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The earliest domestic film and television product placement actually appeared in 1979, which is obviously a deviation from the time in Jiangshan's memory.

In Jiangshan’s impression, the earliest film and television works with advertising placement in China only appeared in 1992.

A large-scale indoor sitcom "The Story of the Editorial Department" not only made celebrities such as Ge You, Lu Liping, Hou Yaohua and others popular.

It also made the "Hundred Dragon Mineral Spring Pot" that must be seen in every episode of the drama famous.

With the popularity of the TV series, orders for Bailong mineral water bottles are pouring in.

At that time, there was no concept of product placement in the domestic film and television industry. It was "The Story of the Editorial Department" that lit the fuse for product placement.

After that, it got out of control.

As a successful commercial film, "Kung Fu" tells everyone that advertising and films can coexist harmoniously.

Speaking of which, I have to admire Stephen Chow's method of making money through art.

There are more than ten advertisements in this film, but such frequent advertisement placement will not offend the audience.

Coca-Cola, Grand Dragon Phoenix Hotel, Columbia Entertainment Center, Kyoto Ninji Temple, Kee Wah Bakery, Xingbaihua Oil... every advertisement is reasonably combined with the film.

Not only did it not feel redundant, it actually made the audience in the cinema enjoy watching it.

"Oh, that's what billboards used to look like back then."

“The Nianji Temple back then had such a packaging!”

Compared with Stephen Chow, Feng Xiaogang's approach is more straightforward.

In the movie "A Sigh", Fu Biao sent Zhang Guoli and Liu Bei to the presidential suite in Sanya. Before leaving, he whispered: "Use Jitong Card to make calls."

As early as the beginning of the Lunar New Year trilogy, Feng Xiaogang had already begun to try to insert advertisements into movies.

In the first collaboration with Huayi, "Endless", Bank of China invested a large amount of money in sponsoring the film.

As for "Mobile", Motorola alone sponsored 7 million yuan, and the product placement in "A World Without Thieves" was as high as 40 million yuan.

Later, in order to make up for the box office failure of "1942", Director Feng quickly shot the Lunar New Year film "Private Order", in which as many as 19 advertisements were embedded, with an average of one appearing every 5 minutes.

This income alone exceeds 80 million yuan.

From Feng Dao's point of view, being able to seamlessly integrate advertising into a film is the greatest test for a director:

"You shouldn't ask how many product placements are in the film, but which product placements are well integrated."

Talking is talking, doing is doing.

Everyone knows that the advertisements appearing in "Private Customization" are relatively blunt.

Ad placement has become direct advertising.

However, no matter how good the reputation is, it has a box office of over 700 million, which is still very real.

In the end, as soon as they saw Director Feng's work, many viewers actually began to enjoy seeing product placement.

Especially some classic dialogues in "Private Customization":

I want to challenge my weakness.

I don't have to accept it, but they have to deliver it.

After a few more years, the hormones will no longer be secreted, and I will be at ease.

You have donated one billion, why are you not willing to donate a car? Because I really have a car.

When you are young, you have a thief's heart but not the courage. When you get older, you have the thief's heart and courage, but you no longer have the thief's heart.

…

As time goes by, the more I look at it, the smoother it becomes.

Some of the product placements that appear in major Hollywood productions can even be used as a reference for a company's strength and profit expectations.

If done well, it can lead to a huge rise in its related stocks.

It can be seen that advertising placement is indeed a very fascinating means of publicity.

Not to mention in today's era where it has not yet appeared.

I originally thought that the country would be beautiful, but now I heard news that was beyond my control.

"Director Hu," he decided to ask clearly: "Please tell me carefully, what is the situation?"

"Everything else about this cartoon is very normal," Hu Xiao gestured with his hand:

"But when the stadium appeared in the cartoon, I found that there were many billboards around the stadium, but most of them were unclear. Only two companies could clearly see them."

The more Jiang Shan listened, the more he thought it was like this: "Which two companies?"

"Both are Japanese companies," Hu Xiao's voice became lower and lower: "One is Meiji and the other is Shangdao Coffee."

After hearing this, Jiang Shan was speechless.

Both of them had expressions of understanding.

"You didn't bother to ask if it was an advertisement?" Jiang Shan added some wine to Hu Xiao's glass.

Hu Xiao shook his head decisively: "How do you ask? It's more like Lao Gu. As for Meiying Studio... everyone just knows what they know."

"If it's not a coincidence," Jiang Shan thought about it in his mind: "This American Film Studio has really come ahead of us."

Now that he hears Gu Zhengzheng talking about advertising every day, Hu Xiao is now starting to become interested in advertising: "Xiao Jiang, what did you just say this is called?"

"Advertising placement."

Jiang Shan dipped his chopsticks into some Maotai and wrote the word "implantation" on the table.

"If these two are really advertising placements," Hu Xiao paused for a moment: "How much advertising money can the American Film Studio get?"

"I can't say for sure, mainly because there are no standards in China for reference."

"What about abroad?"

"I don't know much about prices abroad," Jiang Shan recalled briefly:

"The earliest product placement abroad appeared in 1929. Coincidentally, it was also a cartoon called "Popeye"... The exact amount spent is unclear."

"I'm strong, I love spinach, and I'm Popeye Poppy."

In this film, sponsored by the manufacturer of canned spinach, Popeye the Sailor Man advertises the benefits of eating spinach.

"Three years later," Jiang Shan continued, "American Eagle Cigars placed a cigar advertisement in the movie "Scarface" for a high price of US$250,000."

"How much?" Hu Xiao was surprised: "250,000...USD?"

"And it was in 1932. Isn't it amazing?"

"Awesome," Hu Xiao wanted to give it a thumbs up: "I mentioned the radio drama to my superiors before. It can be regarded as a reform of our factory after the conference."

Jiang Shan thought this was a good excuse: "What did the higher-ups say?"

"The meaning above is very vague," Hu Xiao frowned: "It says that it can be considered as long as it does not affect the work progress, but it cannot violate the principle."

"It's pretty good to be able to say that."

"I think so too."

But Jiang Shan is not clear about one thing: "What principle is he talking about?"

"This principle..." Hu Xiao sighed deeply and said:

"He didn't say anything specific, but from my experience, it's useless to ask, because it will change as the wind direction changes."

"You are indeed very experienced!" Jiang Shan had to admire Hu Xiao for this.

Judging from his understanding of the situation, the 1980s and 1990s were a special era in which many policies and even laws were continuously adjusted and improved.

"So, I analyze that this matter can be done. Our factory has already adapted many movies into radio dramas," Hu Xiao discussed with Jiang Shan:

"The listening ratings are top-notch. If "Latent" is put on a radio station, it will be the first of its kind for modern novel radio dramas."

"So, the first shot must be fired," Jiang Shan looked at the desktop as a blackboard: "As long as the first shot is fired, our translation factory will have another income-generating project."

Hu Xiao nodded: "And it is a self-operated income-generating project."

"Have you negotiated with the superiors?"

"of course!"

It is not convenient for Jiangshan to inquire about the details, but he just wants to take care of his two acres of land: "Not only can it be broadcast on Pujiang Radio Station, but it can also be sold to radio stations in other areas."

Hu Xiao nodded slightly and had a drink with Jiang Shan.

Sure enough, whatever he could think of, Jiang Shan also thought of it.

The noise around them didn't seem to affect them much.

The two of them continued to talk about the specific details.

Finally, Jiang Shan brought Qiu Yuefeng in.

After two glasses of wine, Qiu Yuefeng took over the task of dubbing director for "Latent" with great interest.
To be continued...