990 Olympic bid PR
"127 hours... The trial will begin on November 5th... After the week, a small-scale release will be released in a small manner. A week later, a thousand theaters across the United States will be released online. Although there are news that people will vomit and even faint because the ending of the cut off their arm is too bloody, they still cannot resist the '127 hours... The movie is cheering among the critics. //*—*//
"More than half of the time is a personal monologue, more than two-thirds of the scenes are huddled in a narrow crack, and only Lee Junyi appears alone for more than four-fifths of the time. The filmmaker who dares to make such a movie must be top-notch!"
"Just like all great movies..." 127 hours led us on a journey of reality to almost cruelty, not to mention that the protagonist was stuck in a few square meters of space without moving."
"Even though it is so ordinary that it is great, Daner Ball's figure has reflected the praise that has moved countless people, that is, in the vicious and dull dilemma, he can still pursue the nectar of hope tirelessly with a courage and an unparalleled optimism in his vicious and unparalleled dilemma."
"Even without the terrifying torture instruments and ghosts' intrusion... a video from a biographical perspective presents nature's hideous step by step, it can still make you forget your breathing! Yi's performance is unforgettable, no less than that of a social network, an experienced Taoist!"
"To everyone's surprise, this story is not only intended to awaken inner tenacity, but also to the decline of its own arrogance, which alone is unprecedented."
"Under the director's deliberate arrangement, a theme that survived the disaster exuded a dark style like a prison escape theme, and the in-depth analysis of the theme was accompanied by an almost ecstatic **."
"USA Today..., "New York Post", "New York Times", "New York Observer", and "Entertainment Weekly" all gave full marks! The unanimous praise of the film itself and the starring Lee Junyi, officially announced that the film was a competition for marginal awards such as Oscars, Best Photography, Best Visual Effects, and other mainstream awards.
In the comments on "Vanity Fair", Li Junyi was given all the praises.
"In the face of the cruelty of nature, Yi was able to dedicate his own soul to Ai as Ruston without reservation, and he has won the resonance between the works, actors and audiences without any reservation. As the top actor who is at its peak today, Yi showed us the unyielding nature of human struggle to survive. The careless and unrestrained Ai became Ruston, shining on Yi's body. When this adventurer compromised and chose to survive, he declared war on fate and broke his arm, he sublimated to another level of unrestrainedness and courage that he had only attained in human nature, and fulfilled the praise of loving life with his wholehearted acting skills.
After the "social network", Lee Junyi undoubtedly became a popular candidate for film rates at the Oscars next year, and "127 Hours" made Lee Junyi the most popular candidate for the double nomination of the actor. "Social network... made Lee Junyi almost a god. Although it was not deified, it was not far away. "127 Hours... the superb performance made Lee Junyi become a god for the second time after New York Plaza. This time, it was the god of acting.
So far, the comprehensive scores of 31 mainstream media have reached 89 points. Although they have not been the 19th movie after 2000, their results are still amazing. The freshness on Rotten Tomatoes website has reached an astonishing sigh. Lee Junyi's four movies this year, "Inception" is 46%, and "social network" is 97%, while "127 Hours" is not willing to fall behind. He is proud of the Halloween schedule on Rotten Tomatoes website with his rating. "127 Hours..." has received almost praise from critics.
Among the audience, there were some differences due to the bloody painting at the end of the film. 60% of the people gave 8 or more points on lmdb Zhao, while more than 20% of the people who scored less than 5 points. In the end, lmdb's score of "127 hours" was 85 points, and it still entered the top 150 list of lmdb movie rankings.
Although the movie itself was affected by the bloody scenes, as far as Lee Junyi himself was concerned, his acting skills were not only recognized by film critics, but also presented the audience with the highest honor. In the vote for the Oscar winner next year, Lee Junyi was far ahead with a vote that surpassed Boron. In the rating system of Four, since "social network... Lee Junyi won the lmdb actor rankings for the fourth time, and has firmly controlled this throne, making John Erdepp, who has dominated the championship for many years, a little inferior. There is no doubt that Lee Junyi has become the year-end champion of the lmdb actor system. The year-end champion of the lmdb actor system broke John Erdepp's three-year status and became the youngest champion winner since the generation of the *Bo actor system.
Everyone's first reaction was Oscars, and everyone also knew that Danny Ball's movie was for the Oscars. "127 Hours" is one of the Olympic bid films chosen by Fox Searchlight, so the public relations methods and promotional methods of the movie are very important.
