Author: Banlou Yaofeng

Xiangyun's stock price later reached a high of 85 yuan, with a market value of more than 50 billion, and then began to fall. However, this is obviously not Jumei's current focus. Before going to Google Zhongguo to do due diligence, they once again discussed the pros and cons.

"Will our Sun Moon Fenghua business be greatly affected?" Chen Danlin asked

That's for sure. In addition to its own brands, Sun and Moon Fenghua is also responsible for most of the domestic procurement business of Jumei and Shopee. The nature of this part of the work is similar to that of Xiangjiang Li & Fung. In other words, the biggest influence is the "Ming" brand.

The brand is considered a cost-effective product overseas, but is barely considered a mid-to-high-end brand domestically.

Riyue Fenghua is Jumei Group's largest source of profit outside of e-commerce retail, and is the parent company of Xiangyun. Its importance can be imagined. But even if Shopee is acquired by Google, it will affect the future rather than the present, at least its self-operated brand business.

It won't be greatly affected.

Qu Li explained the pros and cons in a few words. Only by making the Internet brand bigger and stronger can it have the ability to resist risks. Other businesses must rely on Jumei and Juhuasuan, which are naturally restricted. Just like Li & Fung Group, even if it has a very strong supply chain

Management capabilities have become eclipsed in the Internet era.

"Should the cross-border business of Jumei Logistics be suspended?" Tan Lijun said this and felt a lot more relaxed but also a little disappointed.

"Jumei Airlines' plan cannot be stopped, and the demand for Honor should not decrease." Qu Li thought for a while and said: "Jumei Logistics can focus on the domestic market, but cannot ignore foreign countries. Even without Shopee, we still need to maintain global

Procurement capabilities. Besides, the development of Sun Moon Fenghua’s own brand may not be very slow.”

“My goal is to more than double Xiangyun’s sales in the United States next year...” Lai Shixian, CEO of Xiangyun

How slow will it be? With the implementation of the brand co-operation plan, the doubling of Xiangyun's sales in the United States may only be the basis.

Obviously, those most affected by this are Jumei Logistics, Riyue Fenghua, Jupay, and cloud computing, which have not developed overseas, and their innovative businesses do not rely on Shopee.

Next, they continued to discuss the extreme situations that these two businesses would face without Shopee, which required more data support. Their meeting lasted for a long time. In the end, the opinion of acquiring Google Zhongguo became the mainstream. Perhaps Shopee would have originally

I'm just far away from everyone and don't have much affection.

So how does Jumei develop its search business? Will it be like Ali's acquisition of Yahoo Zhongguo, and eventually disappear into oblivion? Will Google Zhongguo implement the same corporate culture as Jumei?

"What is the purpose of our acquisition of Google's shares? Is it for search or for e-commerce? Neither, it can be said to be both..."

Jumei does not have a particularly strong corporate culture. For his own reasons, Qu Li chose a model of flexible authorization, strengthened supervision, heavy punishment, and high wages.

Jumei employees, including customer service representatives, often have great power, but if they make mistakes, they will face cross-examination by Duolun. Those who can explain clearly the reasons can pass smoothly and be given more opportunities, while those who cannot explain clearly may not have a chance.

Corruption, in particular, not only reduces their opportunities from the system, but also increases the cost of making mistakes. For example, if something is found out, you can go through official channels and try not to be selfish.

In addition, all major subsidiaries of Jumei, such as Jumei Logistics, Juyun Technology, Innovation Business Department, and Sun and Moon Fenghua, have implemented different management systems from Jumei, Juhuasuan, and Jupay, such as overtime culture.

What Qu Li pursues is "the gathering of form and spirit" and "order in chaos". Jumei, Juhuasuan and Jupay are the regular army, Jumei Logistics is the logistics, Riyuefenghua is the various "gourmet foods", and innovative business is the "surprise soldier".

Juyun Technology is a black technology and Dongfeng Express. As for search, no matter how you look at it, it is suitable to grow into a "field force".

The matter could not be settled in one day. When he returned home, Qu Li asked Chen Danlin what she really thought. She would probably lose money by selling Shopee, which would be equivalent to interrupting Jumei's efforts to enter overseas markets.

"I hope to sell Shopee so that there will be enough talents to focus on Danlin women's clothing and koala food..." Chen Danlin is used to getting down to business afterward.

Qu Li can understand Chen Danlin's choice. Both Shopee and Xiangyun are managed by Qu Li personally. There is no doubt that Sun and Moon Fenghua wants to copy Xiangyun's success internally. It is natural that the Danlin brand was established earlier than Xiangyun.

choose.

Danlin Women's Wear is the second largest independent brand within the group after Xiangyun, but its revenue scale and profit margin are not as good as Xiangyun. Even because of the choice of the "small order quick return" business model, it will be difficult to surpass Xiangyun in the future.

Chen Danlin complained while drawing circles: "Many of them advised me not to stick to small orders and quick returns. This model is too difficult."

Qu Li didn’t take it seriously. Everyone’s interests are not the same, and not everyone is suitable to be an entrepreneur: “Then you give them training and let them know Jumei’s corporate culture. We must persist in doing: difficult but right things...

…”

"Then when will we be able to make Danlin women's clothing?"

"You're in a hurry!" Qu Li: "What's the rush? You're the founder."

Chen Danlin said slowly: "You said that after Shopee is sold to Google, can Danlin's women's clothing still be sold in the United States?"

"sure."

"What I mean is, can Riyue Fenghua set up an e-commerce website that only sells Danlin brands..."

Qu Li was a little shocked and looked at Chen Danlin: "How bad are you!"

"What did you say?" She pinched his soft spot with her delicate hands.

"This is a really good idea, but I wonder if Google will agree..." Qu Li didn't want to give up Jumei's overseas e-commerce business, but he couldn't directly compete with Google, so Danlin Women's Clothing entered the market through the self-operated model.

It may not be a good idea.

"What did you say?" Chen Danlin was confused.

"It's nothing. Danlin's women's clothing model can't be rushed. We spent a few years perfecting the entire industry chain and business model, and then we launched new products at reduced prices..." Qu Li thought a lot. Danlin's women's clothing brand also needs to improve its informatization.

Let supply chain companies establish flexible production lines. Not only will the investment be large, but the prospects are still uncertain. It all depends on the attractiveness of Sun and Moon Fenghua.

In addition, since the sales are mainly online, should we combine the advantages of Uniqlo and Zara? Sell some classic models to increase the sales market, reduce costs, and increase profit margins?

We all know that industrial mass production can reduce costs. ZARA produces an average of 23 styles of clothes per week. Danlin women's clothing will only have more, not less, which will inevitably lead to high costs, low selling prices, and low profits.

It’s impossible to sell classic models without popular ones.

The two exchanged their thoughts and found out that koala food is simpler, can be sold globally, and meets the quality and safety standards of both China and the United States. Since there are sales channels, there is no need to worry about not being able to sell it.
Chapter completed!