Chapter 137 The wonderful print advertisement

But whether Huang Zhan looks down on it or not, the sanitary napkin advertisement designed by Japan-Ben Sitong Advertising Company undoubtedly gave a sample to all the advertising elites present.

After all, it is a Japanese-Benbune-local time-honored advertising company, and the key to the word "suck" in Jiangshankou is fully interpreted.

The "Kao" executives present all showed admiration, and after a low voice, they filled in their respective opinions on their respective scoring forms.

The first advertisement was too exciting, so that the subsequent copywriting could not overshadow its popularity.

Until the sky appears again on the big screen.

This is a work from Wanwan’s “Shishan Advertising” company, where dark clouds float in the air.

The color of the sky was also dyed into a dark gray scene.

However, over a small green park, there was a cute white cloud floating.

The color of the sky around the white clouds is also brighter with the tiles.

After a closer look, it turned out that the white cloud was wrapped in a sanitary napkin...

The advertising composition of the upper, middle, lower, blue, white and green is very pleasing to the eye.

Wanwan Xiaoquxing's advertising style has begun to show its strengths.

Compared to the extra-large sanitary napkins set up by Sitong Advertising over Dongjing, Yu Sigui prefers this copy of Shishan Advertising.

The meaning is easy to understand. After the dark clouds are sucked away by the sanitary napkins, they naturally become white clouds.

How great it is, I don’t know what the judges of “Kao” think!

Next, most of the ads are similar.

It was not until the advertisement copy of "Huang and Lin" appeared that Yu Sigui's eyes lit up.

Finally arrived.

According to the advertisement text summary above the screen, "Huang and Lin" specifically stated that this is an advertisement designed specifically for the entire Greater China region.

The more Yu Sigui looked, the more interesting it became. He couldn't help but draw it on his laptop. When he had the chance, he must take it to Jiangshan for a look.

There is still a white sanitary napkin on the screen.

Above it, many words appeared: surging, tears, tsunami, sweat stains, elimination...

But if you look closely, you will find that all the three dots of water radicals in these words have disappeared.

Let’s look at the white sanitary napkin surface, with the stars covered with the "three dots".

It turns out that this is the advertising copy that made Huang Zhan confident.

There are many literate advertising colleagues present, including Yu Sigui, who can see the wonders of "Huang and Lin" at a glance.

The "pi" was sucked away by the sanitary napkin.

Seeing that print advertisements popped out of the screen, Yu Sigui also became nervous.

The hands habitually pulled up the hem of the clothes, as if this could capture a lot of comfort.

Every company is excellent, but it is a blessing that it doesn’t use its own advertising planning, otherwise it will not settle down in the Japanese advertising industry in the future.

Finally, the flat advertising image of Dadi Advertising was put on the big screen.

With the whispers everywhere.

Yu Sigui's corners of his clothes were tighter, and his hands couldn't help but tremble.

“Which advertising company is this?”

"The earth advertisement is clearly written on it."

“Dadi will have such excellent advertising ideas?”

“That’s so wonderful!”

"I didn't expect that even a drop of water could reflect the absorption of water..."

"And it looks very interesting."

There was a whisper on and off the stage.

As the movement became clearer, Yu Sigui gradually let go of the corner of his clothes.

The girl who had been sitting upright, her legs were elegantly raised.

A white long skirt covers the feet, try to smile with a confident and modest expression.

As the communication sounds in the conference hall gradually decreased, everyone realized that this advertisement was actually the finale advertisement.

Although the bidding was opened on site, the winner of the bid was announced on site.

But the organizers must have already passed the picture advertising plan submitted in advance.

With the opening of the order of appearances, the organizer's intentions have become very obvious.

The ones who took the lead and the finale were all the advertising plans that the organizers liked the most.

Lin Yanni in the audience held her chin and looked at the last advertisement on the big screen.

He couldn't help but shake his head and smiled, "Do you know what's so good about this advertisement?"

Huang Jun was also looking at: "Where?"

"One is grapes, the other is grapes...dry!"

Huang Zhen: "Haha, it is the most convinced work of all the static advertisements today."

On the big screen, a small piece of dark green raisins appeared among a large piece of green grapes.

But these raisins are made into the shape of a sanitary napkin.

Such a clever contrast placement, no more text is required.

Grapes and raisins, which seem to have nothing to do with sanitary napkins, have become the most wonderful place in this advertisement.

At this time, the main creators of Sitong Advertising began to frequently look at Yu Sigui of Dadi Advertising.

I looked ahead without saying anything.

Look quietly at the lower right corner above the screen: Spring Breeze Design.

Without thinking too much, she also understood that the advertisement designed by Jiangshan has been highly concerned by the organizer.

When all the ads are played one by one, the organizer announces a 20-minute break before announcing the bid results.

By this time, other advertising companies became more relaxed.

In their opinion, this bid has become a competition between Sitong and Dadi Advertising.

These twenty minutes were like a slight silence for Yu Sigui.

At this moment, she began to miss the relaxed time she spent with Jiangshan.

Yu Sigui always felt that this comrade Jiangshan never seemed to be nervous.

When I was with him, I not only met famous painters, but also met famous painters.

Not only did he attend the unboxing ceremony of Mr. Qi’s collection of works, he also ate the “Bombing of the Winter Beijing” he was longing for.

The most important thing is that this guy allowed her to see another sky in the advertising world...

Since he appeared, Miss Yu has become more and more cheerful.

According to Yu’s father’s original words, “Accept his proposal and go to the motherland to start a business with Jiangshan. It doesn’t matter whether you make money or not. The key is that you can finally stand up.”

Yu Sigui slowly relaxed.

Jiangshan's words would sound in her ears from time to time: "No matter whether it wins or not, just treat it as seeing the entries of other companies."

Thinking of this, Miss Yu couldn't help but hum a song in a low voice.

She came and gained insight.

Regardless of whether it has...

At this moment, five "Kao" supervisors in a well-suited suit entered the venue in sequence.

First, I bow to all the advertising colleagues and thank you.

Then: "We announced that the winner of the 'Kao Sanitary Napkin' Million Award Print Advertising Summit is the 'Grapes and Raisins' of the Earth Advertising."

"Yes!" Yu Sigui, who was so happy, smiled and slapped his assistant to celebrate.

The organizer's award results were announced neatly.

Afterwards, they smiled and looked at the creative team of Dadi Advertising.

Surrounded by applause, Yu Sigui and his assistant walked forward to take over the sincere prize of "Kao" Co., Ltd.

Pujiang City, Oriental Metropolis Daily.

Jiangshan and Cai Wensheng sat together in the editor-in-chief's room.

Also sitting together was Shi Yi, editor-in-chief of the news editorial department.
To be continued...