Chapter 216 I’m so creative, right?(1/2)
When Jiang Shan heard Yu Sigui say this, he understood that the other party had figured out his good intentions.
"Not bad," he said with a smile: "You can see this, which proves that you have been working hard in this area recently."
"That's for sure," Yu Sigui said, pointing to the copy of the advertisement:
"Don't look at the requirements listed by Dongjing Bank for us, but in fact the last one is what he cares about the most..."
Before she could finish speaking, Jiang Shan clasped the table and said, "Sumitomo Bank."
"That's right!"
"It's not surprising," Jiang Shante understood Dongjing Bank's thoughts:
"After all, we are all competitors. We were doing well in our own territory, but suddenly a strong dragon emerged. As a local snake, Dongjing Bank had to stumble."
Just like Suning Appliance in later generations, although there are only five to six people living in their own territory.
After leaving other provinces, I was also beaten by the local electrical appliance giants!
Everyone knows the rationale for this advertisement, and the content of the targeted advertisement is no secret either.
The key depends on how you kill it!
Japan around the 1980s was not like our country.
We have just started to unblock advertisements, and every advertisement we watch feels new.
The Japanese people, who have already figured out the tricks of the merchants, now treat advertisements one by one.
If you don't do something new or casual, the commercial time will definitely become free time for family members.
An advertisement that has no attention rate, no matter how beautiful it looks, is of no use!
Therefore, according to Dongjing Bank's advertising requirements, there are only two options available.
Or just follow the example of the gourd.
Whatever Sumitomo Bank's advertisement is, just copy it without changing the substance.
But most of the advertisements made in this way will only make people laugh.
Not only that, but it will also remind people of the original advertisement immediately.
If Dongjing Bank chooses such an advertisement, it will remind the public of the goodness of Sumitomo Bank.
Another option is to put aside the "Sumitomo Bank" advertisement and open up a new path on your own.
However, such a result would be tantamount to violating the targeted advertising requirements put forward by Dongjing Bank.
Therefore, after Yu Sigui saw Sumitomo Bank's advertisement, he immediately started struggling.
If you create new creative ideas yourself, you will be disqualified from advertising bidding in advance.
However, if she is asked to figure out an advertising creative idea that must be similar to the other party, it must also surpass it.
Yu Sigui said frankly that even if he killed her, he wouldn't be able to explain it.
Not only did she think it was impossible to complete it, but even several of her competitors thought it was an impossible task.
Not only that, Dentsu Advertising, which is far away in Dongjing, also called the publicity department of the Bank of Dongjing specifically about this matter and raised objections directly to the other party.
I hope that in winter banks can think beyond their own horizons and leave professional matters to professional institutions.
As long as Dentsu Advertising can be allowed to let go, Dentsu Advertising will definitely return a miracle to Dongjing Bank.
"Originally, I quite support Dentsu's approach," Yu Sigui said to Jiang Shan:
"Because I don't think any company in the world can make an advertisement that meets the requirements, but after reading your creative book, guess what?"
Jiang Shan smiled and said: "What's wrong?"
"It turns out that the company that can do this advertisement is myself, hahahaha!"
"Don't be happy," Jiang Shan ruthlessly interrupted the other party: "It's me, the advertising creative of our Chunfengdu!"
"Hey," Yu Sigui sweetly patted Jiang Shan: "Which one of us is following which one?"
"Comrade Yu Sigui," Jiang Shan dislikes honey traps the most. He would rather you use money to corrupt him:
"We have to make this clear, otherwise we won't be able to cooperate in the future. This advertising idea..."
"Yours," the beauty Yu Sigui immediately corrected her attitude:
"This creative idea must be yours, Comrade Jiangshan. This is a fact that no one can change. You are an excellent advertising planner, so Dadi Advertising will entrust you to plan this advertisement."
"Very good," Jiang Shan grabbed the other person's little hand and shook it hard: "May our cooperation last forever!"
"Eternal and everlasting!"
Regarding this, Jiangshan likes to keep himself innocent.
It should be what it is without adding any impurities.
He is a person who is afraid of worrying and can take advantage of each other, as long as each has something to gain.
Jiang Shan doesn't want to take advantage of others, unless he also has an advantage for the other party to take advantage of.
It's a pity that he is not cheap at all.
At this moment, Chen Peisi and Liu Xiaoqing, who were still chewing fried steamed buns, looked at the two people in front of them silently.
I originally thought they were a couple, but now that I look at it again, I think they might as well be close to Jiang Shan!
"Then let's go according to the share we agreed on before."
Yu Sigui pulled her hands a few times and tied a high ponytail behind her head.
Looking at Yu Sigui's posture, Jiang Shan immediately understood that the other party was already at work: "So, my advertising creativity has met your requirements?"
"Of course," Yu Sigui nodded firmly: "Otherwise, what fun would I have?"
"Then we have to put the ugly talk ahead. Once you accept my advertising idea, it means that the contract between us has been fulfilled.
After that, no matter whether Dongjing Bank chooses this idea or not, it will not affect our transaction."
Jiang Shan had to remind the other party to avoid unnecessary conflicts later. After all, some things were unpredictable.
"What do you mean?" Yu Sigui didn't understand.
"What Jiangshan means is," Chen Peisi pointed to the information on the table and said, "Now you two can pay with one hand and deliver the goods with the other."
As a friend of Jiangshan, Chen Peisi felt that it was time for her to stand up.
"Tsk, tsk, tsk,"
Yu Sigui ignored him, just looked at Jiang Shan and shook his head:
"Jiang Shan, who is the capitalist among us? Why do I feel that you are the one who grew up in a capitalist country?"
"I was born under the red flag and grew up in the spring breeze," Jiang Shan said with one arm forward and the other behind. "But in the spring breeze, we also need to read business lessons."
"Okay, okay, for the sake of your creativity, I'm too lazy to argue with you!"
"Am I so creative?"
Yu Sigui did not express his position, only waved his hand and said grandly: "The advertising planning fee should be deducted from my share of the toy share!"
"That's okay," Jiangshan said, wanting to suffer some losses and not need any foreign exchange: "In this case, this is the only amount of money you have left."
Yu Sigui looked at Jiang Shan's three raised fingers and knew that of his 50,000 yuan profit, he only had 30,000 yuan left before he passed on it.
Despite this, he could only nod his head without changing his expression.
Chen Peisi and Liu Xiaoqing, who were standing aside, looked back and forth, especially curious about the conversion method of these three fingers.
It's a pity that those two good guys never mentioned money again!
"Since you like to keep things official," Yu Sigui asked, shaking his legs, "then I will cooperate with you."
Jiang Shan cast a wary look: "How to cooperate?"
"Ordinarily, those who do advertising planning must not only have a written plan, but also have advertising samples."
"Advertising sample? That's another price. What we agreed before was just advertising planning!"
"In accordance with international practice..."
"I really want to shoot a demo for you," Jiang Shan said with a smile, "but we don't have an ATM here!"
“It doesn’t have to be so formal, it’s just an advertising sample, so that’s about right!”
In fact, at this moment, Yu Sigui just wanted to amuse Jiang Shan.
As long as I could see his embarrassed look, I would be able to calm down.
But Jiang Shan on the opposite side really thought about it: "That's right, it's an advertising sample anyway, so it's not impossible to make it a prop."
"Are you serious?"
"Isn't this what you want?"
"I..." Yu Sigui was suddenly speechless: "What about...the actors in the commercial demos? You can't use props too."
"actor……?"
To be continued...