Chapter 287 A new song is released, and paid sales directly exceed 300,000!
Chapter 287 The new song was released, and the paid sales volume exceeded 300,000!
Author: The evening breeze at half past six
Chapter 287 The new song was released, and the paid sales volume exceeded 300,000!
Ms. Wang Pei, the music director of Penguin Music on the other side of the phone, explained the next paid model project on their platform and the prospects for making money.
Simply put, listeners can listen for 30 seconds for free. If you want to listen to the full version, you must pay for the song.
It's probably a two-dollar price for a song.
If many people buy it, then as a creator of music, you can also make a lot of money!
"The current new monetization model is still in the testing stage, so I need a song that I can play particularly well, so I contacted you, Mr. Chen Kai."
Then, Chen Kai nodded directly, forgot the new song he just obtained, and sang a few choruses in a simple a cappella.
Ms. Wang Pei, the music director on the other side of the phone, felt instantly after listening to the chorus,
The only few places launched by the platform must be vacated for Chen Kai!
The melody of this song is catchy and can definitely become a hit.
And the point is that this is paid,
After the release, the purchase and sales volume will definitely not be too bad!
The price is two yuan. If 1 million people buy it, the profits generated will be as high as 2 million yuan!
It's quite scary, it can be more than a month membership of ten yuan, and you get more money.
Because if you have a membership, this user will listen to hundreds of paid songs a month. On average, the money assigned to the creator will be continuously compressed, and in the end there will be less money.
A user who has opened a membership of ten yuan and listens to 100 member songs a month. On average, the creators of each song can only earn one cent of membership share, and this dime has to be shared with the platform, and only a few cents are left after getting it.
Even if there are millions of members, the money you earn is still very small.
Otherwise, there wouldn't be so many singers who switched to film and acted as actors these days.
"Chen Kai, I think your song is very internet-like and very good. Judging from my experience in making music for so many years! I think if this song is released, it will definitely become popular!"
Chen Kai and music director Ms. Wang Pei talked on the phone for more than half an hour.
Half an hour later, it had already decided. This afternoon, Chen Kai went to the recording studio to record the song.
Then I sent it to the Ms. Wang Pei who just called for promotion on the entire platform!
Free 30-second chorus listening. If you want to listen to the full version, you have to pay two dollars. There is no way to listen to the membership, you have to pay two dollars.
In my previous life, this single purchase monetization model was also tested on a small scale by major music platforms, but netizens criticized it as if it were stupid.
It’s okay to have a membership, but I can’t listen to it after opening a membership? Do you have to buy it separately?
So it was cancelled urgently, so that members later became mainstream.
"How to say it, at present, this should be considered a bold business model attempt in the online music industry! If the final effect is not good, it is likely to be criticized by users. For example, it is fine if the membership charges, but now it has launched a single song purchase, a vicious capitalist, etc.! Then we may cancel this business model."
"But I believe that good works can turn everything around impossible!"
After the talk, Chen Kai hung up the phone, and then Qin Xiaoyu asked in a gossip without any accidents.
"Old Chen, so at around three o'clock this afternoon, do you have to go to the recording studio to record new songs? Then I will accompany you and take me with me, and I will go with you too."
Chen Kai smiled, then rubbed Qin Xiaoyu's head.
Of course he took Qin Xiaoyu with him.
In fact, it’s not just Xiaoyu himself, but Chen Kai is also the same. I feel that the two of them have been together for a long time.
It's a bit empty and not very adaptable.
Even if it's just a few hours apart, it's a bit uncomfortable.
At about three o'clock in the afternoon, Chen Kai and Qin Xiaoyu took a car directly and found a recording studio.
Qin Xiaoyu was waiting outside, Chen Kai went to record a song, and stayed in it for a lot of time. After he came out,
Qin Xiaoyu asked, "Old Chen, why did you spend so long when you go to record songs? Before, I often accompanied you to record songs, but it seems that the time has not been so long. Is it because the recording of songs not going well? Or is it because of other reasons?"
Chen Kai smiled, "That's not the case. The main reason is that in addition to recording the song, this song was also made into a DJ version, so it was the same song, but two versions."
DJ version, Xiaoyu was a little curious, although he liked to listen to some lyrical music in his daily life.
I don't like that kind of superficial, loud and noisy, like the kind of dance song in the bar, it really sounds a bit weird.
But after thinking about it, Lao Chen’s musical aesthetic is quite online.
