Chapter 114 Investing in Xiaoma and Huayi

Author: Banlou Yaofeng

Chapter 114 Investing in Xiaoma and Huayi

Qu Li is not in a hurry about Xu Lei's development of multi-brand clothing sales. The subprime mortgage crisis has not yet come. These companies have made a lot of money from overseas business, so there is no need to rush to expand the domestic market. But as more brand sellers join, It is obviously beneficial to the development of Jumei platform. Therefore, he still supports Xu Lei’s efforts.

However, Qu Li and Chen Danlin were busy looking for a suitable leader for Riyue Fenghua, and they also asked Cotton Times to open up a new product line and use high-quality long-staple cotton to enter the maternal and infant market.

"Xiangyun's single-product hot-selling strategy is undoubtedly successful. The sales growth rate in the past few months is much faster than that of Danlin brand..."

"But the Danlin brand is more profitable..." Chen Danlin

"Have you noticed that Taobao has supported more women's clothing brands? How long do you think it will be before Danlin enters a price war?"

With its many styles and choices, as well as the legendary entrepreneurial story of Qu Li Chen Danlin, and its good cooperative relationship with Taobao, Danlin began to be known as Taobao's number one women's clothing brand. However, the development of Jumei and Taobao's own platform attributes are not the same. This will allow the Danlin family to dominate. When there is capital to support other "Taobao brands", the price war will inevitably intensify.

"How do you know there will be a price war?"

"Then if they want to compete with us, what means can we use to compete with international brands? Only luxury goods only focus on quality and not price."

Others taught Qu Li, and Qu Li taught Chen Danlin, but the goals and directions were different. Qu Li used his rich "experience" to guide Chen Danlin.

"Then can our middle office and informatization reduce costs and improve efficiency?"

"Of course, but this is not the most effective method. If you think about it again..."

"Quick returns for small orders" has become the standard for domestic Internet brands. Not only are there many companies that can achieve gross profit levels of shein level, but there are definitely many of them. China's OEM companies are so magical, and the bottom line of many brands is too low. , don’t care about craftsmanship and fabrics at all.

Competing with other Internet brands in China is an unavoidable choice, but if you focus only here, you will not be able to see the wider world. Qu Li did not tell Chen Danlin his answer, but let her think for herself. growing up.

"Just tell me."

"No, the Danlin brand can even become the continuation of your life. Are you sure you don't want to go on by yourself?"

"Anyway, you have helped me so much, I don't care if I do it this time or twice."

"Do you want me to help you give birth to children in the future?"

"That's okay, then..." Chen Danlin was as surprised as a nymphomaniac

"You're dreaming..." Qu Li became angry and slapped Chen Danlin's butt, and they continued to fight for a while.

"After all, I am a layman. I can only give you some common sense guidance. After getting deeper into the industry, it will ultimately depend on your own competitiveness. If you really don't want to do it, then give up now. We will concentrate our manpower and material resources on Xiangyun, Sports The market development potential is greater.”

Chen Danlin was hesitant and did not speak. When Qu Li saw this, he went to take a bath and then read a book for a while. He did not wait for Chen Danlin and had to go to the living room to take a look. Chen Danlin was watching TV and Chen Danlin seemed to be in a daze.

"Why haven't you taken a shower yet? Go to bed quickly." Still didn't say a word.

"What's wrong? The computer has crashed. Do you need to restart it?"

"Leave me alone, I'm thinking about the problem." Chen Danlin opened Qu Li's Lushan Claw.

"What are you thinking about? Do you still want to become Einstein one day?"

"Hmph~" Chen Danlin didn't care about Qu Li

"Children, go back to sleep. What happens next is not suitable for young children." Qu Li drove Chen Danni away.

"Not suitable for children, okay, I want to see..."

"..." Qu Li looked bitter.

"Hehe~" Chen Danlin also smiled

Qu Li was so scared that he hugged Chen Danlin in front of Chen Danni and kissed her.

"Gulu~" I don't know how many minutes later, a discordant voice came from the side, and the two of them separated. Unexpectedly, Chen Danni sat beside them with a red face and looked at the two of them.

"Why don't you go back to your room quickly?" Chen Danlin was not polite at this time and gave Chen Danni a kick.

When Chen Danni left, Chen Danlin pushed Qu Li away: "Go and play by yourself, I don't have time to talk to you."

"Okay, I can just play by myself." Qu Li agreed immediately.

Chen Danlin was surprised how Qu Li could be so honest. Soon she knew that the so-called playing by herself was Qu Li playing...

Hehehe, everyone understands it. Needless to say, Chen Danlin didn't expect Qu Li to be so shameless and not consider the occasion. What if Chen Danni saw it?

"What are you doing? Dani is at home."

It would have been better if I didn't say this, but the impact would be even worse if I said it. They have been living together for two years. Little did they know that this summer, a female high school hero named Xiaolu successfully developed Qu Li's scumbag attributes, and she was vaguely aware of this kind of thing.

look forward to.

"Go back, go back to your room..." Chen Danlin used her last sense to say

In desperation, Qu Li, who did not dare to go too far, carried Chen Danlin into the master bedroom.

After nearly an hour, Qu Li walked into the bathroom to drain the water. The two of them, not caring about the waste, soaked for nearly an hour before going back to the room to sleep. Then they could confidently and boldly tell others that the two of them spent the whole day sleeping for work.

Less than 5 hours.

Chen Danlin thought about her problem. Qu Li still had a lot of things to deal with, such as the 5 million yuan to invest in Huayi. He didn't want to cash out at the critical moment, but he couldn't miss the good opportunity to invest in Huayi. After all, the future would be at least ten times higher.

income.

At the same time, the negotiation for Penguin to acquire a stake in Pony has also ended, with an investment of 100 million for 20% of the shares. Both parties are satisfied. Qu Li is not clear about the specific details, but Li Ming is willing to sell some shares to Qu Li at the last price.

For the convenience of calculation, Xiaoma’s previous total share capital was calculated as 100 million shares. Qu Li used 10 million (actually paid 2 million) to purchase 5 million shares at 2 yuan per share; this time Penguin spent 200 million soft sister coins to purchase 25 million shares.

, 8 yuan per share, which increased 4 times, actually increased 20 times, but Qu Li’s shareholding ratio in Xiaoma dropped to 4%.

"If you buy it at the original price, will Penguin agree?" Qu Li was a little confused.

"This is the old stock I sold, which is regarded as equity incentive."

"Don't you feel like you're at a disadvantage?"

"My pony wouldn't be worth so much without you." Li Ming saw this clearly.

Qu Li just wanted to give it a try. Anyway, he would not lose anything if he failed. Who knew that Xiao Ma would actually agree? Could it be that he is also a sultry man?

"Well, I can't ask for such a good thing." So Qu Li agreed to spend 5 million to buy 2.5 million shares, a total of 7.5 million shares, increasing his shareholding ratio in Xiaoma to 6%.

So here comes the question. It takes 5 million to invest in Huayi Brothers. Two 5 million would cost 10 million. Should Qu Li be allowed to cash out from A-shares?

It's not necessary. Penguin's investment raised Xiao Ma's valuation to 500 million. He holds 4% of the equity equivalent to 20 million. Even if the equity pledge ratio is lower, it will not be less than 50%, so Qu Li will not

It is easy to get a bank loan of 10 million.

It's great to have money. Soon he used 5 million to buy 5% of Huayi's shares. It was really cheap!
Chapter completed!