Mong Kok is a famous commercial district on Hong Kong Island. Today is Saturday again, weekend time. People are coming and going on Yunshui Street, which is very lively.

It could have opened yesterday, but Sheng Tianbu wanted to get off to a good start, so he postponed it for one day.

Although it did not open yesterday, the warm-up work has begun.

Sheng Tianbu used all the promotional strategies of later generations. Starting yesterday, Shengtian employees distributed leaflets throughout Mong Kok. Each leaflet was equivalent to a 100 coupon, with a validity period of seven days.

In addition to serving as coupons, flyers are of course also a promotional channel, with styles, prices and other related information of major brands arranged on them.

This is a relatively original publicity strategy, simple, but very effective!

In fact, the preparation time is still too short. Even if Sheng Tianbu is making A products, it is still mid-range, not low-end. An 800 yuan Versace shirt, even if you use coupons and further discounts, it will cost you five or six yuan.

Hundred.

The people at the bottom can't afford it at all. They can afford it even if they grit their teeth, but they still can't bear it.

Sheng Tianbu's target group is actually the white-collar class with a decent income. They can buy genuine products with their teeth, let alone A-grade products. Moreover, unlike the people at the bottom, they also have this consumption demand.

The largest number of white-collar workers are found in the Central and Western District, Wan Chai, which is also the island.

If time permits, Sheng Tianbu will order people to distribute leaflets there in advance and warm them up for three or four days, which can not only increase the sales of the store, but also increase the popularity, and even bring Reyun Water Street.

When this street develops and more and more vendors are willing to participate, Sheng Tianbu's plan to transform the entire street into a clothing street can be implemented.

Noon today, 12:08.

Good luck, four stores opened at the same time!

There are countless flower baskets and a long firecracker at the door of each of the four shops.

In addition, the four shops were all crowded with people. Some of them were watching the excitement. Seeing the crowd, they gathered around curiously. Most of them had leaflets in their hands, and some even took two.

Three pictures.

Of course, a promotional leaflet is equivalent to a coupon, but there are considerations in how to use it. You can only use one for each product. If you want to use them all, you have to buy as many products as there are promotional leaflets.

Furthermore, in addition to coupons, there is also a 20% discount on the entire store. The priority is to reduce coupons first and then apply 20% off.

The order is different, and the money required is naturally different.

In front of one of the shops, Sheng Tianbu, Li Rulan, Zhan Mi and others all arrived. Seeing the scene in front of him, Li Rulan burst into laughter and said to Sheng Tianbu: "Boy, look at how prosperous it is, we are going to get rich!

"

Sheng Tianbu smiled and glanced at everyone, and found that most of them were well-dressed and obviously engaged in white-collar jobs. It seemed to be similar to what he had expected.

The target group of mid-range A-brand products is the white-collar class.

Cut the ribbon, set off firecrackers, and start selling!!

When the doors of the four shops opened, customers who had been impatient for a long time rushed in, almost overcrowding the shops.

The clerks in the four stores are all newbies. They have either received relevant training or were hired from other shopping malls. They used to get 1,500 per month, but now they give her 2,000. If she sells well, there will be performance rewards every month.

Even if it is a newly opened store, it can be poached. Money is king.

The clerks had already begun to guide in an orderly manner, and the chaos was quickly stopped. Outside the four stores, Shengtian's younger brother was also paying close attention, and his nerves were highly tense. On the first day of opening, no accidents were allowed.

They not only have to be on guard against causing trouble, but also on guard against theft, and even those who think they can take advantage of a crowd and run away.

Sheng Tianbu, Li Rulan, Zhan Mi and others have already left the stage voluntarily, leaving the stage to the salesmen of the four stores. They will be the ones to sing next.

On the street.

Li Rulan's mind was also flexible. She was happy but still thinking, and asked: "Zai, you said they know we are selling A goods, why are they still so crazy?"

Shengtian Trail: "Zhan Mi, I will answer."

Zhan Mi smiled and said: "Sister Lan, everyone loves beauty. Those big brands are more expensive, but they are indeed more beautiful than ordinary ones. The clothes in our store are made in the same style as them, but the price is much cheaper.

times, they will naturally be moved."

Li Rulan nodded thoughtfully.

When Sheng Tianbu and Zhan Mi were walking on Yunshui Street chatting, clothes in four shops were already on sale.

Zhan Mi, apart from anything else, as long as Sheng Tianbu gives an order with clear requirements, he can complete it 100% without compromise and without making any mistakes. Aji, Ahua, Wuying and others are not as good as him.

Just from the salespeople he hired, it can be seen that they all wear uniform clothes and always have a smile on their face. No matter how difficult the customers are, they are not impatient or impatient.

"Hey! Pretty girl, are you mistaken? A Versace shirt only costs 820 yuan? It's a full 500 less than in the store. I thought it was fake when I saw the flyer. I didn't expect you really sold it for so little? This is genuine.

?”

"Sir, I see that you are wearing the same jacket from Versace. You can compare the quality and see if there is any difference."

The customer really compared it and said in surprise: "It seems to be the same! What is going on?"

"Sir, it's like this. Even those famous brands are produced in factories on Hong Kong Island, right?"

"Yes! I know that."

"Our boss is very powerful and can get goods from garment factories at very low prices, so the price is so low. Also, although the selling price is 820 yuan, you can get a discount of 100 yuan with a coupon, which is 720 yuan.

, there is an event three days before the opening, and all products are 20% off, which is 576 yuan. In other words, you can buy a Versace shirt that costs 1,320 yuan for only 576 yuan.”

"Ha! If you say that, I know it, just this one, this one, and this one!"

The customer had a look of realization in his eyes, and quickly placed an order for three items, as if he had taken a huge advantage.

In fact, the total cost of that Versace shirt was only 85 yuan.

Sheng Tianbu, who really saw this scene, couldn't help but sigh in his heart, luxury goods are really fucking huge profits.

No matter in any era, when luxury goods are born, this is the case.

What does luxury goods sell?

What sells is the story!

What we sell is feelings!

What sells is face!

Only it's not quality.

Sheng Tianbu could also understand the "I understand" look in the customer's eyes. Due to the asymmetry of information, he might not know the cost price of an A-branded product, but he still had basic common sense.

Knowing that at such a low price, he would never be able to buy a genuine product, the look in his eyes proved that he already knew it was A-grade product.

Again, no one is hopelessly stupid.
Chapter completed!