The main reason is that at this time, food is too precious and wine making is too wasteful of food.

If it weren't for alcohol, which has good anti-inflammatory and sterilizing effects, Liu Cheng would basically not make high-strength liquor.

This is also why although liquor has been around for a long time.

It has never been circulated on a large scale.

It is a very expensive luxury product.

Of course, in addition to the small quantity, Liu Cheng deliberately produced only a little bit for sale, engaged in hunger marketing, and collected money from wealthy families and wealthy gentry, which was also an important reason for this situation.

Liu Shui knew the manufacturing cost of liquor.

As for the price of liquor set by Liu Cheng, even Liu Shui, who had been in charge of Taobao for a while and had witnessed many transactions, was amazed by it and felt that his brother had set the price too high.

Many people can't afford to drink.

Then Liu Shui got some very impressive words from his brother.

Many people can’t afford to drink?

This liquor itself is not meant for many people to drink.

At least for a short period of time, it was not for many people to drink.

It is positioned as a luxury product and takes a high-end route.

The purpose is to make money from those rich people.

Isn't it much better to make money from these people than to make money from poor people?

The money earned by poor people makes people feel a little uncomfortable, but the money earned by these wealthy families does not feel any guilt at all. If you can earn more, earn as much as you can...

And what happened after that was exactly what Liu Cheng said to Liu Shui before.

Erguotou, which is priced extremely high, quickly opened up the market and became famous after it was officially launched for sale.

In today's era, there are no orange juice, Feizhai Happy Water, yogurt, coconut juice, Jianlibao and many other flavored drinks. Apart from honey water, there is only wine!

It can be imagined how big the market is for wine and how deeply rooted it is in people's hearts.

After Erguotou became famous, if you want to treat someone to dinner and invite some high-status people, if you don't go to Taobao Restaurant and order Erguotou, who are you looking down on?

Do you still want to do something?

There are also many people who reluctantly buy Erguotou, not to drink it themselves, but to give it to others so that they can hire people to do things and build relationships.

For such a person, Liu Cheng makes money without feeling any guilt at all.

Because even if there is no liquor, they will still reluctantly get some other precious things and go to give gifts...

With Erguotou's great reputation, Zhong Yao and Ma Rixi naturally knew about it.

When I heard Cai Yong say this, I knew what it was.

Immediately, he picked up the cup unceremoniously, clinked it with Cai Yong, brought it to his mouth and took a sip.

After taking a sip of wine, Ma Rixi closed his eyes comfortably.

Then I came back to it.

Smacking his lips.

"How come your old boy's wine tastes better than what I drank outside?"

Zhong Yao also cast his gaze on the wine bottle on the table.

I found that the wine bottle looked the same as the Erguotou sold outside, but there was no Erguotou logo on it.

When the two of them saw this, they didn't understand why. This wine must be a special supply.

It is something that cannot be bought with money outside.

Come to think of it, this Erguotou was originally made by Cai Yong's son-in-law's family.

How could the wine he sent to Cai Yong be comparable to what can be purchased outside?

It must be a high-quality product!

"Let me see what this wine is about."

Zhong Yao said aloud, then reached out and took the wine jar with more than half of the wine in his hand.

After pretending to look at it for a few times, he inserted the stopper, and then quickly stuffed it into his arms.

His expression did not change, and he continued to drink from his glass as if nothing was wrong.

He praised: "Brother Bozhe's wine tastes good, but it's just different from the wine elsewhere."

Cai Yong's face twitched: "It tastes so delicious, but you can't just take away all the bottles from me!"

There’s still more than half a bottle of wine in it!”

"Brother Bozhe, what are you talking about? Who even took away the wine bottle?

How can you do such a useless thing?"

Zhong Yao looked at Cai Yong and said seriously, his face full of indignation and contempt.

Ma Rixi, who was standing next to him, had already drank the wine in his own cup. When Cai Yong was not paying attention, he picked up Cai Yong's cup and drank all the wine in Cai Yong's cup.

Cai Yong stamped his feet angrily: "You should leave a drop for me!"

Ma Rixi smiled and said: "Don't pretend to be here for us. Your young son-in-law is the one who made Erguotou. How can I stop drinking your wine?"

Stop talking nonsense, get another bottle out quickly and let me take it back, so I can have someone to show off."

"No more, just this bottle!"

Cai Yong's face was full of swears and curses.

How could Ma Rixi believe him?

He immediately stood up and searched Cai Yong's room.

After a while, I found three bottles.

"You old boy, you are still hiding here, you are not honest at all!"

Ma Rixi laughed and cursed while putting a bottle of wine into his arms.

Seeing such a scene, Cai Yong felt extremely distressed.

"This is when my family Zhaoji got married, the wine Kede sent us, there were only four bottles in total.

I’m not willing to drink it on weekdays…”

"Brother, don't cry and act pitiful here, who doesn't know who you are?

You have a son-in-law like that. How can I miss your fine wine in the future?

Besides, you old boy clearly knew what was going on, but you didn’t clarify the matter first. Seeing that we were getting angry and running around like headless chickens, why did you drink a bottle of wine to compensate?"

Ma Rixi didn't take Cai Yong's trick at all and acted rogue on the spot...

After a while, Cai Yong sent the two of them out.

The two of them left with a bottle of wine hidden in their arms, satisfied, with satisfied smiles on their faces.

Especially when looking at Cai Yong's pained face, the smile on his face became even stronger.

After seeing off Ma Rixi and the others, Cai Yong returned to his room. Cai Yong picked up the half-empty wine bottle, poured himself a small half glass of wine, put it to his mouth and cursed shamelessly, but his face showed

Some laughs.

This half bottle of wine was the half bottle that Zhong Yao had hidden in his arms before. Cai Yong replaced it with a full bottle.

After changing out, the three of them sat here, and after one of them drank a little, Ma Rixi and Zhong Yao left...

"Uncle Weng, what do you think of Uncle Liu Huang?"

After leaving Cai Yong's place and walking back, Zhong Yao looked at Ma Rixi and asked.

Ma Rixi sighed and said: "Sharpness is the best in the world, a capable minister in governing the world, and a hero in troubled times."

When Zhong Yao heard this, he couldn't help but be stunned, and then nodded: "A capable minister in governing the world is a hero in troubled times. Uncle Weng's words are indeed true.

Heroes create times, and times create heroes. The same person, at different times, behaves completely differently.

If the Han Dynasty was as strong as it was during the time of Emperor Wu, this Uncle Liu should be a sharp long knife used by the Han Dynasty to chop down foreigners.

Now……"

As Ma Rixi and Zhong Yao left Cai Yong's house, there was news that Hua Tuo, a medical doctor, was also a Confucian scholar, and that doctors who would study with medical doctors in the future would also study Confucianism and would need to have a certain foundation in Confucianism.

It began to spread within a certain area of ​​Chang'an.

Those who felt that Liu Cheng was digging into the roots of Confucianism also quieted down and stopped talking.

Although there are still many people who are very dissatisfied with Liu Cheng's memorial to establish the Doctor of Medicine, they feel that even if Confucianism is the backbone and medicine is the skin, medicine should not be held in such high esteem.

But since Liu Cheng had already given in on this matter, the current situation was not unacceptable, so he was magnanimous and did not say anything more.

This is a face to Liu Cheng!
To be continued...