Chapter 1349 What kind of move does the opponent make?
The purpose of Meiniu Supermarket's actions is very clear, which is to close Brother Supermarket! Brother Supermarket invested so much money in the early stage, and if it just closes down, the loss of funds will be very considerable.
All the profits earned from the hotel business have been lost, and even part of the money Tang Cheng received from Deputy Governor Huang will be lost! The consequences are very serious!
Shopping malls can be very cruel sometimes. It can make yesterday's multi-millionaire become a pauper in an instant!
The situation was very serious, so Tang Cheng met with Ji Lan and others to discuss Brother Supermarket's countermeasures!
In the current situation, Brother Supermarket does not seem to have any effective countermeasures. The only preferred option is to engage in a price war with the other party. For the same products, ensure that the price is not higher than that of American cattle. Although
This thing is easy to operate, but once the price of the goods drops below the normal value and even the meager profits cannot be maintained, the direct consequences will be to lose money. On the contrary, the more goods are sold, the more money will be lost!
What Tang Cheng is worried about is that the two sides will fall into a price war. After Brother Supermarket lowers the price, other supermarkets will lower it again, and the price will drop again and again. Once the price war breaks out, who has the strongest funds will persist to the end.
Who is the winner! Official color: Climb up to the female leader 1349
What to do!
Lao Cai said: "Why don't we lower the price too! Damn it, who is afraid of whom?"
Che Deguang also suggested: "I also have an idea, which is to use the power of our boss to send more functional departments such as industry and commerce, health, taxation, price, and public security to go to that Meiniu supermarket to inspect them, and they must be handed over.
Find out what's wrong, deal with it seriously, show them a lesson, and fighting us will not end well!"
Song Xiaohe said: "The suggestion put forward by Che Deguang is the most direct and effective method, and it is smarter than our price reduction sales!"
But after hearing this, Tang Cheng actually shook his head and refused. Tang Cheng is a principled person. A real man walks in the world and must be aboveboard. Tang Cheng does not want to use the method of fighting back. Tang Cheng has a choice.
What you do and what you don’t do!
Besides, so far, Meiniu is only engaging in a price war. Strictly speaking, this measure is still within the scope of normal commercial competition. If you can't compete with them in terms of strength, you will use administrative means and government actions to crudely interfere.
, this has always been something Tang Cheng has been ashamed of, and now Tang Cheng is asked to use this method to deal with the other party. At the moment, Tang Cheng really doesn’t want to use it!
Tang Cheng said: "We can use administrative means to interfere with each other, and we may get good results. However, have you ever thought of a problem? This is not the best way to solve the problem. The best way is that we still have to
Learn to use business methods to solve problems encountered in business activities. In this way, we will slowly develop and grow in the wind and rain. After experiencing it, we will become more mature and stable. Today in our Longtan City,
We can use this government action, but if we do it in the future
Brothers Supermarket has grown, and we want to go nationwide, or even go abroad, and open our supermarkets all over the world. At that time, we will encounter business competition and have to rely on the government, which is simply not feasible. So, starting from now
when, we will
We must learn to use our brains and use business wisdom instead of blindly relying on administrative means! Of course, business and politics are inseparable. I am not saying that we must put aside politics when doing business. I mean, at the moment, we
We still have to rely on ourselves first!”
Tang Cheng expressed his thoughts. Everyone was silent for a while and accepted Tang Cheng's suggestion!
Tang Cheng pondered for a moment and said: "At present, according to our strength, it is not a wise choice to engage in a comprehensive price war with our opponents. We have to find a way on this specific measure. We can let our opponents fight for a while first.
, then, we suddenly attack and explode, such a competitive situation is beneficial to us! "
Ji Lan and others listened to Tang Cheng's opinion. Next Sunday, Brothers Supermarket will organize another event. On the day of the event, all elderly people over sixty years old who come to Brother Supermarket with their ID cards to shop will be
You can enjoy a 50% discount on products, and if you purchase over 500 yuan, you can also receive a 100 yuan souvenir!
After all, people in their sixties are the main group of supermarket shoppers. As long as we capture this age group, it will be very beneficial to the development of Brother Supermarket.
Moreover, Brother Supermarket is also strengthening the quality management of its internal employees and selecting the most beautiful shopping guides and smiling cashiers. The most beautiful shopping guides and smiling cashiers selected by everyone will receive generous bonuses from the company.
Work more on improving your own quality, strengthen service quality, and win the hearts of customers bit by bit!
Under Tang Cheng's initiative, Brothers Supermarket did not rely on administrative means, but worked together and diligently thought. Everyone worked harder on marketing strategies, product quality and purchase channels, so that the supermarket's sales gradually increased.
It climbed up again, and there were more and more customers in the supermarket!
Meiniu Supermarket saw that the first move did not defeat Brother Supermarket, and there will be disagreements within them. Some leaders advocated lowering commodity prices again, even if they lose money, but also compete with Brother Supermarket. Some leaders do not recommend lowering prices any further.
If the price is higher, in that case, although there will be competition for customers, Meiniu will also lose a lot of money, and the gain outweighs the loss!
The owner of Meiniu Supermarket, the man named Qiu Sheng, was also very scratching his head. Sitting in the office, he was thinking hard about the situation in front of him, hoping to find a way to deal with Brother Supermarket!
Qiusheng called his two cronies, deputy manager Ban Xinshi and public relations manager Ding Yige, and asked them again for their opinions on how to deal with Brother Supermarket next!
Deputy manager Ban Xinshi suggested: "It seems that this brother's supermarket is not simple. Various marketing methods are used very appropriately. A considerable part of our old customers have been lost to them! We are going to take some measures."
Unconventional means!"
Chapter completed!