"Brand problem? What's wrong with our brand?"

Retrieve from memories of previous lives.

Ye Chen asked in response.

"Because of the donation incident caused by the flood disaster in the Central Plains, our Yiren Ruxue has ushered in an unprecedented positive public response, so Minister Yuan thought of taking this opportunity to launch our Yiren Ruxue brand advertisement and find celebrities to endorse it!" Chen Yinuo

Be the first to be the positive channel.

"Mr. Ye, I know you have never valued these things, and our Yiren Ruxue's sales do not require any advertisements to support them. After all, product effectiveness itself is the best marketing! However, the influence of a brand does not only require

Reputation also requires advertising. Looking at the countless brands in the world that have long been embedded in people's hearts, they still spare no effort to work on advertising. The more popular the brand is, the more influential it is, the more willing to advertise, so

It’s time for us Yiren Ruxue to start this aspect!" Yuan Mingzhu said.

Ye Chen thought for a moment.

Then he nodded.

"What are you going to do?"

"At present, all Chinese celebrities are willing to endorse for free, from top to amateurs, and they are nothing more than that. So who to endorse him depends on Mr. Ye and Mr. Chen. After all, all we need is advertising.

, it does not need the influence of those stars to support it!" Yuan Mingzhu said.

"Well, you should be responsible for this matter, but the wealth will not flow to outsiders. Just go back to Tenglong Pictures to select our contracted artists to endorse the spokesperson!" Ye Chen nodded.

The reason why he didn't consider brand advertising before was that he felt that there was no need for advertising for the time being, and the other thing was that he didn't want to be rich and fertile.

Now Tenglong Pictures has entered a stage of full swing, and it is time for Yiren Ruxue to advertise, so he no longer denies Yuan Mingzhu's ideas.

"I understand, but in terms of advertising layout... what do you think, Mr. Ye, Mr. Chen?" Yuan Mingzhu asked again.www.bǐqυgetν.℃ǒm

"You are more professional than us in this regard, so you go back and draft the advertising plan and leave it to us to see. If there is no problem, just follow your plan!" Ye Chen replied.

"Okay, then I'll go back and start preparing!" Yuan Mingzhu nodded.

Not long.

The director of the brand department, who was hollowed out by many Fortune 500 companies in his previous life, left Chen Yinuo's office.

Look at the door that was closed again.

Chen Yinuo said, "I have to say, Lao Ye, your vision is too amazing! Minister Yuan has made a lot of contributions to our Yiren Ruxue, whether it is the establishment of our brand system, operation and maintenance, and public relations management.

At first glance, we may not feel anything. After all, our Yiren Ruxue's popularity exceeds all, but when I went deep into the brand department, I realized that under the leadership of Minister Yuan, even if I compare those horizontally.

A well-known listed company, except for the advertising image that has not been working hard, is almost inferior to those companies in other aspects. It can be said that she has almost completed the overall layout of the brand department in just half a year!"

Chen Yinuo continued, "In addition, she has led the brand department to public relations and maintain your reputation and image. Especially this time after we donated money to the Central Plains flood disaster, she made the first move.

The reaction, she had already led the brand department to the stage without even explaining to her!"

"You still feel that it's too much to provide her with the first-sequence salary in the industry?" Ye Chen asked with a smile.

However, before Chen Yinuo responded, he said, "But her test has not really begun. As you said, Yi Ren Ruxue's popularity has covered too much, plus Yi Ren

Ruxue is a relatively single enterprise, so it is not difficult to do a good job in the brand department and improve the layout of the brand department! What is really difficult is the diversification of the group and the various problems it will face after the establishment of Tenglong Group and the timely problems it will face after the establishment of Tenglong Group.

That is the real test for her!”

"It's too early to talk about Tengkong Group, let's not talk about it for now. In short, based on her current ability, we can say that we have found a treasure!" Chen Yinuo said.

"At the same time, it proves that my eyes are vicious again, right?" Ye Chen joked softly.

"Look, I'm so proud of you!" Chen Yinuo angrily said.

After saying that, he smiled and said, "Let's get back to the point. For these three products developed by Pang Jun, how do you plan to price them?"

"Um--"

Ye Chen pondered for a moment, "The price of the set is about 1,680. As for the single item, you can just consider it and do it!"

"1680?" Chen Yinuo raised his eyebrows and thought.

"This price is not expensive. As Pang Jun said, the cost alone is almost 300. With various expenses and taxes, the overall cost is estimated to be several hundred!" Ye Chen said.

"That's right!" Chen Yinuo nodded, "After all, we are targeting international brands, and this price is not expensive even compared to international brands. It can only be said to be mid-to-high-end!"

"Let's go back and conduct the clinical trial first. If there is no problem, follow the official approval process and enter mass production as soon as possible!" Ye Chen said.

"Well, I know! But regarding packaging design, you..."

However, before Chen Yinuo finished speaking.

Ye Chen interrupted, "Give me paper and pen!"

"Hmm? Do you want to design yourself again?" Chen Yinuo glared at him.

But I hurried to find paper and pen on my desk.

Ye Chen no longer talks nonsense.

Based on the memory of my previous life, I quickly drew the packaging design of the essence lotion cream on paper, and marked the material use one by one.

Looking at the design on the a4 paper that is not only very distinctive, but also noble and luxurious.

I was stunned for a moment!

"This, are you inspired by sudden arrival?" Chen Yinuo said dazedly.

The eyes can no longer leave the image on the paper.

I even felt a little bit for a while.

Well...just this packaging design, the price of 1680 set seems to be cheap!

"Why are there so many inspirations? This is what I thought about before. Don't you stay at home on weekdays? So if you have something to do, just think about it. After all, we Yiren Ruxue will definitely not rely on flawless cream and sunscreen, so we are idle.

When I was fine, I worked hard on product packaging!" Ye Chen opened his mouth and came.

"If this continues, I think our design department should be cancelled! Just leave it all to you!" Chen Yinuo joked in a daze.
Chapter completed!