As the preheating promotional song for the album "Poetry of Post-Youth", "Sweet" is actually not even the title song, it is just a pre-dinner dessert.

However, this pre-dinner dessert achieved a similar effect as the main course!

In the eyes of many listeners who have heard this song, "Sweet" is just the theme song of a variety show, and it is really useless!

This song was released less than an hour later, and a large number of second-creators used this song as background music to start various second-creators.

What is second creation?

In layman's terms, it means editing the pictures of some film and television dramas or variety shows for secondary creation.

For example, cut out all the sweet scenes of the male and female protagonists in a TV series, then match them with the music you click, make some filter atmosphere, and make a sugar-spreading video.

This can have some novelty.

For example, maybe this was originally a tragic TV series, but under the editing of Erchuang, it was cut in blood and cut into a sweet drama.

To a certain extent, this also makes up for some of the audience's regrets about the original drama.

Some big-handed ones, after only over an hour, immediately cut out some of the CP mixed-cut second-generation TV series that are currently on the air.

Suddenly, more than a dozen mixed-cut videos appeared on CiliCli, a highly concentrated barrage video platform for young generations in China.

Although, in principle, the song "Sweet" is a digital paid single, the second set is prohibited from changing the second set. Even covers must be authorized to cover them, including those that are not profitable.

However, at the moment when the band is in urgent need of exposure to warm up the album "Poetry of Post-Youth", the Rainbow Plan, which is responsible for helping to handle Ye Weiyang's copyright dispute, turned a blind eye and did not ask Station C to remove these second-creation videos.

After all, the secondary spread of these videos can also bring popularity and attention to "Sweet" and the new album to be released next.

However, when "Poetry of Post-Youth" is officially launched, the Rainbow Plan will settle the accounts after the fall, so it requires the platform to remove these second-creation videos.

Commonly known as "killing a donkey with a mill"

Although doing this is indeed a bit unethical, it is suspected of taking advantage of these second-creation UP masters.

But, now the environment is like this.

This is how those popular TV series on platforms such as Qiyi Video and Penguin Video are also done.

During the promotional period when TV series is currently being broadcast, you can edit all kinds of second-creation videos, which can bring exposure to popular TV series, attracting users who originally didn't know about these TV series but were attracted to watch the TV series after they came to the video.

However, once the TV series is fully broadcast, the platform will start to mount the banner of "copyright protection" and order these UP owners to remove the unauthorized Erchuang videos.

After all, no matter what, Station C is also a video platform, and is a competitor of Qiyi Video and Penguin Video. How can it allow its own exclusive drama clips to appear on other platforms? Even small clips are not good!

But for singers, the seriousness is not so great. Most of them just turn a blind eye and get through it. They rarely find trouble with Erchuang Video.

At least so many second-creation videos appearing on Station C are all promoting the non-closing band and the song "Sweet".

“The song “Sweet” works very well!”

"This kind of sweet song can actually get such a good response. It sold a million songs in one hour, and the praise rate is so high!"

"I really didn't expect that. I originally planned to be a preheating promotional song, but now the effect is the best on the title song!"

Liu Yunqing was a little excited and surprised.

She really didn't expect the song "Sweet" to be so popular.

She had heard this song before. Although she thought it was quite sweet, in Liu Yunqing's heart, this song was far from becoming a popular song, at most it was a brainwashing and saliva song.

This is also why "Sweet" is positioned as a promotional song, not a title song.

The characteristics of promotional songs are simple and easy to remember, easy to brainwash, and it is best to remember them by listening once and singing them twice.

"Sweet" perfectly matches these characteristics.

But that's all. If you want to say how profound and connotation it is, it can support the quality of a fine album as the title song. Not to mention Liu Yunqing, no one thinks this song is qualified, including the entire music department of the Rainbow Project.

"Hey, the musical aesthetics of young people now are really elusive. What songs can become popular and what can become popular? There are too many uncertainties." Liu Yunqing said with a little sigh and shame.

Ye Weiyang smiled.

The first time he heard this song was in the second year of junior high school.

At that time, a female classmate in the class was about to transfer to another province, which was almost difficult for junior high school students to see each other again from now on.

Before leaving, she sang this song "Sweet" to the whole class in the last class.

Although he listened to it for the first time, he couldn't help but hum with her. He was infected by the sweetness of this song.

After he got home that day, he searched the song online.

At that time, music software was not as developed as it is now. You still search for songs on Baidu, and then a bunch of song sources will appear. Then you can choose one to download it to your computer or MP3 and you can listen to it.

Ye Weiyang clearly remembered that after he downloaded the song, the single was repeated many times, and each time it was so sweet.

Although he had never fallen in love in the second year of junior high school, through this song, he could really feel the sweet atmosphere of love in the song.

And for the first time I have a yearning for love.

At that time, in his imagination, love should be as sweet as the song "Sweet".

Later, when he was 20 years old, he finally experienced love in college.

The feeling of passionate love is indeed as beautiful as Jay Chou and Fang Wenshan depicted!

Even if he hears this song again, he will still make him feel excited and longing for love.

Although compared with other songs, the song "Sweet" is indeed simple, the melody is simple, the lyrics are not narrative, and not even a complete story is clearly explained, and it is all sweet love words.

But, this shortcoming will become the most popular advantage of this song.

Because for most ordinary people, isn’t the sweetness of love roughly this?

The sweetness in love is nothing more than something that makes people feel numb when you think about it?

Don't complicate it.

Writing a sweet story related to love with a particularly clear understanding will limit the audience, because each couple has different sweet points. If you write a clear story, it may be sweet, but for the listener, the most important resonance of listening to music may be gone.

Because they may not have done the story you wrote with their partner! Then there is no sense of substitution!

Only such abstract and simple love words without concrete directions can resonate with most people, because everyone can be substituted into the lyrics and "sweet" together.
Chapter completed!