Chapter 206: Advertising to Suppress Local Snakes(1/2)
Half an hour later, when Gu Zhengzheng opened the mooncake box with a smile, the smile on his face immediately froze:
"What is this...that you two brought up all the way?"
Jiang Shan emphasized: "Mooncakes!"
At first glance, it still looks like a mooncake.
But, take a closer look.
Zhang Lu nodded: "When you put it that way, it sounds a bit like it."
"Although it doesn't look very traditional," Jiang Shan said with a smile, "but the advantage is that you can clearly see who is the bean paste and who is the five kernels."
"That's true," Gu Zhengzheng pointed at the box and smiled bitterly: "It's all overflowing, but you can see it if you're not outside."
"The taste is pretty good," Yu Sigui looked at the mooncakes he took the lead in making and said with a smile:
"Uncle Gu, why don't we watch the video first!"
Director Gu shook his head in confusion: "Zhang Lu, let's start when you're ready!"
As soon as he finished speaking, the 17-inch color TV set in the director's room lit up.
During the day, when Jiangshan learned that Yu Sigui had brought some video materials, he immediately contacted Comrade Zhang Lu, who worked at the TV station.
I never thought that this kid would actually tell Gutai about this, and then there was a scene of a group watching the movie in the director's room.
At this moment, Gutai and Zhang Lu were looking more carefully than Jiang Shan.
"I've seen this machine before," Gu Zhengzheng said while looking at the TV: "It's very good. It can automatically spit out money."
"I remember it too," Zhang Lu recalled: "It left a wonderful impression on me."
While staying in Japan, everyone in the team was very concerned about some local high-tech products.
At this moment, the color TV was playing an instruction manual for a bank's automatic teller machine.
Sitting aside, Yu Sigui naturally became a commentator synchronized with the scene.
Soon, after a short popular science video ended, another videotape was inserted into the machine.
"This man looks so familiar,"
At this moment, a new advertisement for HSBC appeared on TV.
Facing Zheng Shaoqiu, who was shooting left and right in the picture, Director Gu always felt like he had seen him somewhere before.
"Do you still remember that party co-organized by Guangdong TV Station and Xiangjiang Wireless?" Jiang Shan reminded from the side: "This guy sang two songs in it."
"I remember," Director Gu was deeply impressed by that party: "Yangcheng New Year's Eve celebration is here in my office, and we can watch it together."
"That's right," Jiang Shan stared at the TV and said, "Look at Gutai, this is Xiangjiang's star advertisement."
After saying that, everyone looked at the TV seriously.
Director Gu, who felt it was not enough, watched it again.
Yu Sigui secretly glanced at Jiang Shan and found that his expression was as relaxed as ever.
It didn’t reveal much of a feeling of discovering a new world.
It seems that this type of celebrity endorsement advertising is nothing new to him.
It makes sense if you think about it carefully. Chief Jiang himself has planned celebrity advertisements.
Jiang Shan didn’t feel much about the first few commercials.
Until Yu Sigui held up the last videotape: "Jiang Shan, you have to watch this next advertisement carefully."
"Oh? Is it important?"
"Dongjing Bank has repeatedly told us," Yu Sigui emphasized: "Their target advertisement this time is Sumitomo Bank."
"I see,"
This was originally a competition between banks. Jiang Shan lit up a cigarette and said, "We have to take a serious look at that."
Upon hearing this, Gu Zhengzheng put out the cigarette in his hand.
In their opinion, the next commercial must be the best.
The opening line of Sumitomo Bank's advertisement is very ordinary.
As soon as I saw it, I appeared in the lobby of a bank.
A young man carrying a backpack pushed open the bank door and walked straight to the automatic teller machine placed next to the wall.
Jiang Shan, who had been watching the TV screen, smiled slightly.
Ask yourself, the basic facilities of the bank shown on TV seem to be quite automated.
If he hadn't seen it with his own eyes, he wouldn't have dared to imagine it.
Just when Jiang Shan was thinking wildly, a very friendly voice appeared on the TV:
【Welcome! Huh? A-Tuo, why is it you again? 】
Facing the sudden voice, the young man standing in front of the ATM machine replied helplessly: [A friend is having a baby this month. I need to withdraw some money to buy some gifts.]
After speaking, he skillfully took out a bank card and inserted it into the ATM machine with an expressionless face.
[Actually, A-Tuo has reached this age too! 】
Only then did the few people in front of the TV realize that the ordinary sound was coming from an ATM machine.
"Anthropomorphic!" Director Gu muttered to himself after listening to Yu Sigui's explanation.
Jiang Shan nodded intently: "This person seems to come to the bank frequently and has become friends with the machine department."
[Not only me, but also my friends have reached this age, and there are so many gifts that my savings are almost exhausted.]
【I know this better than you,】The ATM machine laughed
[When A-Tuo’s parents helped you open an account, they only deposited 500 yuan at the beginning. As a child, you just stared at it happily. 】
Hearing this, A-Tuo also remembered how excited he was when he saw his name on the bankbook for the first time.
However, he said coldly: [It’s so noisy.]
I don’t care about the ATM, but I still act like a grandma [When you got your first salary, did you buy gifts for your parents?]
【Well, consider buying it!】
[Don’t worry, A-Tuo’s mother has been cheering for you, even though she has gone to heaven!]
A-Tuo lowered his head silently, and then said softly after a while, "When I have a child, I will also open an account with you, and I will start saving from 500 yuan."
The machine chuckled [Wake up, A-Tuo, there is obviously no trace of his girlfriend.]
[It was so noisy.] The young man who had been depressed until now finally laughed out loud.
[Let’s go, see you next time!]
[Welcome again, please bring your belongings with you!]
Compared with the dull pace when he arrived, A-Tuo's footsteps were obviously much lighter now.
It was as if I was not withdrawing money just now, but having a hearty drink with my friends.
The moment he pushed open the glass door, Jiang Shan noticed the eye-catching "Sumitomo Bank" logo on the door.
Afterwards, a young woman who passed by A-Tuo also headed straight for the ATM.
[Hey, sister, you changed your hairstyle...] The same machine sound sounded again.
This is the advertisement for Sumitomo Bank's new listing.
Sumitomo Bank's market share in Japan is not small, but in Dongjing it has always been outnumbered by Dongjing Bank.
Sumitomo Bank was unwilling to give up, so it played the family card in its new advertisement.
[Although I am not a native banker, I still care about everything about you.
Especially my ATM, which is convenient and fast, and the prompt sound is also very pleasant.】
This kind of advertisement that interacts with customers instantly brings the relationship between the bank and customers closer.
Customers who are about to go to the bank to deposit money will feel a wonderful sense of intimacy as soon as they see Sumitomo Bank.
It wasn't until a snowflake appeared on the TV that Yu Sigui couldn't help but say:
"Jiangshan, what you see tonight is the best ATM advertisement in recent years."
"The number is really quite large," Jiang Shan rubbed his eyes.
"This year's Sumitomo Bank advertisement not only stole the limelight from Dongjing Bank, but also stole many of its old customers."
"oh?"
"How is it?" Yu Sigui asked, "What do you think now?"
"Thoughts?" Jiang Shan patted his forehead: "Not yet. Play Sumitomo's advertisement again. I want to take a closer look."
As Sumitomo's commercial played again, Jiang Shan remembered the ATM in his previous life.
To be continued...