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Chapter 420 The Way of Shein

Author: Banlou Yaofeng

Jumei has no shortage of programmers, so Fan Kuan was retained as the CTO of Fenghua International. The information system of the Danlin brand is considered leading in the country, but it may not be the same in the future, and they need to transform and upgrade it themselves.

Qu Li is relatively familiar with fast fashion. Seeing the arrogance and luxury in the company, he decisively strengthened the KPI assessment. Although he is not an unscrupulous businessman, he knows that the survival of the company is obviously more important than personal ideals and feelings.

He did not abandon Chen Danlin and Liu Shulian, and took Fan Kuan and others to sort out step by step, and launch 100 and 1,000 new models in a month. What is the difficulty?

"Our products cover high, medium and low-end, and different grades of clothing have different requirements." Although Qu Li cherishes feathers, there are few people here. If "rumors" really spread, it is easy to know who is spreading the rumors.

"Some styles can be learned by us from international fashion, and some can be designed and improved by the foundries themselves..."

"This won't affect our brand image, right?" Chen Danlin

"You don't want to?" Qu Li had a headache and asked for too much.

"I want to be original and create my own style." Chen Danlin insisted

"Then I have no choice." Qu Li doesn't know how to build a brand. He is familiar with Internet thinking.

"Why can't you do anything? Before Honor, there were no high-end brands in our country."

"..." Don't talk nonsense. People will hate you if you say this. Are you really afraid of others doing evil things?

Seeing that Qu Li didn't answer, Chen Danlin became even more angry. She got angry easily during this period. Even though she knew that Glory's success was accidental, she couldn't be unreasonable...

"How about we use a sub-brand..." Liu Shulian couldn't possibly watch the two of them getting into trouble.

Qu Li and Qu Li looked at each other and felt a little embarrassed, but they quickly returned to normal.

Since Chen Danlin is arrogant and doesn't want to sell cheap goods, Quli has no choice but to resort to the "Shein" method. The name is simple and straightforward, and it sells women's clothing. What if she wants to sell men's clothing in the future? Change it to Hein?

"How about calling it peerless beauty?"

A peerless beauty, peerless beauty, too arrogant, not all girls are beauties, this would obviously be suspected of discrimination against women, and she would be passed on quickly.

Finally, in order to prevent readers from misunderstanding what kind of website this is, Shein’s name is retained. She comes in to buy clothes, and her Chinese name is Shen Yin.

Both the website and the brand name are Shein, which sells cheap goods ranging from tens to hundreds. Danlin has a higher brand positioning and takes an original route. The selling price is generally higher than 100 yuan, which is more than 20 US dollars.

The name and price range are determined, as well as the changes in the business model. Let the manufacturers learn from and imitate the big names. How can Shein not bear legal risks? Of course, it is to learn from Meituan and cooperate with individual industrial and commercial households. No, it is "merchant consignment". Fenghua International

Shein, its subsidiary, is a women's clothing platform. Except for the self-operated Danlin brand, all others are consigned by "merchants" on the platform. If there is infringement, the platform will remove the infringing products.

What a perfect business model. 100 styles of clothing are put on the shelves every day. I wonder if big brand sellers can find it and use search engines to crawl it? Haha, Qu Li laughed strangely.

"It's so cunning." Chen Danlin stabbed him

"Otherwise, we follow the conventional style, please endorse the star?"

"Don't." Chen Danlin was not stupid, and there were shortcuts. Their practices were at the most immoral, but the fast fashion model was not original in the middle of the company. Why scold me? There is a ability to let brands Zara, GAP, Uniqlo, HM and other brands take the lead.

close the door.

Liu Shulian naturally does not have an opinion, letting the two of them toss. This company forced to be injured and bone.

Fenghua International subsidiary SHEIN is established, with correct directions and correct methods. If it is unsuccessful, it can only be attributed to execution. Since Qu Li noticed this problem, use OKR to determine the target, and use KPI to evaluate.

Therefore, it is important to improve the construction of the talent team. No one is familiar with OKR in Fenghua International. It doesn't matter. Send it to Jumei Training.

Chen Danlin's mood has just been stable. Forbes released the latest global rich version. Qu Li ranked among the world's 13th with a net worth of $ 25 billion and ranked behind Xiangjiang Li Bancheng. Even if he minus the 5 billion U.S. dollars he promised to donate

23, still ranked behind Li Bancheng, ranking the second richest man in the Chinese.

This is nothing. Honor announced the relevant information after the financing was announced. Many people predicted today. However, in Forbes' article also said that after the listing of Honor, Qu Li's networked may rise to the top of the world 5.

This news is a bit big. Honor has not yet made public listing plans, and it will be listed as soon as financing. It seems a bit impatient. Many people suspect that it is fake news. Some reporters interviewed Lei Jun.

Then, then

So the news that Honor is about to go public and Qu Li may become the richest man Chinese in the domestic Internet.

"Tianming, come over, I'm going to sleep with riches ..." Chen Danlin's face flushed, this Nizi, the courage is getting fatter.

Unfortunately, Qu Li dare not get angry, and be careful about doing things, for fear of tossing someone, it is funny.

It didn't take long for the Forbes Rich version to be announced. The lawyer's accounting team hired by Qu Li gave an audit report. His asset value in his glory of Jumei exceeded 10 billion US dollars.

"No?" Chen Danlin looked at the exaggerated figures, and even the well -known Qu Li couldn't help but sigh. He really had money.

After looking at the report carefully, Qu Li ignored the share in Xiangjiang's investment. In addition, the vision held a 20 million shares of Jumei, worth a billion dollars.

"So much money, you can find several more women." Chen Danlin said sourly

"What's wrong with you?" Qu Li frowned

"How much do you give that surname Zhang, how many can you find 10 billion?"

"You're not right, I have to pay for a woman?"

"You, huh!"

It seems that it is bad. Qu Li did not comfort her and continued to look at various information. Finally, he excluded various risks. It felt that the pressure was much smaller. After all, he did not get trouble for him.

Qu Li Ke has done the worst plan. It is really surprising. Honor is not available this time, and it is acceptable to him. Sun Jianhe and others don't seem to pit him. This is enough.

He can continue to cooperate with the vision.

People are knowing that there are so many loyalty in modern society, not even many people can persist in ideals and beliefs. Qu Li has a clear understanding of themselves from beginning to end. Finance is auxiliary means. People cannot be trapped in the eyes of money.

He is first a entrepreneur, an entrepreneur, changing the world is the slogan, and it is his greatest relief.

Under the richest man's aura, domestic netizens seemed to have a new understanding of Qu Li. Whether he had the idea of ​​the new energy and rocket launch, it was a bragging. This is a young rich man with distinctive personal characteristics and a maverick.
Chapter completed!
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