nianzu possesses the Midas touch, and in the first year of the year he created two dramas with great ratings: "Meteor Garden" and "Huanzhugege"!"

""Huan Zhu Ge Ge" beats TVB with its kingly power, and the sensational effect is like Halley's Comet!"

In the ATV TV building, all the employees have been working hard these days. In the past week, ATV actually beat TVB in prime time. The ratings not only surpassed TVB, but yesterday the ratings doubled that of TVB.

!

They feel as if they are living in a dream, and this is all brought about by the newly appointed Chairman Wu!

No matter what they thought before, no one will question any decision of Wu Nianzu now. Everyone believes that ATV will rise again under the leadership of Wu Nianzu!

Fang Yihua was sitting in the office chair at this time, looking a little weak and depressed.

Although she and Shao Liushu were already married, the two still maintained the habit of living apart, spending three hours together every night, and then Fang Yihua went home to rest.

Mentioning the recent hit "Huan Zhu Princess", Uncle Shao Liu only said one sentence last night: "Victory and defeat are common things in military affairs." Fang Yihua understood what it meant.

Obviously, in the current situation, everything that needs to be done has been done, but it can no longer change the unstoppable crushing trend of "Huan Zhu Ge Ge"!

"Let's switch "Liao Zhai 2" to the late night time slot!" Fang Yihua didn't want to say anything more and waved her hand.

Although she also knew that it was not "Liao Zhai 2"'s fault that she encountered a magical drama this time, but if she couldn't beat it, she would have to accept the punishment and the rules couldn't be broken!

Liu Shiyu, the producer of "Liao Zhai 2", was greatly relieved. This punishment was much better than the previous "Lam Sai Wing". Not only was the schedule better, but there was no mention of him cutting the plot. This was really better than what he had originally done.

Much better expected!

On the tenth day, Uncle Liu Shao was interviewed by reporters: "I watch "Huan Zhu Ge Ge" every night, it's very good." The reporter directly wrote the title: "Uncle Liu praised "Huan Zhu Ge Ge", and TVB lost the opening game and was convinced.

!”

At the same time, the protagonist group of "Huan Zhuge Ge" also arrived on Hong Kong Island!

"Weiwei, Bingbing, this way!"

Holding hands and following the pick-up staff out of the airport, Fan Bingbing and Zhao Wei saw Su Youpeng opening the window and waving to them in a car not far away.

The two girls walked a few steps quickly, and as soon as they got into the nanny's car, they hugged Lin Xinru.

"Little dolphin, long time no see!" Zhao Wei rubbed Lin Xinru's face.

Dolphin is Lin Xinru's nickname, and those who become close to her are called that after they get to know each other.

"Weiwei, Bingbing, I miss you so much!" Lin Xinru also held on to the two girls and refused to let go.

The crew of "Huanzhu" has been filming for half a year, and since they are all young people who are not yet 20, the relationship between the girls is good.

"Hey, you can't even see me as a living person!" Su Youpeng joked with the two women with a smile.

Fan Bingbing smiled and pointed at his face: "Wubaozi, you see your face has lost a lot of weight. Is it because the food in Wanwan is not as good as ours in Beijing?"

When filming in the capital, Su Youpeng, who came to the north for the first time, could not bear the cold. He ate a lot every day, wore thick clothes, and wrapped himself roundly, so he was nicknamed "Five Baozi" by the crew.

"No way, the food in our Wanwan is so delicious! I want to keep in good shape!"

At this time, Zhou Jie, who was wearing sunglasses, also came over and said hello with a smile: "Hello!"

Lin Xinru and Su Youpeng both responded politely, but they were obviously not as close to Zhao Wei and Fan Bingbing just now.

Zhou Jie just nodded and got into the car after being greeted by the staff.

During the filming last year, among the several protagonists, only Zhou Jie had acting experience and was considered the most professional actor.
To be continued...