After entering the awards season, the number of Olympic bidding videos in the film market immediately became more and more popular in the film market. As early as September, the "social network" was the first to start the first shot, becoming the popular film for next year's Oscars: "127 hours, then rose and became another potential stock, but Fox Searchlight was a little embarrassed about the 127 hours... Olympic bid public relations planning, which was quite embarrassing.
Two weeks after the release of "Four Hours..., the movie "The King's Speech" directed by Tom Hober and starring Colin Fies was officially premiered. This script that Lee Jun-yi once refused came in full force. This biographical film about the life of King George VI, the father of Elizabeth II, was praised as a seed contestant in the 2011 awards season at the beginning of filming. It is mainly because the judges of the academic school prefer this kind of film that tells the royal family and reflects the profoundness of history...
"The King's Speech... After the release of the screening, it also confirmed the vision of film critics. The movies are blooming everywhere in terms of reputation, and completely suppressing "127 hours..." has become a popular film comparable to "social networks". In fact, in terms of subject matter, "127 hours" is still too weak. Whether it is the best film, the best director or the best actor, they are at a disadvantage, no matter how the sense of the times is "social networks" or the sense of history is not as good as the sense of "king's speech". More importantly, the media will be used by the "four hours" to "king's speech... because the two have some collisions.
First, both movies tell inspirational stories. "The King's Speech" is a story in which George VI overcame stuttering and inspired the hearts of the people; "127 hours... is a story in which Allen Ruston struggled with nature and created a miracle of life. This similarity of core ideas makes the two movies face the finale head-on.
Secondly, both movies are the leading actors. "The King's Speech... Although there is also the important role of the King's Doctor, most of the movie is still placed on the King played by Kobenfes; '127 Hours' is Lee Junyi's one-man show. The actors themselves determine the quality of the movie, which also makes the two movies a competitor.
But "the king's speech... wins, with a grand theme and profound background, which is indeed slightly better than '127 hours... so even though Lee Junyi and Kochifes' acting skills are not inferior at all, they still put "127 hours" at a disadvantage on the Olympic bid.
In addition to the oppression of the movie by "The King's Speech", Lee Junyi's unprecedented success in "social network" also made Fox searchlights dilemma.
As we all know, it may be very glorious to be awarded a double nomination for the Best Actor, which is definitely a handful of feats in the history of any movie award ceremony. But behind the double nomination, it means that the diversion of the voting of the judges is divided by the work. "Social Network... Lee Junyi's vote for the "Social Network", "127 Hours", Lee Junyi belongs to the "127 Hours". The voting of the two movies cannot be superimposed on Lee Junyi. In short, Lee Junyi from the "Social Network" and Lee Junyi from the "Social Network" and Lee Junyi from the "127 Hours... are competitors. This is definitely a fatal weakness for the voting of the judges.
Of course, it is still a matter of whether Lee Junyi can get a double nomination for the Best Actor for two movies. But Columbia Pictures and Fox Searchlight must be based on this goal for public relations planning.
Now, the relationship with "social network" day has an advantage; coupled with the pressure of "King's Speech" has come, Fox Searchlight suddenly loses confidence in the positioning of "127 hours...
At this moment, another Olympic bid film from Fox Searchlight was officially released. "Black Swan..." starring Natalie Portman, carrying a dark atmosphere and a strong reputation, emerged during the awards season.
As soon as "Black Swan" was released, Natalie...Portman's acting skills immediately received overwhelming praise, and she was definitely even better in "society network...," 127 hours.... This also made Fox Searchlight overjoyed, and this year's awards ceremony suddenly added a bargaining chip.
In the '127 hours... the situation was already complicated, after weighing the trade-offs of Fox Searchlight, he focused on all public relations resources on the "Black Swan". He felt that the chance of success of a movie was relatively high. Therefore, the '127 hours, which is not likable... in the promotional strategy of Fox Searchlight, he could only retreat to the second place.
However, Fox Searchlight will not give up on the ‘127 hours’, after all, Lee Junyi’s acting skills, Daner Ball’s shooting is too powerful, and it is a pity to give up. However, the public relations resources used in ‘127 hours’ have been slightly reduced.
Despite this, these are all issues of bidding for the Olympic Games. Whether it is public relations methods or publicity strategies, they are behind-the-scenes actions, and they have no big impact on the "127 Hours" that are being released.
After all, things like awards ceremony are about planning and doing things in heaven, and it is not about how Fox searchlights can do whatever they want.
Just as Fox Searchlight was busy running around for the 127 hours... and the "black swan... bid for the Olympic Games, the "127 hours, with its reputation as the world... actually shone brightly at the box office, making Fox Searchlight itself stunned.
Chapter completed!