"Brother Tian, ​​there's something I need to tell you."

Sheng Tianbu's squinted eyes opened slightly, he put down the pen he was playing with and said, "What's the matter?"

"The publisher just called and asked us to print more copies."

The magazine was so popular, and printing more meant making money. If Sheng Tianbu hadn't known everything about it before, the editor-in-chief wouldn't have even bothered to ask him, and would have done it right away. They had done this kind of thing in the past.

Unexpectedly, Sheng Tianbu shook his head and said decisively:

"Reject him, I said one hundred thousand copies means one hundred thousand copies, no one will be able to show his face!"

The editor nodded and said: "I think so too. As you said, Brother Tian, ​​you want to whet the appetite of all the salty people in Hong Kong, but I don't think the distribution association will give up easily. The call just now was just a trial.

water."

"What is the origin of the distribution you contacted?"

"He has a shitty background, he is just an ordinary working man. He has two deputy directors and a general director above him. He has no right to speak.

I know what Tian Geyou is thinking, and I will reject him immediately, but the director will definitely call later.

That Hu Youwei is probably waiting for us to let go."

Sheng Tianbu smiled and joked: "Then can you withstand it?"

"Sprinkle water." The editor chuckled, confidently and arrogantly, "Why does the Distribution Association want us to print more copies? Isn't it just that they have money? If we sell well, they will get more. Can the Distribution Association threaten us?

, it’s just a matter of discontinuation.”

"Hey! But we don't have to worry about selling "Feng Yue" at all. The distribution association wants to stop selling it? It doesn't matter. The worst is to ask the brothers to deliver the goods to the door, directly to the newsstand man, and give up all the profits from the distribution association.

Newsstand guy. My confidence is "Feng Yue". The more "Feng Yue" sells, the more confident I will be."

Sheng Tianbu smiled slightly. He didn't understand the newspaper industry, and he didn't have the connections of the editor-in-chief. Just leave it to him.

But when it comes to sales methods, all the salesmen in Xiangjiang are now trapped together and they are not enough for him.

Again, he, Sheng Tianbu, only made demands, not the process, only the results. He was not responsible for specific trivial matters, but only controlled the general direction of development.

"Brother Tian, ​​it's okay not to reprint the first issue, but what about the next three issues?"

"The first issue will be 100,000 copies, the second issue will be printed with an additional 20,000, 120,000 copies. The third issue will be printed with an additional 30,000, 150,000 copies. The fourth issue will remain unchanged."

Wen Yan, the editor-in-chief frowned slightly. He didn't understand why Sheng Tianbu was unwilling to bend down to pick up money. He asked, "Brother Tian, ​​although I don't know how high the sales ceiling of a volume is, but according to the

The first issue was so popular that I am sure that the 150,000 copies printed will be sold out in one week.

What I think is that although we won’t print more copies of the first issue, we’d better print 50,000 more copies of the second issue. We can’t keep readers’ appetites going, right?”

He can understand why Sheng Tianbu refused to reprint the first issue. It is to whet people's appetite, but what is the purpose of whetting people's appetite? He just wants to make it easier to sell the subsequent issues. Who knows about hunger marketing and cultivating users?

Get used to these things.

Li Rulan didn't speak, so she couldn't help but ask.

Facing his mother, Sheng Tianbu no longer held back: "If the first salty magazine in Hong Kong is too easy to get, how can those readers cherish it?"

"I choose!" Li Rulan rolled her eyes and complained, "What do you think you are doing? Salty Magazine, do you really want to make it into a work of art?"

Sheng Tianbu shrugged and spread his hands: "It's not impossible."

"I choose!" Li Rulan gave her son another big look, with the same shameless look as when his damn father chased her.

But she didn't say anything further. She didn't understand what Sheng Tianbu was going to do, but she supported her son's decision as long as it was his.

"I just want to hang all the salty and wet people in Hong Kong so that they can't buy anything without grabbing them. I will hang them for a month and at the same time cultivate their consumption habits! I want every salty and wet person in Hong Kong to buy every Friday.

, you will automatically remember that today is the day when "Feng Yue" will be launched!

Cultivating users' consumption habits and turning "Feng Yue" into their lives is the most important thing."

Aji, Ahua and others didn't realize anything, but the editor-in-chief and Zhanmi all had their eyes wide open. They knew very well what Sheng Tianbu meant.

“Wonderful!!”

The editor-in-chief slapped his thigh excitedly and exclaimed in surprise, "Brother Tian, ​​this is such a great idea! Let all the salty guys in Hong Kong be entertained for a month and make "Feng Yue" their daily life habit. Then every time it is released,

If they can't buy it, they will definitely feel itchy all over.

