Chapter 1570 There are only two choices
Can the firm cycle of new energy vehicle prices be extended infinitely?
This problem is obviously the sword of Damocles hanging on the heads of a number of domestic new energy vehicle manufacturers.
Nothing else.
With the weak industrial chain... it can even be said to be a serious shortage, so that the construction of products that require a large amount of supply from the outside world, coupled with the many additional "costs" expenses caused by national conditions, now with the official subsidy dividends, the profits of domestic new energy vehicles are already extremely limited. For example, they are better than Adidas, and the net profit of a car is only a few thousand yuan...
And this is pretty good.
Because some new car-making forces are even buying it!
So looking at the domestic new energy vehicle market in full swing, aside from planning to use the listing to make money, there are few companies that can truly implement the net profit of the product!
Even if there is, the net profit is relatively low!
If it were just like this, perhaps domestic new energy vehicle manufacturers, especially domestic car companies such as Biadi, would not always feel at a critical moment!
but--
Stella, which has created the catfish effect in the Chinese market, has become a time bomb in the eyes of many new energy manufacturers, especially Biadi!
It is not about the other party's car manufacturing technology or technology level, but these are all second-class in terms of the situation.
What really makes Biadi uneasy is that the other party, the competitor, has always held the king of unsold prices in his hands - price advantage!
Yes, the price advantage.
Judging from the profit margin of Strat in the Chinese market, the average net profit of Strat’s selling a car is as high as tens of thousands.
This is several times more than Adidi's, or even ten times more!
With such profits, how much room does Tesla have for price reduction in the Chinese market?
There is no doubt that this is a question that China's new energy vehicle companies dare not think about!
Although Biadi's new energy vehicle sales are now scrambling to major sales rankings, this has never made Wang Chuan feel at ease-
Because in terms of dazzling aspects in the new energy vehicle market in China, Stella, which is even better than Ah, has not yet produced the killer weapon of "price reduction" from beginning to end!
Once Stella holds up the preferential banner of price reduction subsidies.
With Stella's profit, just by 30,000 or 20,000 yuan, the net profit of bicycles is still several times that of Adidi. If Stella's price drops, will this be in such a situation for domestic new energy vehicle manufacturers led by Adidi? ωωw..net
There is no doubt that there are only two choices left for them.
1: Grip your teeth and lower the price, but the meager profits, even some car companies that have always been in a negative profit, cannot withstand it.
2: Destra's unilateral price reduction without following up, but what is the difference between this and giving up his own market share?
In the current Internet era of information transparency, when Stella lowers its price, then based on absolute cost-effectiveness, what else do they use to compete with Stella for the market?
Consumers are not stupid. No matter how loud the slogan of supporting domestic products is, it will eventually return to cost-effectiveness and product quality...
Apart from these issues.
Wang Chuanfu also considered another issue, a crucial issue.
That is, there are only two models of Stella. If the other party launches new models one after another based on price reduction, and directly compares with BiAdi’s series of car series in terms of price, then how will this mean for BiAdi?
Although BiAdi is now sweeping the eight wildernesses in the field of new energy vehicles, Wang Chuanfu is also very clear. Stella's crocodile hasn't started to open his mouth yet. If the other party starts a price war, BiAdi and other domestic new energy vehicle companies will not have a good life...
The turbulent thoughts were in an instant.
Asked by Ye Chen's laughter.
No matter how calm Wang Chuanfu is, his expression changes.
Finally, he said, "I wonder what Mr. Ye wants to express?"
Facing Wang Chuanfu's conscious thoughts, Ye Chen still shook his head and smiled distractedly.
"What I want to say is that the price of domestic new energy vehicles will not be stable for a long time. Price reduction will inevitably be the next trend. As long as the price reduction shot is fired, the new energy vehicle market will be in chaos! It would be fine if this shot is fired by other domestic brands, but what if this shot is the one who fired this shot? As we all know, Strat's profit is several times that of domestic brands, which also means that even if Strat's price reduction is reduced by 30,000, it will still make a lot of money. So once Strat's first shot of price reduction, will the domestic brands, including Biadi, follow or not?"
Ye Chen gradually put away his smile, "I believe that Mr. Wang must have thought about these issues long ago. Perhaps Mr. Wang and other domestic brands will think of joining Stella to sign an agreement that does not reduce prices, but what I want to say is that if Mr. Wang has this idea, he should throw away the idea in his mind immediately, otherwise this would be shooting himself in the foot! The reason is very simple. If I were the person in charge of Stella, I would definitely sign this agreement. After all, I would have to sign it if I didn't sign it? But after signing, I would definitely announce the launch of reward policies in other gimmick ways, that is, different discounts..."
"Imagine that once the news that a number of domestic auto companies brought Stella to sign a non-price reduction agreement was reported, Stella followed closely and issued a different policy. What kind of public opinion storm will it cause in the society? What kind of feelings will a number of domestic auto companies bring to the general public? There is no doubt that it will be endless negative and consumer resistance and disgust. On the contrary, Stella will gain strong favor from Chinese consumers, and various hymns will gather towards Stella, and then be put on the halo of benevolence and righteousness in one fell swoop!"
"So it should be said or not. If Mr. Wang and domestic car companies have the kind of thing they want to restrict Stella with an agreement to not reduce the price, in the end they will sacrifice themselves to achieve Stella, and it will definitely be!"
When it comes to the last two words.
Ye Chen's voice was firm and loud.
Listening to Ye Chen's words.
Wang Chuanfu's facial muscles suddenly trembled wildly.
Because he really has that kind of mind—
Without waiting for him to answer.
Chapter completed!