Author: Banlou Yaofeng

Chapter 558 Glory 5

Honor 5 was released, Honor once again proved itself!

Exaggerated news by the media appeared in Internet news around the world. Honor went on sale one month after the release of the iPhone, avoiding Apple's peak publicity period.

Although the two companies are competitors, they are very restrained from each other.

The basic 16G version of Honor 5 is priced at US$649, the 64G version is US$749, and the note version is priced at US$799 and US$899, which is US$50 higher than the US$849 price of the high-end 64G version of IPhone5. This is a hard price.

Fuck the IPhone!

However, Honor released two mobile phones at the same time. What does this mean? Especially the system chips are exactly the same, that is, there are differences in screens, cameras, memory chips, etc. Why?

There is no doubt that Honor's product strategy has changed. This has long been expected by the outside world, but I didn't expect that this day would come so violently. From the previous high-quality hits, to now it has accelerated the speed of product iteration.

The price of several mobile phones in China is 4599/4999/5599/5999 respectively. Compared with the lowest price of IPhone 5 in China of 5288, Honor is definitely a conscientious company. You must know that the price in the United States is excluding tax. In China,

The price includes 17% VAT. Honor is equivalent to a mobile phone of the same quality, giving consumers more choices.

One week after the release of Honor 5, the four mobile phones sold 6 million units worldwide, surpassing the 5 million units of IPhone 5, achieving another "victory".

Soon there were comparative reviews of Honor and Apple mobile phones on the Internet, which are almost standard equipment for technology UP owners, and they were compared from all angles.

In fact, this kind of video is not interesting. Everyone must have their own victory and defeat. To this day, no one denies Honor’s innovation ability. It’s hard to say other things. The most intuitive feeling for consumers this time is the data cable. Apple’s Lightning interface can work properly.

The reverse plug has a transmission speed of 25 to 35MB/s. Honor’s Type-C interface has been measured to reach 50 MB/S. It is said that the speed between the next generation PC and mobile phones can reach or even exceed 100m/s.

The USB3.0 standard has not been released. Honor's Type-C was self-developed based on the design standards announced in November 2008. It could have been faster, but considering the cost and actual use experience, we gave up this attractive option.

Ordinary consumers cannot understand complex parameters, but they have a very intuitive feeling to know whether the speed is fast or slow. Connecting an Honor phone to a computer can achieve faster transmission speeds, and the effect is better when used with an Honor notebook.

This may be differentiated competition. Honor notebooks have opened up this unfamiliar market with the advertising slogan of 10 seconds to boot and 10 hours of battery life. Now it is the turn of Honor mobile phones to establish competitive advantages through the Type-C interface.

"Why can't Apple make iPhone?" Some consumers question, will Apple be replaced by Honor?

Tim Cook explained that faster speeds have no practical meaning, and he was quickly slapped in the face: There is no point in having fast file transfer speeds on mobile phones and computers? How is that possible!

Some people also speculated on some reasons, such as cost, USB2.0 has a longer history, USB3.0 has just come out, various patents have not expired, and you have to pay to use it.

To put it bluntly, behind the various advancements of the Honor 5 mobile phone are the functions of money play.

"If the profit of an iPhone is close to 200 US dollars, the profit of one of our mobile phones is only about 100 US dollars." Chen Jingqiu, the financial director, reminded Sanjay Jia, who had just returned to China, not to be too optimistic at the company meeting.

The pricing of Honor mobile phones is basically the material cost multiplied by 3, and then adjusted according to competing products on the market. It can be raised or lowered, and the minimum cannot be less than twice the material cost. Only in this way can the profit margin be guaranteed, which also means that they cannot

A thousand-yuan chance.

As for the IPhone, the material cost may be multiplied by 4, and it will never be lower than 3. Chen Jingqiu’s statement is a bit exaggerated, but it cannot be wrong. After all, the IPhone also has an IOS AppStore.

"Do we also have advantages? KMS has advantages in the Chinese market." Sanjay Jha

Qu Li needed Glory to have the impersonal Wai Guoren, and he also needed an understanding and flexible Wai Guoren to coordinate in the middle, so we have the current structure. It is understandable for Qu Li to be optimistic about Sanjay Jia, but he

I am a pessimist myself.

Although Juhua Factory in the domestic market uses Honor's KMS service and app store on high-end phones, it is also developing self-developed chips and may not be aware of the role of software for the time being. Fortunately, OPPO and VIVO are working steadily and are quite cooperative, Qu Li

Just try to cooperate as much as possible.

"Tianming, how did you convince them to add KMS service to their mobile phones?" Sanjay Jia didn't know much about this and always found it a bit incredible. The threat should not be very effective.

"We purchase a large amount of equipment every year. The previous special equipment can still be used, but it has been eliminated by us. It would be a pity to scrap it and give it to supply chain companies. It is not financially justified, so we created a supply chain alliance.

, increasing the common proportion of internal equipment, our foundry companies can use our equipment to produce mobile phones for manufacturers using KMS services." Someone explained to Sanjay Jia.

"What do you think?"

"They have their own factory."

The real situation is more complicated, but there is no need to elaborate. The two OV blue and green factories are self-built factories. Many mobile phone companies in Pengcheng have their own factories. Their alliance has no impact on Qualcomm and Google. It is more of a cooperation.

In nature, it is basically a matter of honorary sacrifice, which may not be possible in the future. If you really have to pay unilaterally, it will definitely not last long.

"Would this indirectly enhance their competitiveness?"

"But it's difficult for us to reduce the price of the product to less than $300."

The price of the Honor Mate series is higher than that of Find, but even the first launch price of Find series WP phones is around 3,000 yuan.

“Next year the WP phone with Qualcomm chip will drop to US$350…”

Their discussion this time is to re-determine the price range of several series of products. The digital series is definitely the most expensive. The highest price of the Qualcomm series cannot exceed US$800. The Find series does not have a note version and the highest price cannot exceed US$700.

If you include the price reduction of old phones, Honor's product line will cover the range of 300 to 900 US dollars, which is basically more than 2,000 yuan. In the domestic market, the sales of mobile phones in this price range accounted for only 37% in 2015. Later, it seemed

More than 50%.

But in 2012, the sales of smartphones priced below 2,000 yuan accounted for about 80% of the market share in China. This forced Honor to let Jumei Pimajia sell Ming brand mobile phones for 1,999 yuan online. Next year, it will launch a 999 yuan Qianyuan phone.

machine.

There was originally controversy within Honor about giving up the sales of mobile phones below 2,000 yuan. After this meeting, it was confirmed, but it still left a small tail. The baseband chip requires continuous investment. If it is not packaged with the chip, the future development prospects will be very

It’s hard to say. Can Honor’s own sales balance the cost of baseband development and ensure competitive advantage?

Anyway, the release of Honor 5 and its hot sales in the first week have made the capital market recognize Honor again.
Chapter completed!