This strategy is perfect, Brother Tian, ​​you are really good at it!"

Zhan Mi also trembled with excitement, every cell was excited.

What is business?

This is called business!

"Brother Tian, ​​it's good that the first issue of "Feng Yue" sold out well, but it's not all good."

The editor-in-chief is relatively calm, after all, he has experienced storms.

"How to say it?"

Sheng Tianbu became interested immediately.

"If it takes three or four days to sell out, then "Feng Yue" can stay popular for a week until next Friday, but it can be sold out in one day. But there is a problem here. People are forgetful. If it lasts too long, there will definitely be people

If we follow the trend, they will gradually forget about us.

So I want to find a way to maintain the heat.

But maybe I'm overly worried. "Feng Yue" is already popular enough that I don't have to worry about selling it."

Sheng Tianbu rubbed his nose, raised his eyebrows slightly, and instantly came up with a new idea: "Zhan Mi, starting from tomorrow morning, you have something to do."

"Hmm? Brother Tian, ​​you give your orders, and I will definitely handle it properly."

"You take 100,000 from Shengtian Security and send more than a dozen capable men to various places to buy back the first issue of "Feng Yue", starting from twice the price. If you can't recoup the double price, then three times, four times, the highest

Five times until the hundred thousand is spent."

Everyone was dumbfounded when they heard this. What kind of operation is this?

What the hell? It’s ten yuan a book, and if you recycle it five times, wouldn’t it be fifty yuan?

Although Li Rulan completely trusted Sheng Tianbu, she still couldn't help but complain: "A Tian, ​​do you have too much money and nowhere to spend it?

Instead of wasting so much, why not honor your mother and me!

You don’t really think what you make is art, do you?

Recover several times the price, one hundred thousand yuan is not ten yuan, just burn it if you want, do you want to be so wasteful?"

"Why can't it be a work of art? If you spend these 100,000 yuan, it will definitely cause a sensation. Old Yang said that although the first issue of "Feng Yue" sold well, it was not popular enough, so advertising is needed. The TV station will agree to my advertising.

Advertising?”

"You think so, you want to be on TV with a salty magazine? You are not afraid of teaching bad things to children."

"Isn't that right? Since we can't go on TV, we can only do our own advertising. One hundred thousand dollars will make the magazine popular, and we can make a profit without losing money. Why not do it?"

Although everyone's vision and thinking are not as good as those of Sheng Tianbu, they are not stupid. After Sheng Tianbu's explanation, they all understood the beauty of this play, and everyone was so shocked that their eyes almost dropped.

The editor-in-chief's eyes shone and he almost knelt down in front of Sheng Tianbu.

In fact, the core of this method is very simple. It is worthless to say it. It is the same as the shoe speculation in later generations.

A pair of AJs that cost tens of thousands of dollars out of the factory can suddenly be fetched by speculators for tens of thousands, or even hundreds of thousands. It is simply magical.

Since even shoes can be fried, of course the very well-made "Feng Yue" can also be sold.

Sheng Tianbu is just trying out the theory of shoe speculation.

The editor-in-chief said: "Brother Tian, ​​you have a great idea! I don't know how you came up with it. It's up to you to make a lot of money."

Sheng Tianbu looked at Zhan Mi and said, "I'll give you one hundred thousand, do you know how to spend it?"

Zhan Mi looked excited and thought carefully for a few seconds before saying: "Brother Tian, ​​this hundred thousand cannot be spent all at once. It has to be maintained for a week. My idea is that in the next six days, tomorrow will be 30,000 and the day after tomorrow will be 20,000."

, five thousand a day for the next three days, and the remaining thirty-five thousand will be spent on the sixth day.”

Sheng Tianbu nodded.

He was right about Zhan Mi, this guy was born to do business.

His many brothers all have different strengths.

Aji is good at martial arts and has fighting power, so he is responsible for killing people, has brains in accounting for rice, and is keen on business, so let him do it. He only provides the general direction, and everyone can do things beautifully and everyone can do it.

The best way to employ people is to maximize their benefits.

After these things are said, the next step is to discuss the issue of expanding the magazine's profits.

A magazine earns not only magazine money, but advertising as well. If it is run properly, it is not a dream for Sheng Tianbu to earn 50 million a year just from "Feng Yue".

Then there is the issue of promotion. Once "Feng Yue" has established a foothold in Hong Kong Island, we can consider expanding our territory and developing towards Southeast Asia, where the market is even larger.

These are the majors of the editor-in-chief, and Sheng Tianbu does not need to worry about them.
Chapter completed!