Chapter 323 Solving Problems

Author: Banlou Yaofeng

Chapter 323 Solving Problems

The interview with Time Magazine was just an episode in Qu Li’s work. Lu Qi took Wang Yunliang and Brady to hand over, and Lin Bing led the team to Beijin to take over the ancient songs. Qu Li could only stay in Jumei, and had no control over the two domestic platforms. Make fine adjustments.

Jumei Juhuasuan attacks Taobao Mall, and the effect is very significant. Taobao Mall has not been able to improve its quality due to too many individual sellers, so it can only compete with Juhuasuan on price.

Jumei has a strong character. On this platform, Xiangyun was born, Danlin and Quanmian Times were incubated, and it is trying to create koala food. Domestic entrepreneurs would rather believe in Feng Shui than in it. Since there is It has a successful precedent, and it can also sell products overseas. With various supports from Jumei and the efforts of market personnel, there is no shortage of high-end brand sellers now.

Once an advantage is established, as long as one does not commit suicide and does not lag too far behind Taobao Mall in development speed, it will be difficult to be subverted by competitors. Juhuasuan's strategy for dealing with Taobao Mall is to have its own brand, as well as factory supply and industrial belt support plans.

There are many factory brands in the country, which are actually white brands. The brand influence is likely to be limited to the local area. Many of them are not because of poor product quality, but because they lack the ability to market and promote them nationwide.

You must know that the costs of supermarkets are getting higher and higher at this time. A typical example is Carrefour. Admission fees, festival fees, commissions, publicity and promotion fees, and various other expenses squeeze out a lot of profit margins. It is said that except for international big brands , it is difficult for domestic brands to make money at Carrefour.

Before Ahri went public, e-commerce channels were considered high-quality channels, and the competition was not particularly fierce. Many people made money. After Ahri went public, they made money faster and faster. This is due to the marketing costs and competitive pressure of Taobao sellers. Inversely proportional, this requires Ahri to have a strong balance ability. Unfortunately, the Ahri team does not know how to exercise restraint and takes a large share of the profit sharing. The more advertising fees you pay, the better the sales. It is difficult for a large number of small and medium-sized sellers to maintain order, so Only then did Pin Xixi rise.

The ads sold by third-party sellers on the Jumei platform mainly include display ads, search ads that are charged per click, ads during special periods, and ads that are charged based on the transaction amount (similar to commissions). Qu Li designed a new ad for Juhuasuan. In the advertising model, sellers set sales targets and bids, advertising fees are capped, and Juhuasuan handles the rest.

Juhuasuan not only relies on advertising fees to make money, but also controls the proportion of advertising fees in sellers' costs. Only by making its own products can it have a clearer understanding of this. After all, it has to eliminate some sellers who are not competitive enough.

After all, there is no way to get the best of both worlds. The self-operated and self-owned brand model has more long-term value, so we have to return to supply chain management.

Things have to be done from easy to difficult. The domestic manufacturing industry is developed. After decades of development, many industrial belts have been formed, mainly concentrated in the Pearl River Delta and Hangzhou Bay. Jumei has settled in Yangcheng, so there is no need to worry about the industrial belts in the Pearl River Delta; Beijin is the second headquarters of Jumei. The manufacturing industry in Shandong Province is actually quite strong. Let the Beijin branch develop the market in Shandong Province. Jiangsu, Zhejiang and Shanghai are very important. If Ali is in Hangzhou, then Jumei will occupy the magic market. Dudu and Ningbo are the two most important ports in Hangzhou Bay, radiating many industrial belts.

The most typical one is of course the compulsory small commodity center. There is even a Yiwu index that can reflect the general election of the United States, as well as Jinjiang Putian shoes, etc.

Qu Li's arrangement is to set up a branch in Magic City, and Jumei Logistics will build large-scale warehousing centers in Magic City, Ningbo and Hangzhou. These are urgent matters.

Another option is to turn the advertising fees Jumei and Juhuasuan receive from third-party sellers into marketing expenses for the Jumei and Juhuasuan platforms.

This means that in 2010, Jumei will increase its marketing investment, such as sponsoring "The Voice" and "Tian Tian Shang Shang". Among them, a foreign TV station has contacted Wang Lifen to negotiate the copyright of "The Voice". Qu Li means to manage this brand carefully.

Don't let them make random changes.

"The Voice" may become the first domestic program to be purchased by a foreign country, which will enhance the program's appeal and is already very suitable for Jumei's brand marketing.

Qu Li was busy mobilizing troops and generals in Yangcheng and appeared on the cover of Time Magazine, so he received an inspection and condolences from the leaders of Guangdong Province. Of course, this should be taken seriously. Jumei Personnel Xu Xiaoqin was in charge of the docking, and the senior management had said

Even if you go out, they will still come, so come.

At this time, Jumei has rented a building in the development zone. It has not even bought any land in Yangcheng, let alone building its headquarters. It’s not that it doesn’t want to buy it, it’s mainly because there is no good place, and it doesn’t require land to build its headquarters.

There are also various social infrastructure supporting facilities such as transportation and education. In addition, the cloud computing data center also needs to consider electricity bills and energy conservation and emission reduction issues...

Xiangyun has already begun to build its own headquarters, and Riyue Fenghua may move there by then. However, there is already a staff canteen at the Jumei headquarters, and employees can bring their friends in for dinner. The food standard this year is better than last year. Qu Li even wants to open a restaurant in Yangcheng

The surrounding farms and pastures are contracted to ensure food safety. Unfortunately, although Jumei has always been over-allocated, it really doesn’t have so many idle people and spare money.

After the big leaders of Guangdong Province arrived, they first visited. Qu Li, Bian Liang, Zhang Wensong and other senior officials accompanied them. Whether they asked questions about management, finance or technology, they were able to answer questions.

What the top leaders are most concerned about is whether Jumei’s acquisition of Google Zhongguo can be successful and whether it can be moved to Yangcheng.

"I don't want to go to such trouble. If there is a large-scale loss of personnel, our 500 million US dollars and 3.5 billion soft girl coins will be wasted, at least a lot..."

“Is Guangdong Province not attractive enough to Internet talents?”

"It's because Jumei and I are not attractive enough. Maybe it would be better to switch to another company and have a mature entrepreneur." Of course Qu Li couldn't tell the truth. Yangcheng's support for the Internet industry is very limited, otherwise Wangyi wouldn't be wandering around.

I have wanted to leave Yangcheng many times. For example, in 2008, the leaders of Yangcheng told a meeting that Wangyi was leaving.

The situation of Jumei is not much better. Qu Li has always adhered to long-termism. He knows that the prospects of Jumei's model are very good and there is no shortage of money. Why was he so anxious to go public in early 2008 when the general market was not good? Of course, it was to avoid more risks.

Big risk.

Then there is Glory. Although there are various reasons, the final analysis is that Qu Li believes that the emperor's feet are safer. Otherwise, Rebus has been in Guangdong Province for more than ten years, why was Xiaomi established in Beijin?

"You are dishonest!" the big leader laughed a few times, pointed at Qu Li and said with a smile

"Honest people have long been eliminated by society..." Qu Li disagreed

"It seems that we in Yangcheng don't support Jumei enough." The big leader said

"It has nothing to do with the Yangcheng area. The main reason is that Jumei is too ambitious and restless..."

"I hope that more and more companies like Ju are not restless." said the senior leader.

"That's a little difficult..." Qu Li muttered.

"If you have any difficulties, just tell us, we are here to solve them today..."
Chapter completed!