Chapter 103 Xu Lei’s execution ability

Author: Banlou Yaofeng

Chapter 103 Xu Lei’s execution ability

No surprise, Xu Lei chose to join Jumei. Hoye, which was acquired by Focus, quickly approved Xu Lei's resignation. A few days later, Xu Lei and Qu Li flew to Yangcheng together.

"Jumei is a technology-driven company. Our core competitiveness is the middle platform 1.0 system we are building. There is complex backend technical support behind it. I don't know much about it. Lin Bing is responsible for this area and occupies a large part of it. Cost." Qu Li took Xu Lei to various departments of Jumei and got to know everyone by the way.

“Isn’t it a big financial pressure to do this?”

"So, we are under heavy pressure. The C2C model Taobao has accumulated huge advantages and cultivated a strong team. Only the asset-heavy B2C can defeat Taobao in the future through differentiated competition."

"But the Internet is fast against the slow. Now we are slow. Can we really catch up with Taobao in the future?"

"This relies on cloud computing. One thing you may not know is that e-commerce websites bear different pressures at different times. Sometimes there are a lot of idle computing resources, sometimes they are overloaded, and there are DDoS attacks from the outside world. .

When e-commerce is growing rapidly, idle computing resources are nothing, it is just hardware investment in advance. Once the development of e-commerce slows down, there will be a huge waste of resources. Cloud computing can solve this problem. And it also has the opportunity to become Internet infrastructure and become one of the company's important sources of profit..."

"Then how long can our technological advantage be maintained? Ahri will have more manpower, material and financial resources than us by then. How will we respond?"

"I don't know. It's impossible for me to predict the future. I can only try my best to do everything well now and create possibility out of the impossibility."

Ali Taobao is a god-like existence in the Chinese e-commerce market. If you started a business in the early 21st century, you might be able to compete with Taobao. But now, Ali has become a trend. How to compete with it? The most powerful Internet company in China Qian's two Internet companies, Baidu and Penguin, both entered the C2C market, but were still beaten to a pulp by Taobao. Quli is short of money and people, how capable it is of surpassing Taobao, and besides, it will also face moral traps.

Everyone knows that Qu Li’s Jumei grew up on Taobao, and in turn wants to eliminate Taobao. Is this a traitor?

Xu Lei had no choice but to follow Qu Li and visit the foundry. He was familiar with the processes of the three major brands, Xiangyun, Danlin and Quanmian Times. To a certain extent, they were the main source of profits.

"We are about to start the road of full-category expansion. This is a huge challenge for us..." Qu Li started to beat the chicken blood

"We need to analyze the best-selling categories based on Taobao consumption data, and comprehensively consider logistics and distribution to determine priorities, starting with shoes, then daily necessities."

"Actually, I think we can directly develop mobile phones, computers, digital small appliances. The industrial chain in Guangdong Province is concentrated, and distribution is not difficult..."

"I think about it, but I'm afraid that we... we don't have experience..." Qu Li wanted to say that he was worried about the team's ability. The unit price of mobile phones, digital computers, and small home appliances was relatively high, and the risks were relatively high.

“I didn’t have any experience selling clothes at the beginning, and we didn’t get it right in one step.”

"In this case, you decide when you are ready and when you will go!"

"Okay!" Xu Lei smiled with satisfaction

An e-commerce company with only about 30 million in a quarter actually has 500 million in cash. Such weird things happen, so it should be taken advantage of.

Then there is the logistics. Cash on delivery will be realized in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, Hangzhou, Rong, Chongqing, Chongqing, and Guangdong provinces within half a year, and a nationwide logistics and transportation network will be built within one year.

Online payment is suitable for trendy people who dare to take risks and have strong hands-on ability, while cash on delivery can obviously allow users who are not very familiar with online payment to try it, which is equivalent to increasing the target user group.

Zhou Ting took over the important task of self-operated logistics and information management began with him.

Things at Jumei are becoming more and more complicated, the size of the purchasing team is getting bigger and bigger, and the pressure on internal control is getting bigger and bigger. He originally wanted to run away, but there are things for him to deal with every day. For example, in addition to major international shoe brands,

Domestic ones are concentrated in Jinjiang and Putian, fujian. Do you want to visit?

It seems feasible. Anta will be listed in Xiangjiang this year. Exploring the e-commerce market will obviously help them tell stories. So Qu Li and Xu Leifei went to Jinjiang to discuss cooperation and received a warm welcome. Jumei's principle is not to accept suppliers.

We were invited to a banquet, so we soon entered the formal negotiation stage.

Anta's CEO is a young and promising representative. Because of his special contribution to Zhongguo Sports, he was named the 17th "Zhongguo Top Ten Outstanding Young People". However, his personal marketing ability is obviously not as good as Qu Li's.

In just two years, his national popularity has surpassed that of Mr. Ding.

At the beginning, the scale of Jumei's procurement will not be very large, but who wants Anta to have the demand? They sign a large intention contract and a long-term cooperation agreement, and then hold a press conference together. It is convenient for others and for ourselves.

In such a press conference, Qu Li is basically a tool, and he is not the protagonist. Even when reporters ask him, he is optimistic about e-commerce sales and Anta.

Under Mr. Ding's introduction, Jumei's business in Jinjiang is developing smoothly. Don't ask where the shoes produced by Quli in Jinjiang are shipped. Even if you ask him, he doesn't know. This involves overall planning.

After sports shoes, there are also leather shoes and other categories. Perhaps because of the popularity of Quli and Jumei, and Quli who comes to the door in person, his sincerity and attitude are very good. Most of the bosses of these domestic brands are more cooperative and willing to add e-commerce as a channel.

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After men’s shoes comes women’s shoes, a domestic women’s shoe brand. Qu Li has repeatedly emphasized the risks of cooperation, the most important of which is quality issues, because Jumei’s reviews are all reviews from real purchasers. If there are too many after-sales problems, Jumei will directly issue the order.

At that time, the brand will have a lot of negative information and the impact will be very big. But the benefits are also obvious. Through Jumei, it will soon become a "nationally famous" brand.

Traveling to several footwear industry belts and luggage industry belts across the country, Xu Lei’s execution ability is really strong. As long as Qu Li has nothing to do, he will drag him along. How much face do others have? Qu Li is qualified to be the face of others.

The only pity is that he insisted not to drink or smoke with me.

Facing an unhappy boss, Qu Li would also explain: "I used to have no money to smoke and drink, but now I have money and don't have so many worries. I hope this situation will continue. And you have to understand that Jumei is now

Any employee is better than me. Our system has zero tolerance for corruption. Eating and drinking together is the most likely to cause trouble. If I don’t take the lead, it will be easy to go astray in the future..."

Then I naturally chatted with these factory owners about their respective management experiences and insights.
Chapter completed!