: Playing for strengths and avoiding weaknesses

Author: Fan Yitong

: Playing for strengths and avoiding weaknesses

Even if it was embarrassing, the old Huang family, who could be used to be a turtle, was completely famous all over the country at that time. If this were two hundred years ago, a flirting man compiled a novel similar to "Dream of Red Mansions", it would not be a problem to be famous in future generations.

Old Woman Xian, who had been stronger for most of her life, seemed to be tired of playing. In the end, she entrusted a lot of notes and manuscripts to her son Jin Shi, went to travel around the mountains and rivers and visited famous mountains and ancient temples in various places.

Jin Shang graduated from undergraduate studies and started his studies with a master's degree. Xian Guizhen hurried back to attend the teacher's gift banquet and the school entrance banquet. After giving away a box of Buddhas, amulets, treasure gourds, yin and yang boards, he stuffed a lot of "pocket money" and left quickly.

In addition to occasionally seeing a few essays about Mrs. Xian in newspapers and magazines, Jin Shang hasn't seen her for almost three years.

Last time I heard from Lao Jin that it was said that he was hiking on the snowy plateau to cleanse the filth of his soul and realize the true meaning of the gods.

Even if Jin Shang went there, he would probably not be able to withstand the destruction of the altitude sickness. Xian Guizhen was so old, and she didn't know why she was in such good health and was still energetic when she ran around all day.

When talking about that strange woman, Nan Dabiao didn't know how to evaluate it for a while.

The two of them talked about the preparation of the movie, but before they knew it, they darkened and declined the invitation to have a drink with Nan Dabiao. Jin Shanghe Huang Yiyi, who was still sorting out the documents, said hello, and asked her to get off work early, close the doors and windows, and drive back to the apartment near the school.

After talking to Li Xuan, she asked her to come over later, Jin Shang personally cooked, cooked a few side dishes, poured herself a glass of beer, and then she heard the doorbell.

"Huh? Is there so much free time today, cook by myself?"

My girlfriend, who was welcomed, saw a scene that she hadn't seen for a long time at a glance.

I still remember that night. It was because Jin Shang was meticulous in cooking, meticulous in his face that Li Xuan felt the sincerity and charm of this little brother for the first time, and he was willing to be deceived by his sweet words.

Perhaps, cooking is not the key to the two of them getting together, but it is indeed the last touch of cleverness that breaks the heart.

"Actually, for me, the time I cook is equivalent to relaxing..."

Jin Shang smiled and handed over the bowl and chopsticks filled with rice, and responded with a smile,

"My father and I live together, and there are always times when the housekeeper and the nanny can't take care of it. Therefore, cooking is a necessary life skill. It doesn't need to be very good. When you are hungry and need it, you still feel a sense of accomplishment to be able to cook a table of dishes for yourself."

"I can't do it anymore, I didn't have that experience at all."

So, let alone cooking, it’s hard to cook the noodles under the eggs. If there was no school cafeteria, Li Xuan would have to make a living by boiling water soaking instant noodles.

Jin Shang had long known about this.

You can really think too much about how high a girl who is not good at combing her hair and braiding her hair before going to college.

To this day, Li Xuan has had short hair on her ears, and she can't help but want to go brief after she is shoulder-length. It's all conditioned reflexes caused by past experiences.

After the two of them had dinner with home-cooked dishes, they rested for a while, and after saying some private words about the school, they sat leisurely, enjoyed the wind and the moon on the balcony, and talked.

Jin Shang frankly talked about how to arrange Li Xuan during this period. After thinking for a while, Li Xuan took a big sip of the orange juice at her hand, and then said slowly:

"Do you have a positioning of your company in the future to be an Internet technology company, and you also have to take into account offline business?"

"Um!"

Jin Shang recognized the other party's judgment.

"The Internet cannot survive alone. It must be supplemented by physical resources and walk online and offline to be stable. Now we will focus on the online market. It is not that offline is not important, but that resources are limited, lack of capabilities, and cannot take into account both. We can only concentrate our efforts on the light-asset Internet field. After taking an overwhelming advantage in the important track of instant messaging and forming a factual monopoly, we will make up for the previous homework. And..."

After a pause, Jin Shang decided to say a few more things.

"What do you think is the end of the Internet enterprise?"

"Science fiction world, second life?"

“That’s too far away.”

Jin Shang couldn't help but sneer for a few times, waved his hand,

"In essence, what Internet companies do is just to move offline business models online without any essential changes. It can be a virtual shopping mall that collects rent online, a virtual money shop that sells usury, a broker transaction that does not meet, and a public opinion dump where a group of people curses and vents their emotions."

science and technology?

The so-called Internet technology does not produce any substantial products. It only presents things that are present in reality or imagined by humans in a digital way.

Only when artificial intelligence develops to a level that can really liberate humanity to a large extent and increase productivity will there be real output.

Of course, at that time, humans will also have to worry about whether they can subdue the virtual life they created.

"At the beginning, all sectors of society may be confused by the manifestations of Internet technology. When it develops to a certain extent, the side effects will make people understand that this thing will have side effects that deviate from reality to virtuality, which will seriously damage the real economy, just like..."

Jin Shang raised his index finger, pointed to a telecommunications base station on a high building not far away, and said leisurely:

"If my instant messaging software is popular, it is not only convenient and easy to use, but also requires no money, are there many fewer people calling and sending text messages?"

After thinking about it for a while, Li Xuan understood the truth.

