The TV station has a program called "China's Good Children", which consists of disabled children from 5 to 10 years old, 4 boys and 2 girls, a total of 6 people. Some are deaf and mute, some have broken an arm, or even both arms. They are the first

A reality show about leaving parents for the first time and engaging in outdoor survival activities.

This show is not well received.

Not only are advertisers not optimistic about it, but even TV station staff are not optimistic about it either.

As the broadcast approached, doubts continued. In the end, a senior leader of the TV station insisted and finally moved the program from Monday evening to weekend evening.

Unexpectedly, "China's Good Boys" became an instant hit without any warning as soon as it was aired. Its ratings soared, even surpassing many entertainment programs and becoming the focus of the public.

This program allows the audience to see a little-known side of these disabled children. They do not feel inferior because of their disabled bodies, but are healthy, cheerful, lively, self-reliant, and independent. The audience is extremely moved and sheds tears.

With laughter.

In particular, a 6-year-old boy named Fang Qiangqiang has beautiful features, but has no arms.

But it doesn't affect his happiness.

He chases his companions and likes to play football. He can use his broken arm and chest to hold a spoon to eat, and he can also use his broken arm to dress, write, and draw.

Wearing children's clothing and shoes sponsored by MN Company, he naughtily imitated the models on the catwalk, posing in various "cool" poses very cutely and confidently, completely ignoring his broken arm.

"China's Good Boys" unexpectedly ranked first in ratings nationwide and received zero negative reviews.

The most beneficial thing is the children's clothing and shoes from MN Company.

Compared with those popular singing programs, "China's Good Boy" has less than 1/5 of the title sponsorship fee. As the program becomes popular, the corresponding MN company's children's clothing and shoes naming brand is in line with the warmth expressed in the program content.

, caring, perfect fit and appropriateness, thus obtaining good brand benefits.

MN Company's children's clothing and shoes have changed their past disadvantages and are experiencing a sales boom.

Industry insiders were shocked.

While I praise MN Company for "making a lot of money", I also have to admire their brilliant marketing methods, their discerning eye, and their strategic vision.

As the marketing director of MN Company, Cheng Yiming also became famous in one fell swoop.

Many headhunting companies offer very high salaries to poach people.

This made Mi Haoran, the chairman of MN Company, very nervous. He personally met with Cheng Yiming and gave him a generous bonus and doubled his salary. This made many old officials of the company dissatisfied, especially the executive general manager Tong Xiangnan.

Tong Xiangnan has been working with Mi Haoran since the company was first established. He has worked hard all the way and has worked hard without any credit, so he always thinks that he is the master of the company.

"Lao Mi——"

Regarding the chairman, Tong Xiangnan was not polite. He said: "Lao Mi, how long have I been in the company? It's almost 30 years, right? And how long has Cheng Yiming been in the company? Only 3 months! But he got

Your salary is at the same level as mine, what’s the point?”

Mi Haoran seemed to have expected Tong Xiangnan's question. He smiled: "Although Cheng Yiming has only been in the company for three months, his performance is obvious to everyone. And the salary he receives is even a fraction of the benefits he brings to the company."

If not, do you think it’s worth it?”

After a pause, Mi Haoran said again: "If you don't want to give up a high salary, you can't attract talents. Old Tong, you have been working in the company for almost 30 years, don't you understand this principle?"

There was no hint of blame in his tone.

Tong Xiangnan was speechless.
Chapter completed!