Qin Xiaoyu knows,
So, I have to listen to it, "Old Chen, I'll listen to these two versions and see which one sounds better."
Chen Kai played it for a while, and the official version was played first. After listening to it, Qin Xiaoyu answered directly.
“Wow, this song is very nice”
Chen Kai replied with a smile, "You listen to this DJ version again."
"Okay" just after the song "Okay", Qin Xiaoyu became addicted to it instantly. "Old Chen, Lao Chen! You know, I don't like listening to this kind of DJ music very much, but why do I think your song is better than the original after it is made into a DJ version? What's the situation?"
Seeing Qin Xiaoyu's reaction, Chen Kai laughed haha, just like he thought,
Then he handed over the two songs directly to the email address of Ms. Wang Pei, music director of Penguin Music Platform.
By the way, I said it on WeChat,
After receiving the email, the other party immediately replied to WeChat.
"Okay, Mr. Chen Kai, I just received the files you sent. All of them have been recorded, right? Okay... Oh no, why are there two songs? You can't have been sent to repeat them, right? It turns out to be the DJ version."
As the director of a music platform,
I'm not really interested in this DJ version of music.
Basically, the DJ version is made by netizens based on the original song, but I just listened to it.
I actually found out that I forgot about this song. The DJ version sounds better than the original version! This is amazing!
So next,
Without saying a word, I arranged a major recommendation and pushed it to the homepage of Penguin Music APP and the open screen page!
After publishing,
Chen Kai noticed the private message on the backstage on his Penguin Music platform and it exploded directly!
He opened the background and read the private message.
Thousands of private messages were sent directly, including men and women.
"Dear Chen Kai, I am your loyal listener and fan. I especially like your music works! Including the previous gusts of wind, sorrow, ambiguity, and the song "I play your music every day"! I just opened the Penguin Music software, and the screen was the release interface of your new song. I was instantly excited. My favorite singer released a new song, so I must support it!"
"After opening it, I saw that it was a charge. The key is that I listened to the chorus for 30 seconds, especially the DJ version, which is so nice! So Chen Kai, a netizen who has been free on the Internet for many years, actually recharged four dollars for the first time. After buying your new songs, I forgot the official version, and the DJ version, which cost four dollars!"
In addition to this private message,
Chen Kai slid down, and he couldn't turn the bottom at all.
He also checked the background of his creation. In just a few minutes, he bought his new songs and the official version more than 10,000 times.
In other words, more than 20,000 yuan of profits were created.
It's only a few minutes!
The most outrageous thing is that I forgot the DJ version. The current purchases have reached 50,000 times.
Good guy,
That is to say, the combined income of two versions of the same song has exceeded more than 100,000 yuan.
Even if you share the money with Penguin Music, if you get it, it will probably look like 40,000 or 50,000!
Moreover, the number of purchases continues to rise!
Qin Xiaoyu sat next to Chen Kai, just took out his cell phone and browsed Chen Kai's new song's comment section.
"Old Chen, what am I saying? Your song is so nice. Even if it is a paid song, it needs to be purchased separately, there will definitely be many people supporting you! And, as I expected, the number of messages left in the DJ version's comment area has quickly exceeded 3,000! The official version's comment area currently has only 1,000 comments! In other words, the DJ version is even more popular than the official version!"
Chen Kai smiled, he was not surprised.
Seeing the sales of this song, it was only a few minutes later. The combined sales of the official version and the DJ version actually exceeded 100,000.
The director of Penguin Music Platform sent a WeChat message instantly.
"My God, Chen Kai, have you just noticed the sales in the backstage? In just a few minutes, the combined sales of the two songs actually reached 100,000! If this exceeds 24 hours, how much will it mean!"
"Originally, our platform planned to follow the member business model. The paid model for single purchase is only in the test stage. If the effect is not good, no one is willing to pay, and the user is criticized by our platform for being embarrassed. Then we must consider strangling this paid model to death in the cradle and concentrate on developing the member listening business model in the future. But now it seems that as long as there are good works, the single payment model can definitely be done!!"
No wonder Wang Pei is so excited.
Because the income generated by purchasing singles is not the same as membership income,
In the next half an hour, Chen Kai noticed it and forgot the paid sales of the DJ version, which directly exceeded 300,000 times!
In other words, more than 600,000 were generated instantly!
In addition to sharing the platform, you should get 300,000 yuan! Moreover, this is only half an hour of sales!!
Chapter completed!