"If it is really easy to use and affordable, it will definitely be good. It saves a lot of phone bills, which is pretty good!"

"It's good to you, what about the telecommunications department?"

“Eh?”

In essence, this is digging the roots of the Telecommunications Bureau. If everyone doesn’t call and send text messages, where can I make money?

Even if the future revenue from online fees and traffic sales will far exceed that of phone calls, it will not work in the present in 1995.

From basic telecommunications companies, base station construction, electronic components, research institutes, and university tutorials, they all revolve around the existing system.

Everyone is living well, and suddenly a private company appears to break everyone's job. What will happen?

"You mean?"

Li Xuan couldn't help but spit out her playful little tongue, shrank her neck, and pointed at the sky.

“There is an obstacle above?”

"That's certain. If every new thing appears, if you want to survive for a long time, you will definitely break the old pattern and redistribute your interests."

Is there any risk of being ordered to shut down in QQ in my previous life?

Yes, and not small!

If it weren't for the foreign Internet companies' example, it would be difficult for the country to rashly suppress it. In addition, there were many difficulties in joining the WTO's negotiations, and it was inappropriate to over-restrict the living space of small innovative companies. With the social environment at that time (laid-off and re-employment), there was no qualification to compete with the country for profit.

Even though he survived by chance, Telecom Mobile Company also made similar software like "Feixin" to compete.

If it weren't for the rigid physique and backward operation methods of state-owned enterprises that could not adapt to the market that changed too quickly, QQ would have been crushed into scum like a mountain.

The same thing has happened more or less to other Internet companies.

The development of online business models will inevitably seize some offline interests. When the economy is in a leaps and bounds, the cake will grow bigger and bigger. Although the share will decrease, the amount will increase, and the contradictions are not obvious.

Once the economic development slows down, it is certain that online and offline dislike each other.

"Now I can ignore things that are too far away, but once my company grows and has a certain social influence, I have to consider some competition outside of business."

A large taxpayer provides a large number of jobs, high-tech enterprise recognition, charitable donations, social influence, public opinion guidance, etc., it must be the same. Only when the competent authorities recognize your value will they protect you when the company encounters unconventional suppression.

"This is what you guys in the capital often think about. Are you thinking too much?"

"Prepare for the future and be prepared for any trouble!"

Jin Shangyun said lightly, without overemphasizing anything, but just told Li Xuan about her thoughts.

For a long time, Internet companies were all gimmicks, unable to see any actual output, their valuations were blown up, and a large number of them died when the bubble burst.

Therefore, there must be a visible and tangible physical industry, so that everyone realizes that Jin Shang is not a cheater who brags all day long, and the company he runs is serious and will not leave it alone.

The major Internet giants in their previous lives brought a completely different impression to the public. JD.com is a high-tech company with a sense of social responsibility; Alibaba is a second-hand dealer who eats sellers and buyers, and fake goods everywhere and loan sharks; Tencent started out by plagiarism and promoted online games to harm children;

Why do Volkswagen have such a big difference in understanding several major Internet companies that have emerged at about the same time?

In the final analysis, at the beginning of JD.com's development, it adhered to the strategy of synchronous development of online and offline, laying the most solid foundation, the most positive one at the public opinion, social response and official level.

It is easy to get rid of the real and go to the real, but it is much more difficult to turn from the real.

"So, what are you going to ask me to help you?"

The two chatted for a long time, and Li Xuan asked seriously,

"I have to have a plan so that I can learn some necessary knowledge in advance and be prepared."

“Local life!”

Jin Shang responded firmly,

"This is the way I want to break the deadlock, take root in the community and go to the grassroots level, and do not become empty talk. After the instant messaging software is put on the market, it will combine it with offline services to serve the people in the western Beijing area, and gradually promote it to the whole capital. After gaining a foothold, it will find opportunities to promote the whole country."

"Didn't you say that you should form an economist for scale as soon as possible so that the first-mover advantage is too great to be increased, so that you are qualified to consider other things?"

Monopoly first and then control the market is the only way to go. Li Xuan also recognizes Jin Shang's theory, but is it too early to start deploying offline businesses with heavy assets now?

"Different time periods and different external environments also require different ways of playing."

Jin Shang, who was smiling lightly, believed in his judgment, and the feedback brought by the Golden Broom was also positive. If the online and offline combination attacked, occupying the capital market, he could be invincible. As for how to occupy the mainstream of the national market, it is not the time to consider too far away in the future.

In the rapidly developing Internet field, there is a huge gap between one year earlier and one year later. The rise of Internet giants in the past life has brought Jin Shang not only successful experience, but also failed lessons.

In fact, in 1995, it was much less difficult for Jin Shang to deploy instant messaging than Tencent in 1999. Without competitors, the family has wealth. Although it is not rich, Jin Shang can survive the initial difficult period and not be too embarrassed to be unable to bear it, and he can't sell it for one million yuan.

Both are local snakes, and the foundation of the old Jin family may be a little thicker than that of the old Ma family. The shortcomings are that the Jin family’s father and son have lacked connections in the field of telecommunications and Internet, and their technical accumulation is far inferior.

Therefore, relying on official connections, enterprises and institutions in the communications, mobile and Internet industries are not suitable for Jinshang to enjoy some leftovers and struggle to survive. On the contrary, Jinshi, which seems to be scattered local industries, basically revolve around food, clothing, housing, transportation, food, drink, and entertainment, and has more or less a value of utilization.
To be continued...