Author: Banlou Yaofeng

No one expected that Honor, which had already declined due to the impact of iPhone 4 and the strong impact of Nokia and Samsung, would reverse the trend in the second half of the year.

Nokia made a hasty transformation, and the sales of its flagship phone were not as good as those of the two major series of Honor magic and mate. However, Samsung finally made efforts in Android mobile phones. Before the release of the Honor magic phone, Samsung launched the Galaxy S. This phone is priced more than the iPhone 4.

In terms of process design, it combines the advantages of Honor and iPhone, and also has its own innovations. It uses AMOLED screens and its sales exceed Magic.

So, it’s not that Samsung doesn’t have AMOLED screens, but it’s just unwilling to sell them to HTC or Honor. Fortunately, Qu Li always wanted a Retina screen.

Before the release of Honor G4, some organizations ranked the top ten best-selling mobile phones in the world. iPhone4 topped the list, followed by Honor G3, then Nokia's low-end models, and then Galaxy S, with Honor's other two models ranking behind.

The most expensive among them is the Galaxy S, which sells for nearly US$1,000 bare-metal, far exceeding Apple and Honor’s US$599, so much so that it took more than 70 days after it was launched to sell one million units.

The world now recognizes that iPhone and Honor are the two leaders in the smartphone market, both with their own advantages. The channel advantages of Nokia and Samsung are gradually being disintegrated. iPhone 4 sold 1 million units on the first day it went on sale, and Honor G4 sold 1 million units on the first day it went on sale.

Sold 1 million units, so much so that this standard is ridiculed as a sign of hot sales of mobile phones.

Honor's also hot-selling wireless router is priced at US$69.9 and sold individually for US$9.9. It can set up wireless WiFi on a networked computer and can also be used as a portable WiFi for USB wireless network cards. The unlimited router soft sister coin is priced at 499 yuan, single

It sells for 69 yuan each. But it’s on sale for three days, and you’ll get free WiFi with the purchase of a router.

You can make money by selling routers, but the purpose of portable WiFi is to solve the data transmission problem between PCs and mobile phones. It is to gain a certain advantage in Microsoft patent licensing negotiations, not to make money. So Lei Jun, President of Honor Americas, took turns to come on stage to brag and brag.

The meaning of portable WiFi is that it can transmit data to a PC without using a data cable...

It's a pity that 365 is a company that still has the ability to innovate. It occasionally has a hit product, and Pocket WiFi is a typical example of it, with excellent quality and performance. It sold 10 million units in a few months that year, so it is considered a hit product by any means.

Later, wireless routers became popular, and PCs and mobile phones could transmit data to each other. Although portable WiFi was no longer needed, it could serve as a wireless network card for PCs, which was more stable and easier to use than professional ones.

Honor's router uses Spreadtrum's chips, and its performance can only be said to have reached the mainstream level, but its scalability is very good. It can be regarded as another niche black technology product, and it is very beautiful.

The reason why mobile phones can sell 1 million units is that they can be purchased through major operators around the world. However, the sales channels for routers, balance bikes, drones and other products are much smaller, mainly in Honor direct stores, authorized stores, and online stores.

, as well as chain retail channels such as Best Buy. So

The sales data are not good. In three days, only 1 million sets of Honor routers were sold globally. Balance scooters and drones are niches among niches. They sell for more than 1,000 US dollars. Not many units were sold globally.

No more than 100,000 units, sales less than 100 million US dollars.

The iPhone adheres to the premium strategy, while Honor expands its product line. The different choices of the two companies have caused a lot of discussion in domestic and foreign media. Is there really a market for self-balancing scooters and consumer drones? The answer is no. So why does Honor develop these?

Product? Because of Qu Li’s willfulness, he just messes around when he has money?

There is also a bold analysis by a well-known financial expert: "From the selection of Honor spokespersons, promotion methods, to store design, they are all very distinctive and have a very distinctive personality. Perhaps Qu Li does not want to expand the drone and self-balancing car market. This may just be the case."

Part of the Honor brand promotion..."

Unexpectedly, this analysis aroused the approval of many people. Someone asked Honor executives this question, but no one gave a definite answer. However, the media are not vegetarians. They soon discovered that balance bikes, drones and action cameras are only in limited use.

Channel sales. This further confirms Smart’s judgment, “Glory is not about selling products, it’s about selling style.”

There are also many people on Twitter who complain about Honor. They think that Honor mobile phones are not doing their job properly and might as well make good products. Honor G4 has almost no innovation.

However, complaints about the G4's lack of innovation were quickly slapped in the face. After being trained by Pentax cameras, the G4's camera capabilities have been greatly improved, surpassing the iPhone 4.

The Japanese Pentax camera instantly became popular and became the focus of media attention again. I don’t know when it was last noticed, but Honor has given me personal surprises and surprises again and again.

Many domestic smartphone entrepreneurs roared in low voices: "Damn big dogs!" Can you do whatever you want if you have money?

Probably so. Apple's shortcomings in communication patents are much more serious than Honor's. It's not that they haven't approached big companies to talk about licensing. The main reason is that Honor has been preparing for several years in advance, but it hasn't stepped up over the years and has been waiting for opportunities to acquire many patents. Simple.

That means it has invested more resources and money than Apple.

There is no way, if you want to participate in international competition, patent issues are unavoidable. Ever since Honor G2 became popular, there have been patent lawsuits every year. As for Apple, although it has accumulated operating system patents, even the American media knows about it.

, it is a fact that Apple’s communication patents are not as good as Honor, but if it dares to launch a patent war, in the final analysis, there are people behind it.

Don't worry, Microsoft has not yet signed a patent licensing agreement with Honor. Once the two companies reach a mobile operating system purchase contract, patent exchange and licensing agreement, Apple will be able to take a step back. No company in the world has accumulated patents on operating systems.

It should be an indisputable fact that it can surpass Microsoft.

"Our legal team in the United States said they are very confident that the court will ban the sale of iPhone 3GS..." Lei Jun

Qu Li once again reminded Lei Jun: "Let the lawyers pay attention to the rhythm. We are defensive and counterattack, and we cannot have the idea of ​​​​wiping out the iPhone."

"Why? Apple is not so polite to us." Lei Jun didn't want to give up, and several lawyers repeatedly persuaded him to give him confidence.

Apple's lawsuit against Honor for patent infringement involves Google, and the progress is slow; but when Honor sues Apple for patent infringement, they have almost no room to argue. Bridges is confident in his confidence. Samsung and Apple won the lawsuit, but Austria won.

Guanhai directly cheated and vetoed the ban on iPhone sales in the United States on the grounds that "the website cannot say".

"Apple is a very good company!" Qu Li gave his explanation

"What does this mean?"

"If Apple and Microsoft want to ban the sale of Honor phones in China, do you think the public..."

"..." Lei Jun was speechless

"Let's just say that our patents are defensive in nature, and we want to work with Apple to promote the development of the smartphone industry and the mobile Internet..." Qu Li is certainly not a "holy lady" who can't fight back or retaliate, but since he knows that everything will be destroyed

Without losing sight of competitors, being a "Madonna" like Musk can promote the development of the company, and he doesn't mind pretending.
Chapter completed!